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marshall.co.uk screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

marshall.co.uk

New & Used Car, Van, Truck & Bike Stores | Marshall Motor Group

Page Load Speed

1.7 sec in total

First Response

284 ms

Resources Loaded

908 ms

Page Rendered

471 ms

marshall.co.uk screenshot

About Website

Click here to check amazing Marshall content for United Kingdom. Otherwise, check out these important facts you probably never knew about marshall.co.uk

View the new and used cars, vans, trucks and bikes, parts and servicing available from Marshall Motor Group stores across the UK.

Visit marshall.co.uk

Key Findings

We analyzed Marshall.co.uk page load time and found that the first response time was 284 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

marshall.co.uk performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

61/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value3,450 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value18.2 s

3/100

10%

Network Requests Diagram

marshall.co.uk

284 ms

www.marshall.co.uk

413 ms

adverts-player.min.css

81 ms

jquery.js

109 ms

frontend.js

118 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 13% of them (3 requests) were addressed to the original Marshall.co.uk, 61% (14 requests) were made to Dj28g4s0yd4ph.cloudfront.net and 22% (5 requests) were made to Images.netdirector.co.uk. The less responsive or slowest element that took the longest time to load (413 ms) belongs to the original domain Marshall.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 467.9 kB (66%)

Content Size

706.7 kB

After Optimization

238.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marshall.co.uk main page is 706.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 539.5 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 467.3 kB

  • Original 539.5 kB
  • After minification 462.7 kB
  • After compression 72.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 76.8 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 467.3 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 412 B

  • Original 40.9 kB
  • After minification 40.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marshall images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 133 B

  • Original 126.1 kB
  • After minification 126.1 kB
  • After compression 125.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 15 B

  • Original 268 B
  • After minification 268 B
  • After compression 253 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marshall.co.uk has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

21

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marshall. According to our analytics all requests are already optimized.

Network Requests Diagram

marshall.co.uk

marshall.co.uk

284 ms

www.marshall.co.uk

www.marshall.co.uk

413 ms

adverts-player.min.css

adverts-player.min.css

81 ms

jquery.js

jquery.js

109 ms

frontend.js

frontend.js

118 ms

hotjar-433875.js

hotjar-433875.js

201 ms

grey_16_9.gif

grey_16_9.gif

117 ms

grey_1_1.gif

grey_1_1.gif

65 ms

grey_4_3.gif

grey_4_3.gif

63 ms

grey_7_2.gif

grey_7_2.gif

65 ms

grey_3_4.gif

grey_3_4.gif

76 ms

preload.webp

preload.webp

37 ms

print-header.jpg

print-header.jpg

38 ms

header-google-badge.png

header-google-badge.png

41 ms

logo-white.png

logo-white.png

40 ms

logo.png

logo.png

44 ms

ncap-rating-1.png

ncap-rating-1.png

41 ms

ncap-rating-2.png

ncap-rating-2.png

39 ms

ncap-rating-3.png

ncap-rating-3.png

39 ms

ncap-rating-4.png

ncap-rating-4.png

43 ms

ncap-rating-5.png

ncap-rating-5.png

41 ms

gptw-logo.png

gptw-logo.png

43 ms

gptw-logo-2.png

gptw-logo-2.png

44 ms

Accessibility Review

marshall.co.uk accessibility score

88

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

marshall.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

marshall.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marshall.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marshall.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marshall.co.uk

Open Graph description is not detected on the main page of Marshall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: