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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

mediaispower.com

Media Is Power | Empower MediaMarketing | Empower MediaMarketing

Page Load Speed

5.7 sec in total

First Response

37 ms

Resources Loaded

2.9 sec

Page Rendered

2.8 sec

mediaispower.com screenshot

About Website

Click here to check amazing Media Is Power content. Otherwise, check out these important facts you probably never knew about mediaispower.com

A content property dedicated to exploring the constantly evolving media landscape.

Visit mediaispower.com

Key Findings

We analyzed Mediaispower.com page load time and found that the first response time was 37 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

mediaispower.com performance score

0

Network Requests Diagram

mediaispower.com

37 ms

805 ms

styles.min.css

8 ms

header.min.js

20 ms

lazysizes.min.js

128 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Mediaispower.com, 69% (36 requests) were made to Empowermm.com and 17% (9 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (805 ms) relates to the external source Empowermm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 821.7 kB (17%)

Content Size

4.8 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mediaispower.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 173.2 kB

  • Original 203.4 kB
  • After minification 190.6 kB
  • After compression 30.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.2 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 113.2 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Media Is Power images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 472.2 kB

  • Original 723.5 kB
  • After minification 723.5 kB
  • After compression 251.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 472.2 kB or 65% of the original size.

CSS Optimization

-85%

Potential reduce by 63.2 kB

  • Original 74.5 kB
  • After minification 74.2 kB
  • After compression 11.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mediaispower.com needs all CSS files to be minified and compressed as it can save up to 63.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (44%)

Requests Now

36

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Is Power. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

mediaispower.com

mediaispower.com

37 ms

805 ms

styles.min.css

styles.min.css

8 ms

header.min.js

header.min.js

20 ms

lazysizes.min.js

lazysizes.min.js

128 ms

ls.unveilhooks.min.js

ls.unveilhooks.min.js

128 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

129 ms

footer.min.js

footer.min.js

134 ms

placeholders.min.js

placeholders.min.js

136 ms

js

js

182 ms

sprite.svg

sprite.svg

34 ms

footer_decoration.png

footer_decoration.png

32 ms

proximanova-regular-webfont.woff

proximanova-regular-webfont.woff

25 ms

proximanova-light-webfont.woff

proximanova-light-webfont.woff

19 ms

proximanova-thin-webfont.woff

proximanova-thin-webfont.woff

474 ms

proximanova-semibold-webfont.woff

proximanova-semibold-webfont.woff

57 ms

proximanova-bold-webfont.woff

proximanova-bold-webfont.woff

58 ms

proximanova-extrabld-webfont.woff

proximanova-extrabld-webfont.woff

474 ms

proximanova-black-webfont.woff

proximanova-black-webfont.woff

57 ms

542307.js

542307.js

504 ms

ga.js

ga.js

397 ms

proximanova-bold-webfont.ttf

proximanova-bold-webfont.ttf

117 ms

google.jpg

google.jpg

183 ms

__utm.gif

__utm.gif

31 ms

tv_ad_spending_slows_should_your_brand_change_the_channel.jpg

tv_ad_spending_slows_should_your_brand_change_the_channel.jpg

26 ms

facebook_simplifies_ads_in_play_for_paid_media_relevance1.jpg

facebook_simplifies_ads_in_play_for_paid_media_relevance1.jpg

32 ms

mobile_and_social_remain_crucial_to_a_winning_super_bowl_experience.jpg

mobile_and_social_remain_crucial_to_a_winning_super_bowl_experience.jpg

27 ms

Screen-Shot-2015-09-18-at-12.00.24-PM-2.png

Screen-Shot-2015-09-18-at-12.00.24-PM-2.png

135 ms

mcs_articleillustration_hero_final.jpeg

mcs_articleillustration_hero_final.jpeg

381 ms

the_future_of_advertising_EDITED.jpg

the_future_of_advertising_EDITED.jpg

38 ms

googles_mobilegeddon_reinforces_importance_of_mobile-friendly_websites1.jpg

googles_mobilegeddon_reinforces_importance_of_mobile-friendly_websites1.jpg

53 ms

six_tactics_for_social_media_success__featured.jpg

six_tactics_for_social_media_success__featured.jpg

87 ms

4_tips_to_help_brands_compete_for_consumers_8-second_attention_span.jpg

4_tips_to_help_brands_compete_for_consumers_8-second_attention_span.jpg

82 ms

programmatic_buying_rapidly_expanding_to_tv_print_content_discovery.jpg

programmatic_buying_rapidly_expanding_to_tv_print_content_discovery.jpg

77 ms

collect

collect

74 ms

proximanova-thin-webfont.ttf

proximanova-thin-webfont.ttf

139 ms

proximanova-extrabld-webfont.ttf

proximanova-extrabld-webfont.ttf

248 ms

proximanova-bold-webfont.svg

proximanova-bold-webfont.svg

249 ms

proximanova-thin-webfont.svg

proximanova-thin-webfont.svg

149 ms

proximanova-extrabld-webfont.svg

proximanova-extrabld-webfont.svg

89 ms

google_reinforces_the_value_of_content_curation.jpg

google_reinforces_the_value_of_content_curation.jpg

13 ms

3_tips_for_brand_safety_in_programmatic_buying.jpg

3_tips_for_brand_safety_in_programmatic_buying.jpg

12 ms

common.js

common.js

34 ms

map.js

map.js

34 ms

util.js

util.js

115 ms

marker.js

marker.js

32 ms

__ptq.gif

__ptq.gif

105 ms

onion.js

onion.js

45 ms

openhand_8_8.cur

openhand_8_8.cur

115 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

73 ms

stats.js

stats.js

68 ms

controls.js

controls.js

58 ms

SEO Factors

mediaispower.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mediaispower.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mediaispower.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mediaispower.com

Open Graph data is detected on the main page of Media Is Power. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: