Tools & Wizards About Us
matttaylorkia.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

matttaylorkia.com

Kia Dealership in Lancaster OH | Serving Lancaster and Columbus | Coughlin Kia of Lancaster

Page Load Speed

1.8 sec in total

First Response

98 ms

Resources Loaded

1.3 sec

Page Rendered

406 ms

matttaylorkia.com screenshot

About Website

Visit matttaylorkia.com now to see the best up-to-date Matttaylor Kia content and also check out these interesting facts you probably never knew about matttaylorkia.com

Coughlin Kia of Lancaster of Lancaster OH serving Columbus is one of the best Kia dealerships in OH. Call

Visit matttaylorkia.com

Key Findings

We analyzed Matttaylorkia.com page load time and found that the first response time was 98 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

matttaylorkia.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value5,140 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value29.3 s

0/100

10%

Network Requests Diagram

www.coughlinlancasterkia.com

98 ms

blocker.js

59 ms

dotagging.js

47 ms

dealerOnTrack.min.js

8 ms

getstructureddata.js

286 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Matttaylorkia.com, 9% (8 requests) were made to Googletagmanager.com and 4% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (618 ms) relates to the external source Coughlinlancasterkia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 454.3 kB (10%)

Content Size

4.4 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Matttaylorkia.com main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 414.9 kB

  • Original 491.0 kB
  • After minification 487.9 kB
  • After compression 76.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 414.9 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 286 B

  • Original 3.6 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Matttaylor Kia images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 38.7 kB

  • Original 349.4 kB
  • After minification 349.4 kB
  • After compression 310.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 38.7 kB or 11% of the original size.

CSS Optimization

-25%

Potential reduce by 404 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Matttaylorkia.com needs all CSS files to be minified and compressed as it can save up to 404 B or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (48%)

Requests Now

87

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Matttaylor Kia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.coughlinlancasterkia.com

www.coughlinlancasterkia.com

98 ms

blocker.js

blocker.js

59 ms

dotagging.js

dotagging.js

47 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

8 ms

getstructureddata.js

getstructureddata.js

286 ms

js

js

91 ms

ga.js

ga.js

52 ms

js

js

134 ms

js

js

140 ms

js

js

136 ms

slick.min.css

slick.min.css

26 ms

slick-theme.min.css

slick-theme.min.css

40 ms

slick.min.js

slick.min.js

41 ms

iframeInitializer.min.js

iframeInitializer.min.js

40 ms

jquery-3.6.3.min.js

jquery-3.6.3.min.js

40 ms

ua-parser.min.js

ua-parser.min.js

42 ms

dealeron.js

dealeron.js

49 ms

dealeron.static.min.js

dealeron.static.min.js

45 ms

bootstrap.min.js

bootstrap.min.js

44 ms

userAgent-detection.min.js

userAgent-detection.min.js

44 ms

modernizr.min.js

modernizr.min.js

44 ms

jquery.validate.min.js

jquery.validate.min.js

48 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

68 ms

locationSortInjection.min.js

locationSortInjection.min.js

68 ms

do_utility.min.js

do_utility.min.js

67 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

50 ms

coreBundle.js

coreBundle.js

68 ms

mobileLeadDriverInitBundle.js

mobileLeadDriverInitBundle.js

68 ms

navigation.min.js

navigation.min.js

69 ms

bannerManager.min.js

bannerManager.min.js

69 ms

homepageSearchValetWidgetBundle.js

homepageSearchValetWidgetBundle.js

71 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

70 ms

Coughlin.js

Coughlin.js

46 ms

element.js

element.js

73 ms

loader_130088_1.js

loader_130088_1.js

139 ms

banner.js

banner.js

72 ms

personalization.js

personalization.js

45 ms

analytics.min.js

analytics.min.js

9 ms

js

js

54 ms

linkid.js

linkid.js

26 ms

collect

collect

9 ms

collect

collect

37 ms

collect

collect

44 ms

collect

collect

47 ms

collect

collect

12 ms

collect

collect

13 ms

getstructureddata.js

getstructureddata.js

256 ms

t.js

t.js

204 ms

fbevents.js

fbevents.js

201 ms

gtm.js

gtm.js

145 ms

gtm.js

gtm.js

134 ms

gtm.js

gtm.js

144 ms

kia-logo-dark.png

kia-logo-dark.png

131 ms

logo.png

logo.png

308 ms

2019-Kia-Stinger-Hero2.jpg

2019-Kia-Stinger-Hero2.jpg

190 ms

service-inspection-600.jpg

service-inspection-600.jpg

188 ms

Kia_Sorento_XPro_1920x600_Sept-24.jpg

Kia_Sorento_XPro_1920x600_Sept-24.jpg

313 ms

Kia_MY24_SorentoSpor_XPro_T3_Offer_1920x600_Sept-24.jpg

Kia_MY24_SorentoSpor_XPro_T3_Offer_1920x600_Sept-24.jpg

312 ms

Sportage_2023_1920x600.jpg

Sportage_2023_1920x600.jpg

189 ms

KIA-service-2024.png

KIA-service-2024.png

618 ms

cc_2025KIC100002_01_320_AJR.png

cc_2025KIC100002_01_320_AJR.png

309 ms

seltos.png

seltos.png

309 ms

cc_2025KIS010008_01_320_DU2.png

cc_2025KIS010008_01_320_DU2.png

311 ms

cc_2025KIS120001_01_320_SWP.png

cc_2025KIS120001_01_320_SWP.png

310 ms

cc_2025KIS130003_01_320_DWR.png

cc_2025KIS130003_01_320_DWR.png

310 ms

niro.png

niro.png

334 ms

niro-ev.png

niro-ev.png

336 ms

niro-plugin.png

niro-plugin.png

337 ms

2025_Sorento_T1.png

2025_Sorento_T1.png

418 ms

cc_2025KIS090021_01_320_CGE.png

cc_2025KIS090021_01_320_CGE.png

337 ms

2025KIV020001_320_01.png

2025KIV020001_320_01.png

338 ms

telluride.png

telluride.png

415 ms

ev6.png

ev6.png

338 ms

EV9.png

EV9.png

340 ms

forte.png

forte.png

413 ms

cc_2025KIC200004_01_320_DU3.png

cc_2025KIC200004_01_320_DU3.png

339 ms

Kia_10Yr_RedOnWhite.gif

Kia_10Yr_RedOnWhite.gif

341 ms

DealerOn_darkgray.png

DealerOn_darkgray.png

341 ms

KiaSignatureRegular.woff

KiaSignatureRegular.woff

221 ms

KiaSignatureBold.woff

KiaSignatureBold.woff

219 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

217 ms

quickNav1.jpg

quickNav1.jpg

291 ms

quickNav2.jpg

quickNav2.jpg

286 ms

quickNav4.jpg

quickNav4.jpg

288 ms

abstract3.jpg

abstract3.jpg

289 ms

bgAbout.jpg

bgAbout.jpg

238 ms

authorizedEVDealer_logo.png

authorizedEVDealer_logo.png

88 ms

tp2

tp2

101 ms

partnermetrics.js

partnermetrics.js

29 ms

activityi;src=5627820;type=conve0;cat=cough00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=1;num=3336101835593.581

activityi;src=5627820;type=conve0;cat=cough00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=1;num=3336101835593.581

44 ms

recordMetricsData.action

recordMetricsData.action

50 ms

activityi;src=5627820;type=conve0;cat=cough00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=1;num=3336101835593.581

activityi;src=5627820;type=conve0;cat=cough00;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=1;num=3336101835593.581

83 ms

conversion_async.js

conversion_async.js

35 ms

Accessibility Review

matttaylorkia.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

matttaylorkia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

matttaylorkia.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Matttaylorkia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Matttaylorkia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

matttaylorkia.com

Open Graph data is detected on the main page of Matttaylor Kia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: