Tools & Wizards About Us
maxwellandwilliams.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

maxwellandwilliams.com.au

Maxwell & Williams | Dinnerware, Glassware, Cutlery & Kitchenware

Page Load Speed

9.7 sec in total

First Response

1.5 sec

Resources Loaded

7.7 sec

Page Rendered

562 ms

maxwellandwilliams.com.au screenshot

About Website

Welcome to maxwellandwilliams.com.au homepage info - get ready to check Maxwell And Williams best content for Australia right away, or after learning these important things about maxwellandwilliams.com.au

Maxwell & Williams is your source for authentic and designer homewares. View our extensive range as you shop for yourself or as a gift for others.

Visit maxwellandwilliams.com.au

Key Findings

We analyzed Maxwellandwilliams.com.au page load time and found that the first response time was 1.5 sec and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

maxwellandwilliams.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value22.7 s

0/100

25%

SI (Speed Index)

Value29.8 s

0/100

10%

TBT (Total Blocking Time)

Value21,490 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value58.0 s

0/100

10%

Network Requests Diagram

maxwellandwilliams.com.au

1456 ms

www.maxwellandwilliams.com.au

2058 ms

style.css

1348 ms

colours.css

962 ms

VisitorIdentification.js

453 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 83% of them (54 requests) were addressed to the original Maxwellandwilliams.com.au, 3% (2 requests) were made to Ajax.aspnetcdn.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Maxwellandwilliams.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 672.3 kB (41%)

Content Size

1.7 MB

After Optimization

981.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Maxwellandwilliams.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 862.1 kB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 124.3 kB

  • Original 134.8 kB
  • After minification 80.1 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 54.7 kB, which is 41% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.3 kB or 92% of the original size.

Image Optimization

-8%

Potential reduce by 73.2 kB

  • Original 862.1 kB
  • After minification 789.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maxwell And Williams images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 390.4 kB

  • Original 554.4 kB
  • After minification 553.9 kB
  • After compression 164.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 390.4 kB or 70% of the original size.

CSS Optimization

-83%

Potential reduce by 84.4 kB

  • Original 102.1 kB
  • After minification 101.5 kB
  • After compression 17.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maxwellandwilliams.com.au needs all CSS files to be minified and compressed as it can save up to 84.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (16%)

Requests Now

56

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maxwell And Williams. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

maxwellandwilliams.com.au

maxwellandwilliams.com.au

1456 ms

www.maxwellandwilliams.com.au

www.maxwellandwilliams.com.au

2058 ms

style.css

style.css

1348 ms

colours.css

colours.css

962 ms

VisitorIdentification.js

VisitorIdentification.js

453 ms

ActivityServer.bs

ActivityServer.bs

59 ms

js

js

49 ms

vendor.js

vendor.js

444 ms

jquery.validate.min.js

jquery.validate.min.js

53 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

80 ms

script.js

script.js

482 ms

analytics.js

analytics.js

73 ms

hotjar-123382.js

hotjar-123382.js

139 ms

logo.ashx

logo.ashx

751 ms

CarouselImage08.ashx

CarouselImage08.ashx

964 ms

CarouselImage10.ashx

CarouselImage10.ashx

628 ms

CarouselImage11.ashx

CarouselImage11.ashx

1592 ms

mantra.ashx

mantra.ashx

1134 ms

JJ65005.png

JJ65005.png

689 ms

JJ65007.png

JJ65007.png

853 ms

WM0023.png

WM0023.png

1434 ms

Popcorn_Homepage.ashx

Popcorn_Homepage.ashx

1035 ms

JJ65009.png

JJ65009.png

1078 ms

WM0026.png

WM0026.png

1205 ms

JJ65011.png

JJ65011.png

1269 ms

JJ65001.png

JJ65001.png

1307 ms

JJ65003.png

JJ65003.png

1360 ms

WM0027.png

WM0027.png

1435 ms

WM0013.png

WM0013.png

1493 ms

WM0022.png

WM0022.png

1531 ms

KK6003.png

KK6003.png

1587 ms

QV6703.png

QV6703.png

1659 ms

QV4019.png

QV4019.png

1660 ms

Rhubarb_Homepage.ashx

Rhubarb_Homepage.ashx

1766 ms

QV6902.png

QV6902.png

1756 ms

KK6009.png

KK6009.png

1811 ms

QV6130.png

QV6130.png

1813 ms

KK6007.png

KK6007.png

1884 ms

QV73002.png

QV73002.png

1887 ms

KK6010.png

KK6010.png

1978 ms

QV6640.png

QV6640.png

1990 ms

QV5130.png

QV5130.png

2036 ms

KB10154.png

KB10154.png

2038 ms

BC376.png

BC376.png

2111 ms

BC036.png

BC036.png

2113 ms

MAX0044_Homepage_652x500px1.ashx

MAX0044_Homepage_652x500px1.ashx

2251 ms

KB11619.png

KB11619.png

2178 ms

ebAttribution.js

ebAttribution.js

23 ms

collect

collect

26 ms

collect

collect

72 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

24 ms

campton-medium-webfont.woff

campton-medium-webfont.woff

2063 ms

campton-light-webfont.woff

campton-light-webfont.woff

1999 ms

visit-data

visit-data

208 ms

Maxwell-and-Williams-Icon-Font.woff

Maxwell-and-Williams-Icon-Font.woff

1722 ms

bauer_bodoni_bt-webfont.woff

bauer_bodoni_bt-webfont.woff

2555 ms

campton-bold-webfont.woff

campton-bold-webfont.woff

2485 ms

bauer_bodoni_italic_bt-webfont.woff

bauer_bodoni_italic_bt-webfont.woff

1980 ms

KB11435.png

KB11435.png

1870 ms

CS625.png

CS625.png

1798 ms

BC1890.png

BC1890.png

1752 ms

KB11423.png

KB11423.png

2712 ms

BC188216.png

BC188216.png

2636 ms

KB10702.png

KB10702.png

2576 ms

BC1895.png

BC1895.png

2535 ms

Accessibility Review

maxwellandwilliams.com.au accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

maxwellandwilliams.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

maxwellandwilliams.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maxwellandwilliams.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Maxwellandwilliams.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

maxwellandwilliams.com.au

Open Graph description is not detected on the main page of Maxwell And Williams. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: