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maxim-pr.co.uk screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

maxim-pr.co.uk

Home | Maxim – PR, marketing and public affairs agency, Kent

Page Load Speed

4.4 sec in total

First Response

270 ms

Resources Loaded

3.7 sec

Page Rendered

376 ms

maxim-pr.co.uk screenshot

About Website

Welcome to maxim-pr.co.uk homepage info - get ready to check Maxim PR best content right away, or after learning these important things about maxim-pr.co.uk

PR agency and marketing consultancy in Kent, serving businesses in the South East of England and offering public relations, media relations, public affairs, community engagement, corporate communicati...

Visit maxim-pr.co.uk

Key Findings

We analyzed Maxim-pr.co.uk page load time and found that the first response time was 270 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

maxim-pr.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.45

20/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

maxim-pr.co.uk

270 ms

maxim-pr.co.uk

521 ms

css

50 ms

css

66 ms

compressCSS.php

100 ms

Our browser made a total of 138 requests to load all elements on the main page. We found that 90% of them (124 requests) were addressed to the original Maxim-pr.co.uk, 3% (4 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Maxim-pr.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 309.5 kB (6%)

Content Size

5.2 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Maxim-pr.co.uk main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 52.7 kB

  • Original 62.5 kB
  • After minification 50.4 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.7 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 250.8 kB

  • Original 4.9 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maxim PR images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 5.9 kB

  • Original 203.9 kB
  • After minification 203.9 kB
  • After compression 198.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 20 (15%)

Requests Now

131

After Optimization

111

  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maxim PR. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

maxim-pr.co.uk

maxim-pr.co.uk

270 ms

maxim-pr.co.uk

maxim-pr.co.uk

521 ms

css

css

50 ms

css

css

66 ms

compressCSS.php

compressCSS.php

100 ms

js

js

117 ms

js

js

91 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

57 ms

modernizr.js

modernizr.js

187 ms

jwplayer.js

jwplayer.js

360 ms

compressJS.php

compressJS.php

614 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

17 ms

ci_common.js

ci_common.js

82 ms

button-up.png

button-up.png

170 ms

facebook-footer.png

facebook-footer.png

172 ms

facebook-footer-hover.png

facebook-footer-hover.png

262 ms

instagram-footer.png

instagram-footer.png

267 ms

instagram-hover.png

instagram-hover.png

275 ms

youtube-footer.png

youtube-footer.png

274 ms

youtube-footer-hover.png

youtube-footer-hover.png

350 ms

linkedin-footer.png

linkedin-footer.png

354 ms

linkedin-footer-hover.png

linkedin-footer-hover.png

355 ms

twitter-footer.png

twitter-footer.png

364 ms

twitter-footer-hover.png

twitter-footer-hover.png

365 ms

maxim-logo.png

maxim-logo.png

439 ms

facebook.png

facebook.png

444 ms

facebook-hover.png

facebook-hover.png

444 ms

instagram.png

instagram.png

454 ms

youtube.png

youtube.png

455 ms

youtube-hover.png

youtube-hover.png

576 ms

linkedin.png

linkedin.png

576 ms

linkedin-hover.png

linkedin-hover.png

577 ms

twitter.png

twitter.png

579 ms

twitter-hover.png

twitter-hover.png

578 ms

nav-icon.png

nav-icon.png

605 ms

share-icon.png

share-icon.png

617 ms

call-icon.png

call-icon.png

624 ms

pinterest.png

pinterest.png

626 ms

pinterest-hover.png

pinterest-hover.png

642 ms

google.png

google.png

639 ms

google-hover.png

google-hover.png

686 ms

RBT_for_web.png

RBT_for_web.png

978 ms

Hendy0.png

Hendy0.png

1074 ms

320x270.png

320x270.png

717 ms

330-x-270-kent.jpg

330-x-270-kent.jpg

817 ms

330-x-270-tug.jpg

330-x-270-tug.jpg

824 ms

ci_customSearch_separate.1727674354623.min.js

ci_customSearch_separate.1727674354623.min.js

79 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

20 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVcUwaEQXjM.ttf

31 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2RmV9Su1fah.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2RmV9Su1fah.ttf

113 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2RmV9Su1fah.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2RmV9Su1fah.ttf

109 ms

services-banner-320-x-270-media-relations0.jpg

services-banner-320-x-270-media-relations0.jpg

630 ms

330-x-270-crew.jpg

330-x-270-crew.jpg

644 ms

330-x-270-waitrose.jpg

330-x-270-waitrose.jpg

702 ms

Panattoni.png

Panattoni.png

921 ms

MAxim.png

MAxim.png

921 ms

RBLI0.png

RBLI0.png

917 ms

services-banner-320-x-270-public-affairs.jpg

services-banner-320-x-270-public-affairs.jpg

692 ms

330-x-270-castle.jpg

330-x-270-castle.jpg

782 ms

330-x-270-plane.jpg

330-x-270-plane.jpg

723 ms

KPBA.png

KPBA.png

973 ms

330-x-270-KH-sculpture.jpg

330-x-270-KH-sculpture.jpg

808 ms

660-x-270-Maxim-ed_miliband.jpg

660-x-270-Maxim-ed_miliband.jpg

805 ms

NHS.png

NHS.png

888 ms

330-x-270-turbine.jpg

330-x-270-turbine.jpg

821 ms

services-banner-320-x-270-community-relations.jpg

services-banner-320-x-270-community-relations.jpg

823 ms

330-x-270-wind.jpg

330-x-270-wind.jpg

826 ms

services-banner-320-x-270-corporate-communications.jpg

services-banner-320-x-270-corporate-communications.jpg

825 ms

Discovery_Park07.png

Discovery_Park07.png

889 ms

ga.js

ga.js

53 ms

660-x-270-Maxim-Market.jpg

660-x-270-Maxim-Market.jpg

776 ms

330-x-270-meridain.jpg

330-x-270-meridain.jpg

781 ms

330-x-270-pears.jpg

330-x-270-pears.jpg

785 ms

660-x-270-Maxim-wind.jpg

660-x-270-Maxim-wind.jpg

792 ms

Southeastern.png

Southeastern.png

840 ms

330-x-270-science.jpg

330-x-270-science.jpg

855 ms

__utm.gif

__utm.gif

13 ms

services-banner-320-x-270-reputation-management.jpg

services-banner-320-x-270-reputation-management.jpg

835 ms

Foxy.png

Foxy.png

832 ms

330-x-270-beach.jpg

330-x-270-beach.jpg

828 ms

services-banner-320-x-270-event-management.jpg

services-banner-320-x-270-event-management.jpg

838 ms

330-x-270-spitfire.jpg

330-x-270-spitfire.jpg

870 ms

Greentech1.png

Greentech1.png

885 ms

media-relations.png

media-relations.png

846 ms

public-affairs.png

public-affairs.png

823 ms

crisis-management.png

crisis-management.png

763 ms

community-relations0.png

community-relations0.png

746 ms

icon-marketing.png

icon-marketing.png

783 ms

corporate-communications.png

corporate-communications.png

791 ms

next-section_26b4bd.png

next-section_26b4bd.png

753 ms

iload_444x280.png

iload_444x280.png

670 ms

quote.png

quote.png

655 ms

Alex_Hicken1.jpg

Alex_Hicken1.jpg

597 ms

mask_26b4bd.png

mask_26b4bd.png

620 ms

Cathy_Beare.jpg

Cathy_Beare.jpg

634 ms

button-right.png

button-right.png

554 ms

Hendy_panorama.png

Hendy_panorama.png

570 ms

Hendy_logo.png

Hendy_logo.png

557 ms

Greentech_pic_for_web.png

Greentech_pic_for_web.png

659 ms

Greentech_logo_for_web0.png

Greentech_logo_for_web0.png

595 ms

Guildhall_Street_CGI_3_Jan_Update_resized.jpg

Guildhall_Street_CGI_3_Jan_Update_resized.jpg

549 ms

Guildhall_Quarter_logo_for_web.jpg

Guildhall_Quarter_logo_for_web.jpg

548 ms

MCCG_-_Diggerland.jpg

MCCG_-_Diggerland.jpg

649 ms

MCCG_logo.jpg

MCCG_logo.jpg

554 ms

SMALL_PRESS__Biggleston_Yard_1.jpg

SMALL_PRESS__Biggleston_Yard_1.jpg

603 ms

Bigg_GREY_LOGO_JPEG.jpg

Bigg_GREY_LOGO_JPEG.jpg

567 ms

AIT_pic1.jpg

AIT_pic1.jpg

649 ms

AIT_logo_cropped.jpg

AIT_logo_cropped.jpg

568 ms

Bus_pull.jpg

Bus_pull.jpg

575 ms

Arriva_for_web0.jpg

Arriva_for_web0.jpg

613 ms

Bewl.jpg

Bewl.jpg

614 ms

Markerstudy_logo0.jpg

Markerstudy_logo0.jpg

589 ms

London_Array-1.jpg

London_Array-1.jpg

574 ms

London_Array_logo.jpg

London_Array_logo.jpg

582 ms

EON-1.jpg

EON-1.jpg

615 ms

Eon_logo.jpg

Eon_logo.jpg

621 ms

EMR-2.jpg

EMR-2.jpg

620 ms

NIAB.png

NIAB.png

588 ms

Cripps_Logo_Group_edit.jpg

Cripps_Logo_Group_edit.jpg

572 ms

cripps_case_study.jpg

cripps_case_study.jpg

580 ms

Kings_Hill-1.jpg

Kings_Hill-1.jpg

614 ms

Kings_Hill_logo.jpg

Kings_Hill_logo.jpg

618 ms

Gallagher-1.jpg

Gallagher-1.jpg

619 ms

Gallagher_logo.jpg

Gallagher_logo.jpg

588 ms

Vitality_Home_Health_-_image_1_for_web.jpg

Vitality_Home_Health_-_image_1_for_web.jpg

579 ms

Vitality_Home_Health_-_logo_for_web.jpg

Vitality_Home_Health_-_logo_for_web.jpg

581 ms

IM_pic.jpg

IM_pic.jpg

616 ms

nt_larger_logo.jpg

nt_larger_logo.jpg

618 ms

portfolio-left.png

portfolio-left.png

618 ms

portfolio-right.png

portfolio-right.png

588 ms

infiNav_bg.png

infiNav_bg.png

580 ms

infiNav_left_26b4bd.png

infiNav_left_26b4bd.png

581 ms

infiNav_right_26b4bd.png

infiNav_right_26b4bd.png

604 ms

compressCSS-860.php

compressCSS-860.php

97 ms

compressCSS-730.php

compressCSS-730.php

95 ms

compressCSS-640.php

compressCSS-640.php

96 ms

compressCSS-mobile.php

compressCSS-mobile.php

96 ms

compressCSS-hires.php

compressCSS-hires.php

94 ms

Accessibility Review

maxim-pr.co.uk accessibility score

69

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

maxim-pr.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

maxim-pr.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maxim-pr.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Maxim-pr.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

maxim-pr.co.uk

Open Graph description is not detected on the main page of Maxim PR. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: