Tools & Wizards About Us
matatraders.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

matatraders.com

Mata Traders: Consciously Crafted Ethical Fashion

Page Load Speed

4.9 sec in total

First Response

880 ms

Resources Loaded

3.6 sec

Page Rendered

478 ms

matatraders.com screenshot

About Website

Visit matatraders.com now to see the best up-to-date Mata Traders content for United States and also check out these interesting facts you probably never knew about matatraders.com

We’re a design driven, ethical fashion company merging modern vibrant style with fair trade practices. Together, let's 'fashion a better world'!

Visit matatraders.com

Key Findings

We analyzed Matatraders.com page load time and found that the first response time was 880 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

matatraders.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value7,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

www.matatraders.com

880 ms

css

71 ms

normalize.css

76 ms

foundation.css

214 ms

font-awesome.min.css

228 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 80% of them (66 requests) were addressed to the original Matatraders.com, 10% (8 requests) were made to and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Matatraders.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 745.4 kB (26%)

Content Size

2.8 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Matatraders.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 48.0 kB

  • Original 56.1 kB
  • After minification 51.4 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.0 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 59.3 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mata Traders images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 351.2 kB

  • Original 466.7 kB
  • After minification 372.6 kB
  • After compression 115.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 351.2 kB or 75% of the original size.

CSS Optimization

-89%

Potential reduce by 287.0 kB

  • Original 324.0 kB
  • After minification 246.2 kB
  • After compression 37.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Matatraders.com needs all CSS files to be minified and compressed as it can save up to 287.0 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (56%)

Requests Now

71

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mata Traders. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.matatraders.com

www.matatraders.com

880 ms

css

css

71 ms

normalize.css

normalize.css

76 ms

foundation.css

foundation.css

214 ms

font-awesome.min.css

font-awesome.min.css

228 ms

cubecart.css

cubecart.css

231 ms

cubecart.common.css

cubecart.common.css

231 ms

cubecart.helpers.css

cubecart.helpers.css

229 ms

cubecart.default.css

cubecart.default.css

230 ms

jquery.bxslider.css

jquery.bxslider.css

296 ms

css

css

78 ms

style.css

style.css

296 ms

cloud-zoom.css

cloud-zoom.css

293 ms

modernizr.min.js

modernizr.min.js

303 ms

jquery.js

jquery.js

420 ms

qgi6tji.js

qgi6tji.js

258 ms

cloud-zoom.custom.js

cloud-zoom.custom.js

329 ms

nivo-slider.css

nivo-slider.css

386 ms

default.css

default.css

377 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

377 ms

slick.css

slick.css

387 ms

slick-theme.css

slick-theme.css

389 ms

slick.min.js

slick.min.js

471 ms

jquery.rating.min.js

jquery.rating.min.js

454 ms

jquery.validate.min.js

jquery.validate.min.js

476 ms

jquery.cookie.min.js

jquery.cookie.min.js

476 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

475 ms

1.foundation.min.js

1.foundation.min.js

618 ms

2.cubecart.js

2.cubecart.js

526 ms

3.cubecart.validate.js

3.cubecart.validate.js

548 ms

jquery.function.js

jquery.function.js

551 ms

backgroundtile.jpg

backgroundtile.jpg

292 ms

ga.js

ga.js

62 ms

d

d

222 ms

__utm.gif

__utm.gif

26 ms

MataLogo-2x.png

MataLogo-2x.png

81 ms

search_2x.png

search_2x.png

608 ms

cart_2x.png

cart_2x.png

627 ms

hero_f15_newmarkdowns3.1200.jpg

hero_f15_newmarkdowns3.1200.jpg

1180 ms

hero_resort16b.1200.jpg

hero_resort16b.1200.jpg

1229 ms

Homepage-slide-2.1200.jpg

Homepage-slide-2.1200.jpg

986 ms

hp-box-1A.png

hp-box-1A.png

1058 ms

hp-box-2.png

hp-box-2.png

1050 ms

hp-box-3A.png

hp-box-3A.png

1071 ms

fashionbetterworld_2x.png

fashionbetterworld_2x.png

1068 ms

dress_amazinglace_teal_f.285.jpg

dress_amazinglace_teal_f.285.jpg

1133 ms

earring_bauhaus.285.jpg

earring_bauhaus.285.jpg

1135 ms

dress_gallery_stripes_f.285.jpg

dress_gallery_stripes_f.285.jpg

1149 ms

necklace_indra_green.285.jpg

necklace_indra_green.285.jpg

1147 ms

earring_layeredspike_turquoise.285.jpg

earring_layeredspike_turquoise.285.jpg

1211 ms

dress_openingnight_blue_f.285.jpg

dress_openingnight_blue_f.285.jpg

1225 ms

bracelet_prairiestyle_silver_2.285.jpg

bracelet_prairiestyle_silver_2.285.jpg

1230 ms

top_stellashirt_black_f.285.jpg

top_stellashirt_black_f.285.jpg

1230 ms

footer-greenamerica.png

footer-greenamerica.png

1251 ms

footer-fairtrademember.jpg

footer-fairtrademember.jpg

1304 ms

mataflower_2x.png

mataflower_2x.png

1313 ms

Nav-line.png

Nav-line.png

1313 ms

tealarrow_2x.png

tealarrow_2x.png

1306 ms

+8ZadkmLdukmdvkJ7+QMOEA

+8ZadkmLdukmdvkJ7+QMOEA

15 ms

7xlp2SYt26SZ2+Qnv5Aw4QA=

7xlp2SYt26SZ2+Qnv5Aw4QA=

14 ms

RwAA

RwAA

13 ms

7j7ROk9Zp0sJp8hPFaj9HAAA=

7j7ROk9Zp0sJp8hPFaj9HAAA=

13 ms

MYWJ4lYm5dbZ1UBuYox79KCWcynf_cDxXwCLxiixG1c.ttf

MYWJ4lYm5dbZ1UBuYox79KCWcynf_cDxXwCLxiixG1c.ttf

225 ms

loading.gif

loading.gif

1299 ms

7bY9AAAA

7bY9AAAA

19 ms

8BTrZtjk=

8BTrZtjk=

17 ms

dotdivider_tile.png

dotdivider_tile.png

1277 ms

dothorizontaltile.png

dothorizontaltile.png

1341 ms

dotverticaltile.png

dotverticaltile.png

1340 ms

diagonalline_tile.png

diagonalline_tile.png

1331 ms

footerbackgroundtile.jpg

footerbackgroundtile.jpg

1403 ms

pinterest-outline_2x.png

pinterest-outline_2x.png

1336 ms

fb-outline_2x.png

fb-outline_2x.png

1327 ms

twitter-outline_2x.png

twitter-outline_2x.png

1413 ms

instagram-outline_2x.png

instagram-outline_2x.png

1413 ms

youtube-outline_2x.png

youtube-outline_2x.png

1414 ms

ajax-loader.gif

ajax-loader.gif

1241 ms

4CxXRtiE=

4CxXRtiE=

26 ms

gLFdG2IQ==

gLFdG2IQ==

23 ms

p.gif

p.gif

122 ms

arrow-prev-small.jpg

arrow-prev-small.jpg

86 ms

arrow-next-small.jpg

arrow-next-small.jpg

78 ms

Accessibility Review

matatraders.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

matatraders.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

matatraders.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Matatraders.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Matatraders.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

matatraders.com

Open Graph description is not detected on the main page of Mata Traders. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: