Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 47

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 87

    SEO

    Google-friendlier than
    65% of websites

medfordfloral.com

Medford Florist And Gift Shop:: Local flower shop in Medford, NJ

Page Load Speed

2.6 sec in total

First Response

136 ms

Resources Loaded

2.2 sec

Page Rendered

271 ms

medfordfloral.com screenshot

About Website

Visit medfordfloral.com now to see the best up-to-date Medford Floral content and also check out these interesting facts you probably never knew about medfordfloral.com

Experience award-winning cut-floral designs created daily by the professional design-staff at Medford Florist, in the heart of historic old Medford, New Jersey. All orders are hand-delivered and your ...

Visit medfordfloral.com

Key Findings

We analyzed Medfordfloral.com page load time and found that the first response time was 136 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

medfordfloral.com performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

69/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

49/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.749

6/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

medfordfloral.com

136 ms

www.medfordflorist.com

1328 ms

INVOICE.css

162 ms

maincss.css

176 ms

plusone.js

24 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Medfordfloral.com, 57% (17 requests) were made to Medfordflorist.com and 20% (6 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Medfordflorist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.3 kB (9%)

Content Size

635.3 kB

After Optimization

579.0 kB

In fact, the total size of Medfordfloral.com main page is 635.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 419.4 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 19.8 kB

  • Original 25.8 kB
  • After minification 21.7 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.8 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 1.1 kB

  • Original 419.4 kB
  • After minification 418.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Medford Floral images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 373 B

  • Original 148.2 kB
  • After minification 148.2 kB
  • After compression 147.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-84%

Potential reduce by 35.0 kB

  • Original 41.9 kB
  • After minification 32.3 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Medfordfloral.com needs all CSS files to be minified and compressed as it can save up to 35.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (35%)

Requests Now

26

After Optimization

17

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Medford Floral. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

medfordfloral.com accessibility score

47

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

<input type="image"> elements do not have [alt] text

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

medfordfloral.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

medfordfloral.com SEO score

87

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Medfordfloral.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Medfordfloral.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Medford Floral. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: