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mason.agency screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 48

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

mason.agency

Advertising and Marketing - St. Louis - Mason Communications

Page Load Speed

1.5 sec in total

First Response

62 ms

Resources Loaded

1.3 sec

Page Rendered

178 ms

mason.agency screenshot

About Website

Visit mason.agency now to see the best up-to-date Mason content and also check out these interesting facts you probably never knew about mason.agency

Mason Communications is a full service advertising and marketing agency located in St. Louis, Missouri.

Visit mason.agency

Key Findings

We analyzed Mason.agency page load time and found that the first response time was 62 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

mason.agency performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value9.9 s

27/100

10%

Network Requests Diagram

mason.agency

62 ms

www.mason.agency

645 ms

css-0332f-36331.css

36 ms

css-d2aca-82056.css

61 ms

css-6b5c6-91828.css

111 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 93% of them (54 requests) were addressed to the original Mason.agency, 5% (3 requests) were made to Google-analytics.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (645 ms) belongs to the original domain Mason.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 538.1 kB (16%)

Content Size

3.4 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mason.agency main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 40.9 kB

  • Original 50.4 kB
  • After minification 46.1 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 7.1 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mason images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 487.5 kB

  • Original 683.8 kB
  • After minification 667.6 kB
  • After compression 196.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 487.5 kB or 71% of the original size.

CSS Optimization

-4%

Potential reduce by 2.7 kB

  • Original 71.0 kB
  • After minification 71.0 kB
  • After compression 68.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mason.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (44%)

Requests Now

55

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mason. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mason.agency

mason.agency

62 ms

www.mason.agency

www.mason.agency

645 ms

css-0332f-36331.css

css-0332f-36331.css

36 ms

css-d2aca-82056.css

css-d2aca-82056.css

61 ms

css-6b5c6-91828.css

css-6b5c6-91828.css

111 ms

b58a662b862af3c8089ff2046eec126f.css

b58a662b862af3c8089ff2046eec126f.css

73 ms

js-e64a1-22008.js

js-e64a1-22008.js

168 ms

js-fdf6e-22008.js

js-fdf6e-22008.js

98 ms

script.js

script.js

75 ms

js-a1a05-22008.js

js-a1a05-22008.js

86 ms

script.js

script.js

95 ms

js-a3daf-91828.js

js-a3daf-91828.js

147 ms

725622b27a945889fed2aaa6a672e634.js

725622b27a945889fed2aaa6a672e634.js

181 ms

modernizr.js

modernizr.js

119 ms

srizonjq1.8.min.js

srizonjq1.8.min.js

169 ms

srizonjq.easing.1.3.min.js

srizonjq.easing.1.3.min.js

133 ms

srizontb.css

srizontb.css

143 ms

srizontb2.js

srizontb2.js

156 ms

mag-popup.js

mag-popup.js

189 ms

mag-popup.css

mag-popup.css

172 ms

elastislide.js

elastislide.js

180 ms

elastislide.css

elastislide.css

190 ms

jusertubeslider.js

jusertubeslider.js

192 ms

system.css

system.css

139 ms

font-awesome-base.css

font-awesome-base.css

98 ms

icomoon-to-fw.css

icomoon-to-fw.css

97 ms

analytics.js

analytics.js

45 ms

masoncommunications-logo.png

masoncommunications-logo.png

49 ms

animal-slider.jpg

animal-slider.jpg

131 ms

muny-slider.jpg

muny-slider.jpg

142 ms

stella-artois-slider.jpg

stella-artois-slider.jpg

133 ms

city-slider.jpg

city-slider.jpg

132 ms

R3Safety-slider.jpg

R3Safety-slider.jpg

131 ms

Tedx-slider.jpg

Tedx-slider.jpg

128 ms

HOC-slider.jpg

HOC-slider.jpg

133 ms

Living_art.jpg

Living_art.jpg

130 ms

hoc.jpg

hoc.jpg

132 ms

the-muny-tv.jpg

the-muny-tv.jpg

134 ms

citi-mk2.gif

citi-mk2.gif

133 ms

drury-mk2.gif

drury-mk2.gif

134 ms

bmg_resized.jpg

bmg_resized.jpg

135 ms

mds-mk2.gif

mds-mk2.gif

135 ms

miller-mk4.gif

miller-mk4.gif

138 ms

cardinals-mk2.gif

cardinals-mk2.gif

137 ms

rams-mk3.gif

rams-mk3.gif

140 ms

wu_logo.gif

wu_logo.gif

146 ms

monsanto-mk2.gif

monsanto-mk2.gif

149 ms

hallmark_rs.jpg

hallmark_rs.jpg

152 ms

hbe-mk2.gif

hbe-mk2.gif

152 ms

webster_rs.jpg

webster_rs.jpg

161 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

164 ms

collect

collect

102 ms

mini-dark.png

mini-dark.png

146 ms

mini-dark.png

mini-dark.png

146 ms

sprite-white.png

sprite-white.png

146 ms

collect

collect

13 ms

loadingAnimation.gif

loadingAnimation.gif

56 ms

js

js

70 ms

Accessibility Review

mason.agency accessibility score

48

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mason.agency best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mason.agency SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mason.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mason.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mason.agency

Open Graph description is not detected on the main page of Mason. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: