Tools & Wizards About Us
marketingtoboomers.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

marketingtoboomers.com

Marketing and Advertising to Baby Boomers from generational expert and author Brent Green

Page Load Speed

4.6 sec in total

First Response

202 ms

Resources Loaded

3.8 sec

Page Rendered

643 ms

marketingtoboomers.com screenshot

About Website

Click here to check amazing Marketing To Boomers content. Otherwise, check out these important facts you probably never knew about marketingtoboomers.com

Boomer marketing expert Brent Green shares insights about generational marketing, advertising, and creative strategies to reach and motivate Baby Boomers

Visit marketingtoboomers.com

Key Findings

We analyzed Marketingtoboomers.com page load time and found that the first response time was 202 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

marketingtoboomers.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value20.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value23.0 s

0/100

25%

SI (Speed Index)

Value44.1 s

0/100

10%

TBT (Total Blocking Time)

Value15,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.093

91/100

15%

TTI (Time to Interactive)

Value39.9 s

0/100

10%

Network Requests Diagram

marketingtoboomers.com

202 ms

2343 ms

style.css

74 ms

layout.css

118 ms

custom.css

135 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Marketingtoboomers.com, 42% (27 requests) were made to Bgassociates.com and 14% (9 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Bgassociates.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 551.3 kB (38%)

Content Size

1.4 MB

After Optimization

881.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingtoboomers.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 736.5 kB which makes up the majority of the site volume.

HTML Optimization

-46%

Potential reduce by 375 B

  • Original 816 B
  • After minification 770 B
  • After compression 441 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 375 B or 46% of the original size.

Image Optimization

-5%

Potential reduce by 40.3 kB

  • Original 736.5 kB
  • After minification 696.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing To Boomers images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 273.0 kB

  • Original 408.2 kB
  • After minification 398.2 kB
  • After compression 135.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 273.0 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 237.6 kB

  • Original 286.7 kB
  • After minification 275.2 kB
  • After compression 49.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingtoboomers.com needs all CSS files to be minified and compressed as it can save up to 237.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (56%)

Requests Now

62

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing To Boomers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingtoboomers.com

marketingtoboomers.com

202 ms

2343 ms

style.css

style.css

74 ms

layout.css

layout.css

118 ms

custom.css

custom.css

135 ms

dcssb.css

dcssb.css

133 ms

styles.css

styles.css

131 ms

jquery.js

jquery.js

204 ms

jquery-migrate.min.js

jquery-migrate.min.js

151 ms

ga.social_tracking.js

ga.social_tracking.js

175 ms

jquery.social.slick.1.0.js

jquery.social.slick.1.0.js

197 ms

cleantalk_nocache.js

cleantalk_nocache.js

197 ms

widgets.js

widgets.js

88 ms

in.js

in.js

6 ms

jquery.bxslider.css

jquery.bxslider.css

196 ms

jquery.form.min.js

jquery.form.min.js

279 ms

scripts.js

scripts.js

279 ms

wp-slimstat.min.js

wp-slimstat.min.js

85 ms

wp-embed.min.js

wp-embed.min.js

286 ms

jquery.bxslider.js

jquery.bxslider.js

328 ms

bxslider.setup.js

bxslider.setup.js

285 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

144 ms

MLEBB-Cover-cover-only.jpg

MLEBB-Cover-cover-only.jpg

548 ms

f0OLDP6_fKA

f0OLDP6_fKA

327 ms

Generation-Reinvention-cover-only.jpg

Generation-Reinvention-cover-only.jpg

419 ms

icon-rss.gif

icon-rss.gif

305 ms

cropped-BGA-Aspen-Banner-7.jpg

cropped-BGA-Aspen-Banner-7.jpg

271 ms

1516053207.png

1516053207.png

302 ms

Media-Coverage-Banner-2-MLEBB-Web-Site.jpg

Media-Coverage-Banner-2-MLEBB-Web-Site.jpg

828 ms

Vitality.jpg

Vitality.jpg

437 ms

admin-ajax.php

admin-ajax.php

513 ms

all.js

all.js

32 ms

plusone.js

plusone.js

312 ms

secureAnonymousFramework

secureAnonymousFramework

275 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

253 ms

ajax-loader.gif

ajax-loader.gif

133 ms

244 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

136 ms

www-embed-player.js

www-embed-player.js

200 ms

xd_arbiter.php

xd_arbiter.php

64 ms

xd_arbiter.php

xd_arbiter.php

124 ms

share

share

185 ms

sprite_connect_v14.png

sprite_connect_v14.png

180 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

62 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

85 ms

fastbutton

fastbutton

150 ms

like.php

like.php

224 ms

postmessageRelay

postmessageRelay

96 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

60 ms

ad_status.js

ad_status.js

52 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

54 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

57 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

24 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

24 ms

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

52 ms

3193398744-postmessagerelay.js

3193398744-postmessagerelay.js

68 ms

rpc:shindig_random.js

rpc:shindig_random.js

66 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

33 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

30 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

jot

jot

86 ms

fastbutton

fastbutton

61 ms

tab_right_vertical.png

tab_right_vertical.png

70 ms

bg_slick_top.png

bg_slick_top.png

82 ms

like.php

like.php

97 ms

Accessibility Review

marketingtoboomers.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

marketingtoboomers.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

marketingtoboomers.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingtoboomers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Marketingtoboomers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingtoboomers.com

Open Graph description is not detected on the main page of Marketing To Boomers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: