Tools & Wizards About Us
maybelline.com.br screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

maybelline.com.br

Produtos, Dicas e Tendências de Maquiagem | Maybelline

Page Load Speed

2.1 sec in total

First Response

173 ms

Resources Loaded

1.7 sec

Page Rendered

221 ms

maybelline.com.br screenshot

About Website

Visit maybelline.com.br now to see the best up-to-date Maybelline content for Brazil and also check out these interesting facts you probably never knew about maybelline.com.br

Bem-vindo à Maybelline, a marca de maquiagem que inspira e transforma. Explore nossas linhas de produtos e dicas exclusivas para realçar sua beleza.

Visit maybelline.com.br

Key Findings

We analyzed Maybelline.com.br page load time and found that the first response time was 173 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

maybelline.com.br performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value4,390 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.079

94/100

15%

TTI (Time to Interactive)

Value11.6 s

18/100

10%

Network Requests Diagram

maybelline.com.br

173 ms

www.maybelline.com.br

538 ms

reset.css

15 ms

skeleton.css

17 ms

flexslider.css

19 ms

Our browser made a total of 185 requests to load all elements on the main page. We found that 79% of them (147 requests) were addressed to the original Maybelline.com.br, 3% (5 requests) were made to R.turn.com and 2% (3 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (538 ms) belongs to the original domain Maybelline.com.br.

Page Optimization Overview & Recommendations

Page size can be reduced by 657.0 kB (22%)

Content Size

3.0 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Maybelline.com.br main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 57.0 kB

  • Original 70.8 kB
  • After minification 68.9 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.0 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 19.4 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maybelline images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 362.4 kB

  • Original 500.4 kB
  • After minification 351.4 kB
  • After compression 138.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 362.4 kB or 72% of the original size.

CSS Optimization

-83%

Potential reduce by 218.2 kB

  • Original 261.8 kB
  • After minification 208.5 kB
  • After compression 43.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maybelline.com.br needs all CSS files to be minified and compressed as it can save up to 218.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 63 (36%)

Requests Now

173

After Optimization

110

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 173 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maybelline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

maybelline.com.br

maybelline.com.br

173 ms

www.maybelline.com.br

www.maybelline.com.br

538 ms

reset.css

reset.css

15 ms

skeleton.css

skeleton.css

17 ms

flexslider.css

flexslider.css

19 ms

style.css

style.css

24 ms

buttons.css

buttons.css

20 ms

misc.css

misc.css

21 ms

colorbox.css

colorbox.css

21 ms

imageflip.css

imageflip.css

21 ms

product-explorer.css

product-explorer.css

36 ms

categories.css

categories.css

22 ms

jScrollPane.css

jScrollPane.css

28 ms

video.css

video.css

28 ms

video-makeuptips.css

video-makeuptips.css

29 ms

explorers.css

explorers.css

31 ms

shopping-bag.css

shopping-bag.css

31 ms

product-discontinued.css

product-discontinued.css

31 ms

beautiful-dropdown.css

beautiful-dropdown.css

229 ms

account.css

account.css

37 ms

localization.css

localization.css

38 ms

localizations.js

localizations.js

39 ms

jquery1.8.2.min.js

jquery1.8.2.min.js

46 ms

css3-mediaqueries.js

css3-mediaqueries.js

38 ms

custom.modernizr.js

custom.modernizr.js

39 ms

foundation.js

foundation.js

40 ms

foundation.topbar.js

foundation.topbar.js

39 ms

jquery.flexslider.js

jquery.flexslider.js

40 ms

jquery.tooltip.js

jquery.tooltip.js

41 ms

jquery.jscrollpane.min.js

jquery.jscrollpane.min.js

40 ms

jquery.imageflip.js

jquery.imageflip.js

41 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

41 ms

swfobject.js

swfobject.js

44 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

43 ms

jquery.validationEngine.js

jquery.validationEngine.js

45 ms

jquery.validationEngine-en.js

jquery.validationEngine-en.js

43 ms

Site.js

Site.js

46 ms

md5.js

md5.js

41 ms

Site.index.js

Site.index.js

41 ms

formcustomizations.js

formcustomizations.js

38 ms

gtmTagging.js

gtmTagging.js

363 ms

footer.js

footer.js

38 ms

maybelline.png

maybelline.png

35 ms

lipcolor-color-sensational-crop.png

lipcolor-color-sensational-crop.png

38 ms

Como-fazer-maquiagem-pin-up.jpg

Como-fazer-maquiagem-pin-up.jpg

35 ms

Make-Basica-e-Linda.jpg

Make-Basica-e-Linda.jpg

36 ms

liner-express-delineador-liquido-crop-preto.png

liner-express-delineador-liquido-crop-preto.png

75 ms

banner-1.jpg

banner-1.jpg

97 ms

bblips-superfrutas_v1a.jpg

bblips-superfrutas_v1a.jpg

76 ms

Color-Sensational_Desktop.jpg

Color-Sensational_Desktop.jpg

79 ms

Colossal_Desktop.jpg

Colossal_Desktop.jpg

76 ms

banner-1-mob.jpg

banner-1-mob.jpg

77 ms

maybelline_banner_mobile.jpg

maybelline_banner_mobile.jpg

82 ms

Colossal_Mobile.jpg

Colossal_Mobile.jpg

80 ms

left.png

left.png

94 ms

center.png

center.png

92 ms

right.png

right.png

97 ms

follow.png

follow.png

96 ms

brazil.png

brazil.png

125 ms

canada.png

canada.png

111 ms

mexico.png

mexico.png

110 ms

usa.png

usa.png

109 ms

argentina.png

argentina.png

115 ms

bolivia.png

bolivia.png

116 ms

Costa-Rica.png

Costa-Rica.png

125 ms

Ecuador.png

Ecuador.png

117 ms

El-Salvador.png

El-Salvador.png

119 ms

Guatemala.png

Guatemala.png

169 ms

Honduras.png

Honduras.png

169 ms

nicaragua.png

nicaragua.png

170 ms

Panama.png

Panama.png

171 ms

Paraguay.png

Paraguay.png

162 ms

Peru.png

Peru.png

168 ms

austria.png

austria.png

231 ms

belgium.png

belgium.png

187 ms

Bulgarie.png

Bulgarie.png

188 ms

croatia.png

croatia.png

231 ms

gtm.js

gtm.js

71 ms

czech.png

czech.png

228 ms

denmark.png

denmark.png

162 ms

finland.png

finland.png

204 ms

france.png

france.png

207 ms

cb,192723

cb,192723

44 ms

germany.png

germany.png

171 ms

greece.png

greece.png

194 ms

hungary.png

hungary.png

192 ms

italy.png

italy.png

170 ms

kazakhstan.png

kazakhstan.png

189 ms

latvia.png

latvia.png

189 ms

norway.png

norway.png

179 ms

499359131-helveticaneueltstd-md-webfont.svg

499359131-helveticaneueltstd-md-webfont.svg

163 ms

poland.png

poland.png

173 ms

portugal.png

portugal.png

197 ms

romania.png

romania.png

201 ms

russia.png

russia.png

201 ms

analytics.js

analytics.js

73 ms

beacon_call.js

beacon_call.js

155 ms

fbevents.js

fbevents.js

131 ms

oct.js

oct.js

17 ms

conversion.js

conversion.js

61 ms

serbia.png

serbia.png

191 ms

slovenia.png

slovenia.png

187 ms

spain.png

spain.png

187 ms

px

px

77 ms

60 ms

sweden.png

sweden.png

189 ms

switzerland.png

switzerland.png

203 ms

activityi;src=1520086;type=2011m124;cat=home_665;ord=1;num=7721815793775.022

activityi;src=1520086;type=2011m124;cat=home_665;ord=1;num=7721815793775.022

122 ms

netherlands.png

netherlands.png

201 ms

turkey.png

turkey.png

199 ms

ukraine.png

ukraine.png

200 ms

uk.png

uk.png

195 ms

tap.php

tap.php

49 ms

algerie.png

algerie.png

196 ms

131 ms

egypte.png

egypte.png

166 ms

libye.png

libye.png

165 ms

maroc.png

maroc.png

166 ms

tunisie.png

tunisie.png

163 ms

irak.png

irak.png

164 ms

israel.png

israel.png

200 ms

all.js

all.js

162 ms

collect

collect

51 ms

jordanie.png

jordanie.png

197 ms

Bahrein.png

Bahrein.png

194 ms

arabie_saoudite.png

arabie_saoudite.png

169 ms

liban.png

liban.png

151 ms

palestine.png

palestine.png

152 ms

koweit.png

koweit.png

152 ms

beacon_call.js

beacon_call.js

53 ms

pixel

pixel

84 ms

pixel

pixel

53 ms

beacon_call.js

beacon_call.js

53 ms

quatar.png

quatar.png

165 ms

oman.png

oman.png

165 ms

syrie.png

syrie.png

164 ms

167 ms

emirat_arabe_unis.png

emirat_arabe_unis.png

160 ms

yemen.png

yemen.png

155 ms

china.png

china.png

147 ms

adsct

adsct

152 ms

adsct

adsct

60 ms

pixel

pixel

78 ms

499359131-helveticaneueltstd-md-webfont.woff

499359131-helveticaneueltstd-md-webfont.woff

148 ms

hong_kong.png

hong_kong.png

176 ms

india.png

india.png

177 ms

indonesia.png

indonesia.png

177 ms

japan.png

japan.png

176 ms

pixel

pixel

39 ms

beacon

beacon

34 ms

korea.png

korea.png

151 ms

34 ms

malaisie.png

malaisie.png

150 ms

singapore.png

singapore.png

167 ms

taiwan.png

taiwan.png

169 ms

thailand.png

thailand.png

169 ms

vietnam.png

vietnam.png

168 ms

87 ms

australia.png

australia.png

176 ms

pixel

pixel

54 ms

newzealand.png

newzealand.png

146 ms

facebook.png

facebook.png

150 ms

twitter.png

twitter.png

161 ms

instagram.png

instagram.png

154 ms

img

img

66 ms

youtube.png

youtube.png

156 ms

googleplus.png

googleplus.png

154 ms

62 ms

maybelline.png

maybelline.png

142 ms

nav_search.png

nav_search.png

157 ms

nav_home.png

nav_home.png

155 ms

btn-sprite.png

btn-sprite.png

156 ms

arrow-up.png

arrow-up.png

154 ms

pxgcm

pxgcm

66 ms

beacon

beacon

21 ms

icon-uparrow.png

icon-uparrow.png

113 ms

62 ms

xd_arbiter.php

xd_arbiter.php

147 ms

xd_arbiter.php

xd_arbiter.php

257 ms

bg-skyline-pink.jpg

bg-skyline-pink.jpg

109 ms

cb-overlay.png

cb-overlay.png

110 ms

bg_direction_nav_big.png

bg_direction_nav_big.png

108 ms

pxfbcm

pxfbcm

5 ms

pxfbcm

pxfbcm

11 ms

ping

ping

34 ms

Accessibility Review

maybelline.com.br accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role]s are not contained by their required parent element

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

maybelline.com.br best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

maybelline.com.br SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    PT

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maybelline.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and it does not match the claimed English language. Our system also found out that Maybelline.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

maybelline.com.br

Open Graph description is not detected on the main page of Maybelline. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: