Tools & Wizards About Us
maybellinenewyork.ca screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

maybellinenewyork.ca

Maybelline New York | Makeup, Cosmetics, Nail Color, Beauty

Page Load Speed

2.1 sec in total

First Response

167 ms

Resources Loaded

672 ms

Page Rendered

1.2 sec

maybellinenewyork.ca screenshot

About Website

Click here to check amazing Maybelline New York content. Otherwise, check out these important facts you probably never knew about maybellinenewyork.ca

Discover Maybelline's makeup products and cosmetics. Explore makeup looks, tutorials, and videos with the best foundations, mascara, lipstick and more.

Visit maybellinenewyork.ca

Key Findings

We analyzed Maybellinenewyork.ca page load time and found that the first response time was 167 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

maybellinenewyork.ca performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

48/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value2,290 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value9.9 s

27/100

10%

Network Requests Diagram

maybellinenewyork.ca

167 ms

www.maybelline.ca

48 ms

www.maybelline.ca

72 ms

en-ca

69 ms

otSDKStub.js

42 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Maybellinenewyork.ca, 85% (29 requests) were made to Maybelline.ca and 9% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (167 ms) belongs to the original domain Maybellinenewyork.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 191.0 kB (32%)

Content Size

600.5 kB

After Optimization

409.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Maybellinenewyork.ca main page is 600.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 259.5 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 153.1 kB

  • Original 195.4 kB
  • After minification 165.9 kB
  • After compression 42.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 153.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 87.2 kB
  • After minification 87.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maybelline New York images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 17.5 kB

  • Original 259.5 kB
  • After minification 259.4 kB
  • After compression 242.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-35%

Potential reduce by 20.4 kB

  • Original 58.4 kB
  • After minification 58.4 kB
  • After compression 38.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maybellinenewyork.ca needs all CSS files to be minified and compressed as it can save up to 20.4 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (80%)

Requests Now

25

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maybelline New York. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

maybellinenewyork.ca

maybellinenewyork.ca

167 ms

www.maybelline.ca

www.maybelline.ca

48 ms

www.maybelline.ca

www.maybelline.ca

72 ms

en-ca

en-ca

69 ms

otSDKStub.js

otSDKStub.js

42 ms

home.5e58b091.css

home.5e58b091.css

36 ms

npm.postcss.890fc252.js

npm.postcss.890fc252.js

37 ms

npm.entities.1980d7ed.js

npm.entities.1980d7ed.js

116 ms

npm.domutils.16d04855.js

npm.domutils.16d04855.js

113 ms

npm.htmlparser2.1dcef0a6.js

npm.htmlparser2.1dcef0a6.js

38 ms

npm.sanitize-html.da20f885.js

npm.sanitize-html.da20f885.js

112 ms

npm.domhandler.f21ecd6f.js

npm.domhandler.f21ecd6f.js

111 ms

npm.dom-serializer.136147a8.js

npm.dom-serializer.136147a8.js

113 ms

npm.vue.797824fa.js

npm.vue.797824fa.js

113 ms

npm.nanoid.a9a4251c.js

npm.nanoid.a9a4251c.js

123 ms

npm.vuex.4f824c7e.js

npm.vuex.4f824c7e.js

125 ms

npm.vue-sanitize.0ac84d51.js

npm.vue-sanitize.0ac84d51.js

127 ms

npm.picocolors.4486d23b.js

npm.picocolors.4486d23b.js

128 ms

npm.parse-srcset.67a3644e.js

npm.parse-srcset.67a3644e.js

130 ms

npm.domelementtype.cca51d00.js

npm.domelementtype.cca51d00.js

130 ms

npm.deepmerge.7395c45e.js

npm.deepmerge.7395c45e.js

129 ms

npm.loreal.16af7f8a.js

npm.loreal.16af7f8a.js

133 ms

home.41e37754.js

home.41e37754.js

131 ms

fee7d1f9-1041-412f-ab55-2a26c21bfba0.json

fee7d1f9-1041-412f-ab55-2a26c21bfba0.json

81 ms

logos-logo-small.svg

logos-logo-small.svg

38 ms

lash-sensational.png

lash-sensational.png

62 ms

location

location

107 ms

main.js

main.js

10 ms

08edde9d-c27b-4731-a27f-d6cd9b01cd06.4258ce48.woff

08edde9d-c27b-4731-a27f-d6cd9b01cd06.4258ce48.woff

63 ms

5e8d493c-be01-44b9-962e-504a5cf10dd8.dc2d148e.woff

5e8d493c-be01-44b9-962e-504a5cf10dd8.dc2d148e.woff

63 ms

NeueHelveticaW01-79CmBold.5df5c57a.woff

NeueHelveticaW01-79CmBold.5df5c57a.woff

17 ms

ff4ce601-b504-4b47-9d8d-3b3062c2034e.cb664393.woff

ff4ce601-b504-4b47-9d8d-3b3062c2034e.cb664393.woff

61 ms

third_rail-webfont.99f5a7c1.woff

third_rail-webfont.99f5a7c1.woff

85 ms

otBannerSdk.js

otBannerSdk.js

24 ms

Accessibility Review

maybellinenewyork.ca accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

maybellinenewyork.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

maybellinenewyork.ca SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    FR

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maybellinenewyork.ca can be misinterpreted by Google and other search engines. Our service has detected that French is used on the page, and it does not match the claimed English language. Our system also found out that Maybellinenewyork.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

maybellinenewyork.ca

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: