Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

marketsource.com

Sales Acceleration for B2B and Retail Brands | MarketSource

Page Load Speed

1.9 sec in total

First Response

261 ms

Resources Loaded

1.2 sec

Page Rendered

444 ms

marketsource.com screenshot

About Website

Click here to check amazing Market Source content for United States. Otherwise, check out these important facts you probably never knew about marketsource.com

Take your Retail and B2B sales and customer experience to new heights with purpose-built and tech-enabled solutions that deliver measurable business outcomes.

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Key Findings

We analyzed Marketsource.com page load time and found that the first response time was 261 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

marketsource.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

www.marketsource.com

261 ms

autoptimize_17ac38e083817800201d490f1627e094.css

85 ms

css

35 ms

jquery.min.js

72 ms

munchkin.js

161 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 50% of them (12 requests) were addressed to the original Marketsource.com, 29% (7 requests) were made to Fonts.gstatic.com and 4% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (261 ms) belongs to the original domain Marketsource.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 33.3 kB (4%)

Content Size

951.4 kB

After Optimization

918.1 kB

In fact, the total size of Marketsource.com main page is 951.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 584.8 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 33.1 kB

  • Original 45.4 kB
  • After minification 44.8 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.1 kB or 73% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 584.8 kB
  • After minification 584.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Market Source images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 216 B

  • Original 197.8 kB
  • After minification 197.8 kB
  • After compression 197.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 123.4 kB
  • After minification 123.4 kB
  • After compression 123.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketsource.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (40%)

Requests Now

15

After Optimization

9

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Market Source. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

marketsource.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketsource.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

marketsource.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketsource.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketsource.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Market Source. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: