Tools & Wizards About Us
matrixads.co.za screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

matrixads.co.za

Cape Town | Matrix Advertising & Communications | Graphic Design

Page Load Speed

4.4 sec in total

First Response

60 ms

Resources Loaded

4.3 sec

Page Rendered

68 ms

matrixads.co.za screenshot

About Website

Welcome to matrixads.co.za homepage info - get ready to check Matrix Ads best content right away, or after learning these important things about matrixads.co.za

At Matrix Ads our services include public relations, web design, corporate IDs, product branding, packaging design, TV, radio campaigns and copywriting

Visit matrixads.co.za

Key Findings

We analyzed Matrixads.co.za page load time and found that the first response time was 60 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

matrixads.co.za performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

51/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value420 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0.105

88/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

www.matrixads.co.za

60 ms

minified.js

37 ms

focus-within-polyfill.js

78 ms

polyfill.min.js

1080 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

66 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Matrixads.co.za, 62% (56 requests) were made to Static.wixstatic.com and 20% (18 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 478.9 kB (19%)

Content Size

2.5 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Matrixads.co.za main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 417.9 kB

  • Original 538.4 kB
  • After minification 536.7 kB
  • After compression 120.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 417.9 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 57.3 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Matrix Ads images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.6 kB

  • Original 259.6 kB
  • After minification 259.6 kB
  • After compression 256.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (15%)

Requests Now

68

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Matrix Ads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.matrixads.co.za

www.matrixads.co.za

60 ms

minified.js

minified.js

37 ms

focus-within-polyfill.js

focus-within-polyfill.js

78 ms

polyfill.min.js

polyfill.min.js

1080 ms

thunderbolt-commons.c1d8ed1c.bundle.min.js

thunderbolt-commons.c1d8ed1c.bundle.min.js

66 ms

main.1adb5ce4.bundle.min.js

main.1adb5ce4.bundle.min.js

66 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

67 ms

lodash.min.js

lodash.min.js

416 ms

react.production.min.js

react.production.min.js

67 ms

react-dom.production.min.js

react-dom.production.min.js

68 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

69 ms

LogoWhite2.png

LogoWhite2.png

443 ms

b25c0a_57f558e26c9f4ed696ff96088c827d8d~mv2.jpg

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574 ms

d1c5cd0055c94e3bb1acee9e2fda9f0e.jpg

d1c5cd0055c94e3bb1acee9e2fda9f0e.jpg

205 ms

DESIGN.png

DESIGN.png

360 ms

ATL.png

ATL.png

382 ms

BTL.png

BTL.png

385 ms

PR.png

PR.png

360 ms

Electronic.png

Electronic.png

560 ms

EventsIcon.png

EventsIcon.png

548 ms

Copywriting.png

Copywriting.png

600 ms

CreativeSpaces.png

CreativeSpaces.png

627 ms

Packaging.png

Packaging.png

642 ms

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930 ms

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900 ms

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761 ms

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797 ms

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816 ms

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922 ms

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1068 ms

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1103 ms

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1038 ms

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1190 ms

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1244 ms

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1279 ms

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1230 ms

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1340 ms

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1422 ms

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1476 ms

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1473 ms

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1457 ms

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1548 ms

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1609 ms

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1681 ms

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1662 ms

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1660 ms

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1765 ms

bundle.min.js

bundle.min.js

124 ms

4021a3b9-f782-438b-aeb4-c008109a8b64.woff

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14 ms

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16 ms

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12 ms

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1351 ms

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1210 ms

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1210 ms

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1416 ms

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1439 ms

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1429 ms

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1347 ms

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1382 ms

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1435 ms

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1394 ms

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1475 ms

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1440 ms

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1349 ms

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1404 ms

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1437 ms

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1449 ms

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1439 ms

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1421 ms

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1238 ms

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1423 ms

deprecation-en.v5.html

deprecation-en.v5.html

6 ms

bolt-performance

bolt-performance

19 ms

deprecation-style.v5.css

deprecation-style.v5.css

5 ms

right-arrow.svg

right-arrow.svg

13 ms

WixMadeforDisplay_W_Bd.woff

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4 ms

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5 ms

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5 ms

Accessibility Review

matrixads.co.za accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

matrixads.co.za best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

matrixads.co.za SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Matrixads.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Matrixads.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

matrixads.co.za

Open Graph data is detected on the main page of Matrix Ads. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: