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mckieassociates.com screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    80% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

mckieassociates.com

internet advertising Northampton | web design & seo Northants

Page Load Speed

2.3 sec in total

First Response

222 ms

Resources Loaded

1.8 sec

Page Rendered

309 ms

mckieassociates.com screenshot

About Website

Welcome to mckieassociates.com homepage info - get ready to check Mckieassociates best content right away, or after learning these important things about mckieassociates.com

Internet advertising and web design Northampton - Northamptonshire web designers and online marketeers using social media and SEO to market Northants and UK websites

Visit mckieassociates.com

Key Findings

We analyzed Mckieassociates.com page load time and found that the first response time was 222 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

mckieassociates.com performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

38/100

25%

SI (Speed Index)

Value3.4 s

90/100

10%

TBT (Total Blocking Time)

Value110 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.246

50/100

15%

TTI (Time to Interactive)

Value4.4 s

83/100

10%

Network Requests Diagram

mckieassociates.com

222 ms

mckieassociates.com

359 ms

bootstrap.min.css

169 ms

ie10-viewport-bug-workaround.css

248 ms

responsiveslides.css

250 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 81% of them (29 requests) were addressed to the original Mckieassociates.com, 6% (2 requests) were made to Ajax.googleapis.com and 6% (2 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (745 ms) belongs to the original domain Mckieassociates.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 205.8 kB (16%)

Content Size

1.3 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mckieassociates.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 65.7 kB

  • Original 82.7 kB
  • After minification 79.6 kB
  • After compression 17.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.7 kB or 79% of the original size.

Image Optimization

-8%

Potential reduce by 82.4 kB

  • Original 1.0 MB
  • After minification 963.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mckieassociates images are well optimized though.

JavaScript Optimization

-43%

Potential reduce by 56.9 kB

  • Original 133.2 kB
  • After minification 133.2 kB
  • After compression 76.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 56.9 kB or 43% of the original size.

CSS Optimization

-3%

Potential reduce by 754 B

  • Original 22.1 kB
  • After minification 22.1 kB
  • After compression 21.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mckieassociates.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (45%)

Requests Now

33

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mckieassociates. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mckieassociates.com

mckieassociates.com

222 ms

mckieassociates.com

mckieassociates.com

359 ms

bootstrap.min.css

bootstrap.min.css

169 ms

ie10-viewport-bug-workaround.css

ie10-viewport-bug-workaround.css

248 ms

responsiveslides.css

responsiveslides.css

250 ms

jumbotron-2a.css

jumbotron-2a.css

249 ms

mckie-1a.css

mckie-1a.css

251 ms

btn-2.css

btn-2.css

249 ms

bg4seo.css

bg4seo.css

251 ms

i-con.css

i-con.css

333 ms

ie-emulation-modes-warning.js

ie-emulation-modes-warning.js

334 ms

jquery.min.js

jquery.min.js

11 ms

jquery.min.js

jquery.min.js

21 ms

responsiveslides.min.js

responsiveslides.min.js

355 ms

pinit.js

pinit.js

17 ms

bootstrap.min.js

bootstrap.min.js

385 ms

ie10-viewport-bug-workaround.js

ie10-viewport-bug-workaround.js

386 ms

56bzc9bxms

56bzc9bxms

100 ms

website_design.png

website_design.png

247 ms

seo_marketing.png

seo_marketing.png

248 ms

facebook-page_mckie.png

facebook-page_mckie.png

83 ms

facebook-page_mckie-associates.png

facebook-page_mckie-associates.png

85 ms

mckie-associates-pinterest-link.png

mckie-associates-pinterest-link.png

86 ms

mckie-associates-pinterest.png

mckie-associates-pinterest.png

84 ms

mckie-associates-instagram-page.png

mckie-associates-instagram-page.png

165 ms

instagram_mckie-associates.png

instagram_mckie-associates.png

166 ms

web_design_logo.png

web_design_logo.png

250 ms

start-using-seo.png

start-using-seo.png

334 ms

balti-restaurant_website.jpg

balti-restaurant_website.jpg

412 ms

facebook-advertising.jpg

facebook-advertising.jpg

745 ms

symbols.png

symbols.png

329 ms

testimony_to_web_services.jpg

testimony_to_web_services.jpg

411 ms

effective-web-design.jpg

effective-web-design.jpg

389 ms

pinit_main.js

pinit_main.js

8 ms

clarity.js

clarity.js

22 ms

c.gif

c.gif

7 ms

Accessibility Review

mckieassociates.com accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

mckieassociates.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

mckieassociates.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mckieassociates.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mckieassociates.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mckieassociates.com

Open Graph description is not detected on the main page of Mckieassociates. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: