Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

mattermarketing.co.uk

Matter Marketing - Strategic + Digital Performance Marketing

Page Load Speed

5.8 sec in total

First Response

297 ms

Resources Loaded

5.4 sec

Page Rendered

81 ms

mattermarketing.co.uk screenshot

About Website

Welcome to mattermarketing.co.uk homepage info - get ready to check Matter Marketing best content for United Kingdom right away, or after learning these important things about mattermarketing.co.uk

Matter is a marketing agency that offers the best in digital strategy, performance marketing, and creative design to compel consumers into action.

Visit mattermarketing.co.uk

Key Findings

We analyzed Mattermarketing.co.uk page load time and found that the first response time was 297 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

mattermarketing.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value1,140 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

mattermarketing.co.uk

297 ms

www.mattermarketing.co.uk

409 ms

style.min.css

151 ms

styles.css

225 ms

uaf.css

226 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 90% of them (52 requests) were addressed to the original Mattermarketing.co.uk, 5% (3 requests) were made to Fonts.googleapis.com and 2% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (745 ms) belongs to the original domain Mattermarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 48.6 kB (6%)

Content Size

786.3 kB

After Optimization

737.7 kB

In fact, the total size of Mattermarketing.co.uk main page is 786.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 588.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 42.1 kB

  • Original 54.7 kB
  • After minification 53.6 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.1 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 62 B

  • Original 5.2 kB
  • After minification 5.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Matter Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2.2 kB

  • Original 588.8 kB
  • After minification 588.8 kB
  • After compression 586.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 4.3 kB

  • Original 137.6 kB
  • After minification 137.3 kB
  • After compression 133.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mattermarketing.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (94%)

Requests Now

52

After Optimization

3

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Matter Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

mattermarketing.co.uk accessibility score

91

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mattermarketing.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mattermarketing.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mattermarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mattermarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Matter Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: