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mcallistermarketing.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

mcallistermarketing.com

Results-Driven Marketing Company | Branding | Websites | Design

Page Load Speed

9.4 sec in total

First Response

2.2 sec

Resources Loaded

6.4 sec

Page Rendered

752 ms

mcallistermarketing.com screenshot

About Website

Welcome to mcallistermarketing.com homepage info - get ready to check Mcallister Marketing best content right away, or after learning these important things about mcallistermarketing.com

Hire McAllister Marketing, a full-service marketing company, that has the expertise to help you grow your business.

Visit mcallistermarketing.com

Key Findings

We analyzed Mcallistermarketing.com page load time and found that the first response time was 2.2 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

mcallistermarketing.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value25.7 s

0/100

25%

SI (Speed Index)

Value23.1 s

0/100

10%

TBT (Total Blocking Time)

Value1,860 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.8 s

0/100

10%

Network Requests Diagram

mcallistermarketing.com

2213 ms

easy-modal-site.css

243 ms

styles.css

244 ms

css

44 ms

style.css

402 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 72% of them (83 requests) were addressed to the original Mcallistermarketing.com, 22% (25 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Mcallistermarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (39%)

Content Size

3.8 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mcallistermarketing.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 159.4 kB

  • Original 184.3 kB
  • After minification 179.0 kB
  • After compression 25.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 3.6 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mcallister Marketing images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 799.6 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 342.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 799.6 kB or 70% of the original size.

CSS Optimization

-83%

Potential reduce by 507.0 kB

  • Original 613.5 kB
  • After minification 565.8 kB
  • After compression 106.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mcallistermarketing.com needs all CSS files to be minified and compressed as it can save up to 507.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (67%)

Requests Now

83

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mcallister Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mcallistermarketing.com

mcallistermarketing.com

2213 ms

easy-modal-site.css

easy-modal-site.css

243 ms

styles.css

styles.css

244 ms

css

css

44 ms

style.css

style.css

402 ms

page-builder.css

page-builder.css

483 ms

settings.css

settings.css

322 ms

wpsr.min.css

wpsr.min.css

316 ms

all.css

all.css

49 ms

style-core.css

style-core.css

489 ms

style.css

style.css

406 ms

gdlr-style-custom.css

gdlr-style-custom.css

408 ms

owl.carousel.css

owl.carousel.css

411 ms

owl.theme.css

owl.theme.css

496 ms

owl.transitions.css

owl.transitions.css

494 ms

styles.css

styles.css

495 ms

jquery.min.js

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564 ms

jquery-migrate.min.js

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564 ms

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647 ms

jquery.themepunch.revolution.min.js

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663 ms

lightboxgroup.js

lightboxgroup.js

1803 ms

no-loop.js

no-loop.js

580 ms

owl.carousel.js

owl.carousel.js

666 ms

script.js

script.js

665 ms

css

css

41 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

727 ms

jquery.themepunch.revolution.min.js

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731 ms

formreset.min.css

formreset.min.css

499 ms

formsmain.min.css

formsmain.min.css

580 ms

readyclass.min.css

readyclass.min.css

503 ms

browsers.min.css

browsers.min.css

588 ms

core.min.js

core.min.js

584 ms

jquery.transit.min.js

jquery.transit.min.js

586 ms

easy-modal-site.js

easy-modal-site.js

587 ms

index.js

index.js

663 ms

index.js

index.js

666 ms

script.js

script.js

752 ms

page-builder.js

page-builder.js

668 ms

effect.min.js

effect.min.js

669 ms

script-core.js

script-core.js

751 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

744 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

743 ms

wp-polyfill.min.js

wp-polyfill.min.js

672 ms

dom-ready.min.js

dom-ready.min.js

746 ms

hooks.min.js

hooks.min.js

665 ms

i18n.min.js

i18n.min.js

660 ms

a11y.min.js

a11y.min.js

659 ms

jquery.json.min.js

jquery.json.min.js

659 ms

gravityforms.min.js

gravityforms.min.js

666 ms

utils.min.js

utils.min.js

659 ms

vendor-theme.min.js

vendor-theme.min.js

658 ms

scripts-theme.min.js

scripts-theme.min.js

647 ms

wp-socializer.min.js

wp-socializer.min.js

649 ms

gtm.js

gtm.js

469 ms

mcallister-marketing-logo.jpg

mcallister-marketing-logo.jpg

387 ms

dummy.png

dummy.png

387 ms

ResearchStrategy.png

ResearchStrategy.png

387 ms

Branding.png

Branding.png

386 ms

CreativeDesign.png

CreativeDesign.png

386 ms

Offline.png

Offline.png

524 ms

Online.png

Online.png

523 ms

WebDesignDev.png

WebDesignDev.png

523 ms

Content-Marketing-700x500.jpeg

Content-Marketing-700x500.jpeg

625 ms

Local-SEO-700x500.jpeg

Local-SEO-700x500.jpeg

577 ms

brand-identity-700x500.jpeg

brand-identity-700x500.jpeg

700 ms

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415 ms

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504 ms

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504 ms

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506 ms

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506 ms

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506 ms

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701 ms

clearway_thumbnail.jpg

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853 ms

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900 ms

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665 ms

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Thumb_P2B-opt-1.jpg

741 ms

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815 ms

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748 ms

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868 ms

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824 ms

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830 ms

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fontawesome-webfont.woff

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758 ms

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730 ms

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144 ms

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131 ms

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87 ms

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91 ms

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91 ms

Accessibility Review

mcallistermarketing.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

mcallistermarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

mcallistermarketing.com SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mcallistermarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mcallistermarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mcallistermarketing.com

Open Graph data is detected on the main page of Mcallister Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: