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max.is screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

max.is

Heimilistæki | HT.is

Page Load Speed

3.5 sec in total

First Response

683 ms

Resources Loaded

2.4 sec

Page Rendered

413 ms

max.is screenshot

About Website

Welcome to max.is homepage info - get ready to check Max best content for Iceland right away, or after learning these important things about max.is

Heimilistæki selur raftæki og heimilistæki í miklu úrvali. 5 verslanir um land allt. Heimsþekkt vörumerki á borð við Whirlpool, Samsung, LG, Electrolux og Philips.

Visit max.is

Key Findings

We analyzed Max.is page load time and found that the first response time was 683 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

max.is performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value4,200 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value30.9 s

0/100

10%

Network Requests Diagram

max.is

683 ms

main.css

147 ms

prettyPhoto.css

287 ms

jquery-ui-1.8.21.custom.css

289 ms

fonts.css

288 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 65% of them (17 requests) were addressed to the original Max.is, 8% (2 requests) were made to Ajax.googleapis.com and 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Max.is.

Page Optimization Overview & Recommendations

Page size can be reduced by 241.0 kB (29%)

Content Size

843.3 kB

After Optimization

602.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Max.is main page is 843.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 517.0 kB which makes up the majority of the site volume.

HTML Optimization

-61%

Potential reduce by 8.6 kB

  • Original 14.1 kB
  • After minification 14.0 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.6 kB or 61% of the original size.

Image Optimization

-4%

Potential reduce by 19.1 kB

  • Original 517.0 kB
  • After minification 497.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Max images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 121.9 kB

  • Original 203.9 kB
  • After minification 200.5 kB
  • After compression 82.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 121.9 kB or 60% of the original size.

CSS Optimization

-84%

Potential reduce by 91.4 kB

  • Original 108.3 kB
  • After minification 92.3 kB
  • After compression 16.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Max.is needs all CSS files to be minified and compressed as it can save up to 91.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (58%)

Requests Now

24

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Max. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

max.is

max.is

683 ms

main.css

main.css

147 ms

prettyPhoto.css

prettyPhoto.css

287 ms

jquery-ui-1.8.21.custom.css

jquery-ui-1.8.21.custom.css

289 ms

fonts.css

fonts.css

288 ms

jquery.min.js

jquery.min.js

13 ms

jquery-ui.min.js

jquery-ui.min.js

18 ms

jquery.validate.min.js

jquery.validate.min.js

339 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

342 ms

swfobject.js

swfobject.js

344 ms

jquery.html5placeholder.js

jquery.html5placeholder.js

427 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

428 ms

jquery.ba-hashchange.min.js

jquery.ba-hashchange.min.js

431 ms

bg.jpg

bg.jpg

1142 ms

helveticaneueltstd-md-webfont.woff

helveticaneueltstd-md-webfont.woff

290 ms

logo.png

logo.png

144 ms

logo-print.png

logo-print.png

144 ms

maxis.jpg

maxis.jpg

1141 ms

all.js

all.js

158 ms

ga.js

ga.js

19 ms

__utm.gif

__utm.gif

11 ms

146 ms

xd_arbiter.php

xd_arbiter.php

139 ms

xd_arbiter.php

xd_arbiter.php

247 ms

print.css

print.css

145 ms

nr-892.min.js

nr-892.min.js

15 ms

Accessibility Review

max.is accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

max.is best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

max.is SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IS

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Max.is can be misinterpreted by Google and other search engines. Our service has detected that Icelandic is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Max.is main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

max.is

Open Graph description is not detected on the main page of Max. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: