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masterlift.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

masterlift.com

Masterlift - Canada's Leading New And Used Forklift Dealer

Page Load Speed

7.2 sec in total

First Response

151 ms

Resources Loaded

6.4 sec

Page Rendered

656 ms

masterlift.com screenshot

About Website

Visit masterlift.com now to see the best up-to-date Masterlift content and also check out these interesting facts you probably never knew about masterlift.com

Masterlift is your source for everything forklift related in Toronto. We are dedicated to providing you with superior service that cannot be matched.

Visit masterlift.com

Key Findings

We analyzed Masterlift.com page load time and found that the first response time was 151 ms and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

masterlift.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value14.6 s

0/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value1,280 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

masterlift.com

151 ms

www.masterlift.com

199 ms

t.js

51 ms

css

54 ms

js

73 ms

Our browser made a total of 121 requests to load all elements on the main page. We found that 74% of them (89 requests) were addressed to the original Masterlift.com, 12% (15 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Masterlift.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 175.7 kB (8%)

Content Size

2.3 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Masterlift.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 128.7 kB

  • Original 150.6 kB
  • After minification 145.7 kB
  • After compression 21.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 128.7 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Masterlift images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 29.0 kB

  • Original 640.4 kB
  • After minification 638.5 kB
  • After compression 611.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 18.0 kB

  • Original 301.4 kB
  • After minification 300.6 kB
  • After compression 283.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Masterlift.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 79 (79%)

Requests Now

100

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Masterlift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 35 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

masterlift.com

masterlift.com

151 ms

www.masterlift.com

www.masterlift.com

199 ms

t.js

t.js

51 ms

css

css

54 ms

js

js

73 ms

style.min.css

style.min.css

206 ms

vendors-style.css

vendors-style.css

41 ms

style.css

style.css

36 ms

flipbook.style.css

flipbook.style.css

39 ms

font-awesome.css

font-awesome.css

42 ms

tp_twitter_plugin.css

tp_twitter_plugin.css

49 ms

style.css

style.css

49 ms

style.css

style.css

49 ms

stylesheet.min.css

stylesheet.min.css

55 ms

blog.min.css

blog.min.css

54 ms

style_dynamic.css

style_dynamic.css

60 ms

font-awesome.min.css

font-awesome.min.css

62 ms

style.min.css

style.min.css

59 ms

ionicons.min.css

ionicons.min.css

65 ms

style.css

style.css

66 ms

responsive.min.css

responsive.min.css

69 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

155 ms

js_composer.min.css

js_composer.min.css

156 ms

custom_css.css

custom_css.css

170 ms

webkit_stylesheet.css

webkit_stylesheet.css

170 ms

style.css

style.css

172 ms

elementor-icons.min.css

elementor-icons.min.css

173 ms

frontend-lite.min.css

frontend-lite.min.css

175 ms

post-52469.css

post-52469.css

175 ms

global.css

global.css

173 ms

style.css

style.css

178 ms

Defaults.css

Defaults.css

179 ms

css

css

66 ms

ultimate.min.css

ultimate.min.css

181 ms

www.masterlift.com

www.masterlift.com

1329 ms

6eb86a46dba7b7014c3ca5b60295946fe81eecea.css

6eb86a46dba7b7014c3ca5b60295946fe81eecea.css

200 ms

css

css

169 ms

frontend-gtag.min.js

frontend-gtag.min.js

198 ms

jquery.min.js

jquery.min.js

199 ms

jquery-migrate.min.js

jquery-migrate.min.js

204 ms

flipbook.min.js

flipbook.min.js

200 ms

embed.js

embed.js

203 ms

161948.js

161948.js

60 ms

ybDynamicPhoneInsertion.js

ybDynamicPhoneInsertion.js

37 ms

js

js

167 ms

conversion.js

conversion.js

57 ms

contra.js

contra.js

38 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

203 ms

add-to-cart.min.js

add-to-cart.min.js

172 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

171 ms

core.min.js

core.min.js

169 ms

ultimate.min.js

ultimate.min.js

168 ms

email-decode.min.js

email-decode.min.js

161 ms

js.cookie.min.js

js.cookie.min.js

178 ms

woocommerce.min.js

woocommerce.min.js

161 ms

cart-fragments.min.js

cart-fragments.min.js

157 ms

eltd-like.js

eltd-like.js

155 ms

plugins.js

plugins.js

153 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

183 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

150 ms

lemmon-slider.js

lemmon-slider.js

147 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

147 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

146 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

45 ms

default_dynamic.js

default_dynamic.js

45 ms

default.min.js

default.min.js

45 ms

blog.min.js

blog.min.js

45 ms

easy-table.css

easy-table.css

43 ms

custom_js.js

custom_js.js

43 ms

TweenLite.min.js

TweenLite.min.js

42 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

39 ms

style.css

style.css

40 ms

smoothPageScroll.js

smoothPageScroll.js

37 ms

comment-reply.min.js

comment-reply.min.js

24 ms

js_composer_front.min.js

js_composer_front.min.js

23 ms

wp-embed.min.js

wp-embed.min.js

116 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

32 ms

gtm.js

gtm.js

82 ms

Masterlift-Forklifts-Logo.png

Masterlift-Forklifts-Logo.png

62 ms

image001.jpg

image001.jpg

62 ms

home-forklift-rentals-toronto.jpg

home-forklift-rentals-toronto.jpg

61 ms

home-forklift-rentals-toronto1.jpg

home-forklift-rentals-toronto1.jpg

63 ms

home-forklift-rentals-toronto2.jpg

home-forklift-rentals-toronto2.jpg

62 ms

forklifts-toronto.jpg

forklifts-toronto.jpg

412 ms

forklifts-toronto-power-mover.jpg

forklifts-toronto-power-mover.jpg

414 ms

Raymond_S_PMS_1795.png

Raymond_S_PMS_1795.png

63 ms

300_Gloria_blue_nega_r.png

300_Gloria_blue_nega_r.png

62 ms

HHIE-FC_Zonder-PayOff.png

HHIE-FC_Zonder-PayOff.png

63 ms

logo-hyster-print.png

logo-hyster-print.png

65 ms

Mitsubishi-logo.png

Mitsubishi-logo.png

65 ms

yale_logo.png

yale_logo.png

64 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

121 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCIPrQ.ttf

338 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrQ.ttf

339 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCIPrQ.ttf

342 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CIPrQ.ttf

343 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

343 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

342 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapbCIPrQ.ttf

342 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrQ.ttf

342 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

339 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

338 ms

ElegantIcons.woff

ElegantIcons.woff

474 ms

embed

embed

482 ms

forklift-rentals-toronto1-1.jpg

forklift-rentals-toronto1-1.jpg

284 ms

forklift-rentals-toronto8.jpg

forklift-rentals-toronto8.jpg

284 ms

forklift-rentals-toronto7.jpg

forklift-rentals-toronto7.jpg

283 ms

forklift-rentals-toronto9.jpg

forklift-rentals-toronto9.jpg

283 ms

forklift-rentals-toronto6.jpg

forklift-rentals-toronto6.jpg

285 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

188 ms

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188 ms

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187 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

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187 ms

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187 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

187 ms

Defaults.woff

Defaults.woff

328 ms

js

js

28 ms

search.js

search.js

15 ms

geometry.js

geometry.js

44 ms

main.js

main.js

43 ms

115 ms

Accessibility Review

masterlift.com accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

masterlift.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

masterlift.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Masterlift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Masterlift.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

masterlift.com

Open Graph data is detected on the main page of Masterlift. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: