Tools & Wizards About Us
marketingyconsumo.com screenshot

Report Summary

  • 66

    Performance

    Renders faster than
    79% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

marketingyconsumo.com

Marketing y consumo

Page Load Speed

4 sec in total

First Response

1.4 sec

Resources Loaded

2.2 sec

Page Rendered

420 ms

marketingyconsumo.com screenshot

About Website

Visit marketingyconsumo.com now to see the best up-to-date Marketing Y Consumo content for Argentina and also check out these interesting facts you probably never knew about marketingyconsumo.com

El blog de Empirica sobre la actualidad del marketing y las nuevas tendencias de consumo

Visit marketingyconsumo.com

Key Findings

We analyzed Marketingyconsumo.com page load time and found that the first response time was 1.4 sec and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

marketingyconsumo.com performance score

66

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value4.4 s

73/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.143

78/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

marketingyconsumo.com

1440 ms

styles.css

140 ms

shortcodes.css

136 ms

ish-fontello.css

152 ms

style.css

219 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 86% of them (43 requests) were addressed to the original Marketingyconsumo.com, 6% (3 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Marketingyconsumo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 867.0 kB (41%)

Content Size

2.1 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingyconsumo.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 32.4 kB

  • Original 40.4 kB
  • After minification 38.4 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.4 kB or 80% of the original size.

Image Optimization

-9%

Potential reduce by 109.0 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Y Consumo images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 231.4 kB

  • Original 340.0 kB
  • After minification 293.5 kB
  • After compression 108.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.4 kB or 68% of the original size.

CSS Optimization

-89%

Potential reduce by 494.2 kB

  • Original 556.4 kB
  • After minification 492.9 kB
  • After compression 62.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingyconsumo.com needs all CSS files to be minified and compressed as it can save up to 494.2 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (64%)

Requests Now

45

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Y Consumo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingyconsumo.com

marketingyconsumo.com

1440 ms

styles.css

styles.css

140 ms

shortcodes.css

shortcodes.css

136 ms

ish-fontello.css

ish-fontello.css

152 ms

style.css

style.css

219 ms

tooltipster.css

tooltipster.css

140 ms

main-options.css

main-options.css

277 ms

main-options_2.css

main-options_2.css

268 ms

jquery.fancybox.css

jquery.fancybox.css

210 ms

mediaelementplayer.min.css

mediaelementplayer.min.css

225 ms

wp-mediaelement.css

wp-mediaelement.css

283 ms

css

css

25 ms

css

css

38 ms

js_composer.css

js_composer.css

288 ms

wp-paginate.css

wp-paginate.css

334 ms

jquery.js

jquery.js

399 ms

jquery-migrate.min.js

jquery-migrate.min.js

340 ms

packery.pkgd.min.js

packery.pkgd.min.js

355 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

360 ms

jquery.scrollTo-1.4.3.1-min.js

jquery.scrollTo-1.4.3.1-min.js

356 ms

plugin.css

plugin.css

384 ms

datatables.css

datatables.css

384 ms

comment-reply.min.js

comment-reply.min.js

274 ms

jquery.form.min.js

jquery.form.min.js

274 ms

scripts.js

scripts.js

219 ms

widgets.js

widgets.js

276 ms

jquery.smoothscroll.min.js

jquery.smoothscroll.min.js

277 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

277 ms

ish_jquery.tooltipster.min.js

ish_jquery.tooltipster.min.js

278 ms

main.js

main.js

331 ms

js_composer_front.js

js_composer_front.js

367 ms

logo2014-marketingyconsumo-mini.png

logo2014-marketingyconsumo-mini.png

116 ms

8585151633_9bda8fc33f_o-571x379.jpg

8585151633_9bda8fc33f_o-571x379.jpg

329 ms

Screenshot-1-Matchup-and-Friends-571x591.png

Screenshot-1-Matchup-and-Friends-571x591.png

463 ms

imprenta-online.jpg

imprenta-online.jpg

284 ms

ID-100162210.jpg

ID-100162210.jpg

307 ms

twitter_encuestas.jpg

twitter_encuestas.jpg

388 ms

231H-571x381.jpg

231H-571x381.jpg

335 ms

Frutas-Segmentadas-571x306.jpg

Frutas-Segmentadas-571x306.jpg

470 ms

caf%C3%A9.jpg

caf%C3%A9.jpg

507 ms

16534285238_23ed937926_b-571x381.jpg

16534285238_23ed937926_b-571x381.jpg

397 ms

emoji.jpg

emoji.jpg

529 ms

Imagen-post-11-e1444724256341.jpg

Imagen-post-11-e1444724256341.jpg

461 ms

serra.jpg

serra.jpg

466 ms

analytics.js

analytics.js

59 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

28 ms

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

47 ms

APH4jr0uSos5wiut5cpjrnhCUOGz7vYGh680lGh-uXM.woff

APH4jr0uSos5wiut5cpjrnhCUOGz7vYGh680lGh-uXM.woff

155 ms

ish-fontello.woff

ish-fontello.woff

440 ms

collect

collect

33 ms

Accessibility Review

marketingyconsumo.com accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

marketingyconsumo.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketingyconsumo.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingyconsumo.com can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that Marketingyconsumo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingyconsumo.com

Open Graph description is not detected on the main page of Marketing Y Consumo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: