Tools & Wizards About Us
maxcowen.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

maxcowen.com

Welcome to Max L. Cowen's Student Stores

Page Load Speed

3.5 sec in total

First Response

206 ms

Resources Loaded

2.9 sec

Page Rendered

454 ms

maxcowen.com screenshot

About Website

Visit maxcowen.com now to see the best up-to-date Max Cowen content and also check out these interesting facts you probably never knew about maxcowen.com

Since 1971, Max L. Cowen's Student Stores has been selling wholesale school supplies to school stores across the United States. We specialize in basic & novelty school supplies for the K-12 market...

Visit maxcowen.com

Key Findings

We analyzed Maxcowen.com page load time and found that the first response time was 206 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

maxcowen.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value590 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

maxcowen.com

206 ms

www.studentstores.com

1274 ms

css

26 ms

jquery-1.10.2.min.js

199 ms

jquery-migrate-1.2.1.min.js

133 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Maxcowen.com, 87% (67 requests) were made to Studentstores.com and 6% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Studentstores.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (60%)

Content Size

2.0 MB

After Optimization

816.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Maxcowen.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 906.7 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 66.5 kB

  • Original 74.9 kB
  • After minification 66.2 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 66.5 kB or 89% of the original size.

Image Optimization

-20%

Potential reduce by 133.0 kB

  • Original 675.7 kB
  • After minification 542.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Max Cowen needs image optimization as it can save up to 133.0 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-77%

Potential reduce by 696.7 kB

  • Original 906.7 kB
  • After minification 671.8 kB
  • After compression 210.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 696.7 kB or 77% of the original size.

CSS Optimization

-86%

Potential reduce by 327.1 kB

  • Original 382.6 kB
  • After minification 300.0 kB
  • After compression 55.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maxcowen.com needs all CSS files to be minified and compressed as it can save up to 327.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (59%)

Requests Now

69

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Max Cowen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

maxcowen.com

maxcowen.com

206 ms

www.studentstores.com

www.studentstores.com

1274 ms

css

css

26 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

199 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

133 ms

superfish.js

superfish.js

134 ms

scripts.js

scripts.js

137 ms

font-awesome.css

font-awesome.css

138 ms

jquery.bxslider.css

jquery.bxslider.css

225 ms

photoswipe.css

photoswipe.css

226 ms

bootstrap.css

bootstrap.css

271 ms

extra_style.css

extra_style.css

226 ms

styles.css

styles.css

283 ms

responsive.css

responsive.css

262 ms

superfish.css

superfish.css

260 ms

camera.css

camera.css

264 ms

widgets.css

widgets.css

280 ms

cloud-zoom.css

cloud-zoom.css

323 ms

quickorder.css

quickorder.css

323 ms

catalogsale.css

catalogsale.css

324 ms

prototype.js

prototype.js

407 ms

ccard.js

ccard.js

336 ms

validation.js

validation.js

335 ms

builder.js

builder.js

448 ms

effects.js

effects.js

386 ms

dragdrop.js

dragdrop.js

451 ms

controls.js

controls.js

400 ms

slider.js

slider.js

423 ms

js.js

js.js

453 ms

form.js

form.js

464 ms

translate.js

translate.js

471 ms

cookies.js

cookies.js

471 ms

cloud-zoom.1.0.2.js

cloud-zoom.1.0.2.js

510 ms

jquery.js

jquery.js

646 ms

autosuggest.js

autosuggest.js

513 ms

quickorder.js

quickorder.js

528 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

602 ms

jquery.mobile.customized.min.js

jquery.mobile.customized.min.js

536 ms

bootstrap.js

bootstrap.js

571 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

568 ms

jquery.touchSwipe.js

jquery.touchSwipe.js

471 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

479 ms

carousel.js

carousel.js

564 ms

analytics.js

analytics.js

6 ms

bg_header.jpg

bg_header.jpg

389 ms

bg_header_bottom.png

bg_header_bottom.png

103 ms

icon_cart.png

icon_cart.png

100 ms

logo.png

logo.png

218 ms

ban_img1.png

ban_img1.png

102 ms

ban_img2.png

ban_img2.png

103 ms

ban_img3.png

ban_img3.png

171 ms

ban_img4.png

ban_img4.png

172 ms

banner_info1.png

banner_info1.png

217 ms

ban_info_hover.png

ban_info_hover.png

217 ms

banner_info2.png

banner_info2.png

255 ms

banner_info4.png

banner_info4.png

258 ms

banner_info4_alt.png

banner_info4_alt.png

261 ms

280036.jpg

280036.jpg

269 ms

280046.jpg

280046.jpg

340 ms

280043.jpg

280043.jpg

319 ms

280038.jpg

280038.jpg

321 ms

280041.jpg

280041.jpg

325 ms

280037.jpg

280037.jpg

339 ms

collect

collect

13 ms

bg_banner.png

bg_banner.png

549 ms

bg_content.gif

bg_content.gif

368 ms

btn_cart.png

btn_cart.png

368 ms

f_arr.gif

f_arr.gif

311 ms

bg_footer.png

bg_footer.png

312 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

349 ms

EInbV5DfGHOiMmvb1Xr-hvOEPOIfcPv-fZ-WyMUtx48.ttf

EInbV5DfGHOiMmvb1Xr-hvOEPOIfcPv-fZ-WyMUtx48.ttf

65 ms

k3k702ZOKiLJc3WVjuplzPOEPOIfcPv-fZ-WyMUtx48.ttf

k3k702ZOKiLJc3WVjuplzPOEPOIfcPv-fZ-WyMUtx48.ttf

66 ms

MTP_ySUJH_bn48VBG8sNSvOEPOIfcPv-fZ-WyMUtx48.ttf

MTP_ySUJH_bn48VBG8sNSvOEPOIfcPv-fZ-WyMUtx48.ttf

69 ms

RjgO7rYTmqiVp7vzi-Q5UaCWcynf_cDxXwCLxiixG1c.ttf

RjgO7rYTmqiVp7vzi-Q5UaCWcynf_cDxXwCLxiixG1c.ttf

66 ms

DXI1ORHCpsQm3Vp6mXoaTfOEPOIfcPv-fZ-WyMUtx48.ttf

DXI1ORHCpsQm3Vp6mXoaTfOEPOIfcPv-fZ-WyMUtx48.ttf

64 ms

collect

collect

58 ms

print.css

print.css

66 ms

Accessibility Review

maxcowen.com accessibility score

88

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

maxcowen.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

maxcowen.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maxcowen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Maxcowen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

maxcowen.com

Open Graph description is not detected on the main page of Max Cowen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: