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Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

mediaperformance.co.uk

Home - Media Performance

Page Load Speed

9.4 sec in total

First Response

1.1 sec

Resources Loaded

8 sec

Page Rendered

279 ms

mediaperformance.co.uk screenshot

About Website

Click here to check amazing Media Performance content. Otherwise, check out these important facts you probably never knew about mediaperformance.co.uk

The UK's leading media agency. We specialise in planning and buying high performance media & advertising campaigns. We are the adaptive media agency.

Visit mediaperformance.co.uk

Key Findings

We analyzed Mediaperformance.co.uk page load time and found that the first response time was 1.1 sec and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

mediaperformance.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value13.2 s

2/100

10%

TBT (Total Blocking Time)

Value110 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.134

80/100

15%

TTI (Time to Interactive)

Value7.1 s

51/100

10%

Network Requests Diagram

www.mediaperformance.co.uk

1128 ms

preloader.gif

177 ms

modules.ttf

76 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 33% of them (1 request) were addressed to the original Mediaperformance.co.uk, 67% (2 requests) were made to Cdn-ilbafel.nitrocdn.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Mediaperformance.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (46%)

Content Size

4.9 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mediaperformance.co.uk main page is 4.9 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 243.4 kB

  • Original 302.7 kB
  • After minification 302.6 kB
  • After compression 59.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 243.4 kB or 80% of the original size.

Image Optimization

-48%

Potential reduce by 1.8 MB

  • Original 3.7 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Media Performance needs image optimization as it can save up to 1.8 MB or 48% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-27%

Potential reduce by 192.5 kB

  • Original 717.1 kB
  • After minification 717.1 kB
  • After compression 524.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 192.5 kB or 27% of the original size.

CSS Optimization

-1%

Potential reduce by 1.9 kB

  • Original 128.8 kB
  • After minification 128.8 kB
  • After compression 126.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mediaperformance.co.uk has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • Images

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Performance. According to our analytics all requests are already optimized.

Network Requests Diagram

www.mediaperformance.co.uk

www.mediaperformance.co.uk

1128 ms

preloader.gif

preloader.gif

177 ms

modules.ttf

modules.ttf

76 ms

Accessibility Review

mediaperformance.co.uk accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mediaperformance.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

mediaperformance.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mediaperformance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mediaperformance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mediaperformance.co.uk

Open Graph data is detected on the main page of Media Performance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: