Tools & Wizards About Us
maybelline.co.uk screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

maybelline.co.uk

Maybelline New York UK | Makeup, Cosmetics, Nail Color, Beauty

Page Load Speed

5.4 sec in total

First Response

139 ms

Resources Loaded

4.5 sec

Page Rendered

778 ms

maybelline.co.uk screenshot

About Website

Visit maybelline.co.uk now to see the best up-to-date Maybelline content for United Kingdom and also check out these interesting facts you probably never knew about maybelline.co.uk

Discover Maybelline's makeup products and cosmetics. Explore makeup looks, tutorials, and videos with the best foundations, mascara, lipstick and more.

Visit maybelline.co.uk

Key Findings

We analyzed Maybelline.co.uk page load time and found that the first response time was 139 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

maybelline.co.uk performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value5.7 s

52/100

10%

TBT (Total Blocking Time)

Value2,120 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

maybelline.co.uk

139 ms

www.maybelline.co.uk

718 ms

otSDKStub.js

42 ms

all.6ed119c0.css

124 ms

npm.postcss.890fc252.js

85 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 94% of them (83 requests) were addressed to the original Maybelline.co.uk, 3% (3 requests) were made to Cdn.cookielaw.org and 1% (1 request) were made to Geolocation.onetrust.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Maybelline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 253.5 kB (18%)

Content Size

1.4 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Maybelline.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 721.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 250.8 kB

  • Original 302.9 kB
  • After minification 225.1 kB
  • After compression 52.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 77.8 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 250.8 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 721.6 kB
  • After minification 720.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maybelline images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 290.4 kB
  • After minification 290.3 kB
  • After compression 288.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 61.1 kB
  • After minification 61.1 kB
  • After compression 61.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maybelline.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (29%)

Requests Now

78

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maybelline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

maybelline.co.uk

maybelline.co.uk

139 ms

www.maybelline.co.uk

www.maybelline.co.uk

718 ms

otSDKStub.js

otSDKStub.js

42 ms

all.6ed119c0.css

all.6ed119c0.css

124 ms

npm.postcss.890fc252.js

npm.postcss.890fc252.js

85 ms

npm.entities.1980d7ed.js

npm.entities.1980d7ed.js

105 ms

npm.domutils.16d04855.js

npm.domutils.16d04855.js

200 ms

npm.htmlparser2.1dcef0a6.js

npm.htmlparser2.1dcef0a6.js

204 ms

npm.sanitize-html.da20f885.js

npm.sanitize-html.da20f885.js

199 ms

npm.domhandler.f21ecd6f.js

npm.domhandler.f21ecd6f.js

224 ms

npm.dom-serializer.136147a8.js

npm.dom-serializer.136147a8.js

240 ms

npm.vue.797824fa.js

npm.vue.797824fa.js

238 ms

npm.nanoid.a9a4251c.js

npm.nanoid.a9a4251c.js

238 ms

npm.vuex.ee5edbe8.js

npm.vuex.ee5edbe8.js

249 ms

npm.vue-sanitize.0ac84d51.js

npm.vue-sanitize.0ac84d51.js

248 ms

npm.picocolors.4486d23b.js

npm.picocolors.4486d23b.js

318 ms

npm.parse-srcset.67a3644e.js

npm.parse-srcset.67a3644e.js

319 ms

npm.lodash.get.9ed8ac6c.js

npm.lodash.get.9ed8ac6c.js

319 ms

npm.hammerjs.1cf8a42b.js

npm.hammerjs.1cf8a42b.js

318 ms

npm.domelementtype.cca51d00.js

npm.domelementtype.cca51d00.js

337 ms

npm.deepmerge.4572e5c5.js

npm.deepmerge.4572e5c5.js

325 ms

npm.loreal.16af7f8a.js

npm.loreal.16af7f8a.js

363 ms

all.2dbeeef9.js

all.2dbeeef9.js

402 ms

642c8a8a-8ffc-4308-ae98-2fa1dd0fb5b3.json

642c8a8a-8ffc-4308-ae98-2fa1dd0fb5b3.json

45 ms

logos-logo-small.svg

logos-logo-small.svg

327 ms

uk.png

uk.png

339 ms

egypt.png

egypt.png

360 ms

israel.png

israel.png

722 ms

lebanon.png

lebanon.png

819 ms

morocco.png

morocco.png

803 ms

pacistan.png

pacistan.png

806 ms

south-africa.png

south-africa.png

443 ms

canada.png

canada.png

798 ms

usa.png

usa.png

865 ms

argentina.png

argentina.png

1144 ms

brazil.png

brazil.png

1355 ms

chile.png

chile.png

1271 ms

mexico.png

mexico.png

1272 ms

peru.png

peru.png

1484 ms

uraguay.png

uraguay.png

1286 ms

location

location

112 ms

india.png

india.png

1529 ms

indonesia.png

indonesia.png

1584 ms

malaysia.png

malaysia.png

1557 ms

otBannerSdk.js

otBannerSdk.js

46 ms

philippines.png

philippines.png

1603 ms

live-messenger.js

live-messenger.js

105 ms

singapore.png

singapore.png

1251 ms

th---thailand.jpg

th---thailand.jpg

1701 ms

vietnam.png

vietnam.png

1718 ms

japan.png

japan.png

1810 ms

korea.png

korea.png

1574 ms

australia.png

australia.png

1962 ms

new-zealand.png

new-zealand.png

1954 ms

austria.png

austria.png

1953 ms

08edde9d-c27b-4731-a27f-d6cd9b01cd06.4258ce48.woff

08edde9d-c27b-4731-a27f-d6cd9b01cd06.4258ce48.woff

1645 ms

5e8d493c-be01-44b9-962e-504a5cf10dd8.dc2d148e.woff

5e8d493c-be01-44b9-962e-504a5cf10dd8.dc2d148e.woff

2133 ms

ff4ce601-b504-4b47-9d8d-3b3062c2034e.cb664393.woff

ff4ce601-b504-4b47-9d8d-3b3062c2034e.cb664393.woff

2191 ms

NeueHelveticaW01-79CmBold.5df5c57a.woff

NeueHelveticaW01-79CmBold.5df5c57a.woff

1783 ms

belgium.png

belgium.png

2224 ms

denmark.png

denmark.png

2316 ms

finland.png

finland.png

2288 ms

fr-circle-01.png

fr-circle-01.png

2352 ms

germany.png

germany.png

2477 ms

greece.png

greece.png

2168 ms

italy.png

italy.png

2479 ms

kazakhstan.png

kazakhstan.png

2230 ms

poland.png

poland.png

2254 ms

portugal.png

portugal.png

2257 ms

romania.png

romania.png

2278 ms

spain.png

spain.png

2438 ms

sweden.png

sweden.png

2529 ms

switzerland.png

switzerland.png

1869 ms

netherlands.png

netherlands.png

2179 ms

turkey.png

turkey.png

2197 ms

ukraine.png

ukraine.png

2189 ms

maybelline-skyhigh-burgundy-homepage-desktop-1400x540-(2).jpg

maybelline-skyhigh-burgundy-homepage-desktop-1400x540-(2).jpg

1805 ms

3d6658d8a0bf4e75b3e2d050fabcf4e1.ashx

3d6658d8a0bf4e75b3e2d050fabcf4e1.ashx

2155 ms

3d6658d8a0bf4e75b3e2d050fabcf4e1.ashx

3d6658d8a0bf4e75b3e2d050fabcf4e1.ashx

2178 ms

mny_04a-brave-together-logo.png

mny_04a-brave-together-logo.png

1886 ms

mny_04b-conscious-together-logo.png

mny_04b-conscious-together-logo.png

1775 ms

186c01499fd1ce407dab014b1810d8239313c59f.jpg

186c01499fd1ce407dab014b1810d8239313c59f.jpg

1799 ms

maybelline-lip-color-sensational-lifter-gloss-002-ice-041554583861-o.jpg

maybelline-lip-color-sensational-lifter-gloss-002-ice-041554583861-o.jpg

1797 ms

maybelline_erasereye_concealer_brightener_coolivory_packshot_1.jpg

maybelline_erasereye_concealer_brightener_coolivory_packshot_1.jpg

1783 ms

9fc35f17b242db57f04c09512a2c6a28ebaebf28.jpg

9fc35f17b242db57f04c09512a2c6a28ebaebf28.jpg

1670 ms

main.js

main.js

1069 ms

notfound.aspx

notfound.aspx

130 ms

notfound.aspx

notfound.aspx

132 ms

Accessibility Review

maybelline.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

maybelline.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

maybelline.co.uk SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maybelline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Maybelline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

maybelline.co.uk

Open Graph data is detected on the main page of Maybelline. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: