Tools & Wizards About Us
mccann.al screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

mccann.al

McCann Tirana | International advertising agency in Albania

Page Load Speed

4.6 sec in total

First Response

260 ms

Resources Loaded

3.5 sec

Page Rendered

822 ms

mccann.al screenshot

About Website

Click here to check amazing Mc Cann content. Otherwise, check out these important facts you probably never knew about mccann.al

McCann Tirana is an advertising agency, leader in communication and marketing that stands behind local, regional and international brands.

Visit mccann.al

Key Findings

We analyzed Mccann.al page load time and found that the first response time was 260 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

mccann.al performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

29/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

mccann.al

260 ms

969 ms

wp-emoji-release.min.js

223 ms

style.min.css

255 ms

style.css

252 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 95% of them (69 requests) were addressed to the original Mccann.al, 3% (2 requests) were made to Cdn.cookielaw.org and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Mccann.al.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (22%)

Content Size

13.8 MB

After Optimization

10.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mccann.al main page is 13.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 13.3 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 53.7 kB

  • Original 65.8 kB
  • After minification 61.9 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.7 kB or 82% of the original size.

Image Optimization

-22%

Potential reduce by 2.9 MB

  • Original 13.3 MB
  • After minification 10.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mc Cann needs image optimization as it can save up to 2.9 MB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 720 B

  • Original 279.1 kB
  • After minification 279.1 kB
  • After compression 278.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.6 kB

  • Original 87.8 kB
  • After minification 87.8 kB
  • After compression 86.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mccann.al has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (66%)

Requests Now

64

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mc Cann. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mccann.al

mccann.al

260 ms

969 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

223 ms

style.min.css

style.min.css

255 ms

style.css

style.css

252 ms

elementor-icons.min.css

elementor-icons.min.css

257 ms

animations.min.css

animations.min.css

253 ms

frontend-legacy.min.css

frontend-legacy.min.css

253 ms

frontend.min.css

frontend.min.css

313 ms

post-9.css

post-9.css

339 ms

frontend.min.css

frontend.min.css

374 ms

global.css

global.css

288 ms

post-2.css

post-2.css

287 ms

post-7.css

post-7.css

291 ms

post-11.css

post-11.css

348 ms

app.css

app.css

381 ms

fontawesome.min.css

fontawesome.min.css

381 ms

brands.min.css

brands.min.css

380 ms

9e5352f0-9505-4d06-b77c-d813d85782e7.js

9e5352f0-9505-4d06-b77c-d813d85782e7.js

323 ms

solid.min.css

solid.min.css

311 ms

slick.css

slick.css

397 ms

slick-theme.css

slick-theme.css

398 ms

home_page.css

home_page.css

398 ms

wp-embed.min.js

wp-embed.min.js

397 ms

jquery.min.js

jquery.min.js

470 ms

jquery-migrate.min.js

jquery-migrate.min.js

404 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

442 ms

slick.min.js

slick.min.js

470 ms

home_page.js

home_page.js

466 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

468 ms

webpack.runtime.min.js

webpack.runtime.min.js

481 ms

frontend-modules.min.js

frontend-modules.min.js

532 ms

jquery.sticky.min.js

jquery.sticky.min.js

557 ms

frontend.min.js

frontend.min.js

558 ms

waypoints.min.js

waypoints.min.js

556 ms

core.min.js

core.min.js

558 ms

swiper.min.js

swiper.min.js

645 ms

share-link.min.js

share-link.min.js

618 ms

dialog.min.js

dialog.min.js

644 ms

frontend.min.js

frontend.min.js

640 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

613 ms

preloaded-modules.min.js

preloaded-modules.min.js

531 ms

gtm.js

gtm.js

90 ms

jquery.min.js

jquery.min.js

87 ms

optanon.css

optanon.css

19 ms

cropped-145x39px-1.png

cropped-145x39px-1.png

365 ms

Cover.jpg

Cover.jpg

631 ms

WebCover.png

WebCover.png

874 ms

Main-Cover.png

Main-Cover.png

1121 ms

Cover-resized-2-scaled.jpg

Cover-resized-2-scaled.jpg

532 ms

Cover.png

Cover.png

553 ms

Cover-2-1.png

Cover-2-1.png

961 ms

Cover-1790x841-px_2100-e1648569388915.png

Cover-1790x841-px_2100-e1648569388915.png

1026 ms

Coca-Cola-More-Albanian-than-you-think_cover.png

Coca-Cola-More-Albanian-than-you-think_cover.png

804 ms

McCann-TruthWellTold-pku4m2ap6lkqdegcprgzfltca8dz89kwnipin64w82.png

McCann-TruthWellTold-pku4m2ap6lkqdegcprgzfltca8dz89kwnipin64w82.png

719 ms

Cover-550x450.png

Cover-550x450.png

806 ms

1-550x450.jpg

1-550x450.jpg

891 ms

Main-Cover-550x450.png

Main-Cover-550x450.png

892 ms

WebCover-550x450.png

WebCover-550x450.png

964 ms

Cover-resized-2-550x450.jpg

Cover-resized-2-550x450.jpg

926 ms

Cover-550x450.png

Cover-550x450.png

925 ms

McCann_Black-small.png

McCann_Black-small.png

989 ms

homeHalftoneLeft.png

homeHalftoneLeft.png

990 ms

FuturaPT-Book.woff

FuturaPT-Book.woff

1007 ms

FuturaPT-Medium.woff

FuturaPT-Medium.woff

970 ms

FuturaPT-Light.woff

FuturaPT-Light.woff

991 ms

FuturaPT-Bold.woff

FuturaPT-Bold.woff

1009 ms

FuturaPT-Heavy.woff

FuturaPT-Heavy.woff

1004 ms

fa-solid-900.woff

fa-solid-900.woff

1034 ms

fa-brands-400.woff

fa-brands-400.woff

1039 ms

homeHalftoneRight.png

homeHalftoneRight.png

1011 ms

picturefill.min.js

picturefill.min.js

807 ms

ajax-loader.gif

ajax-loader.gif

802 ms

Accessibility Review

mccann.al accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

mccann.al best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mccann.al SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mccann.al can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mccann.al main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mccann.al

Open Graph data is detected on the main page of Mc Cann. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: