Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

mediatarget.ru

MediaTarget - контекст с картинкой-визиткой от 1 руб за переход

Page Load Speed

3.9 sec in total

First Response

498 ms

Resources Loaded

2.4 sec

Page Rendered

1 sec

mediatarget.ru screenshot

About Website

Visit mediatarget.ru now to see the best up-to-date Media Target content for Russia and also check out these interesting facts you probably never knew about mediatarget.ru

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Key Findings

We analyzed Mediatarget.ru page load time and found that the first response time was 498 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

mediatarget.ru performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

51/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.0 s

99/100

10%

Network Requests Diagram

mediatarget.ru

498 ms

www.mediatarget.ru

751 ms

style.css

666 ms

bg_1.gif

141 ms

bg_3.gif

137 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 91% of them (20 requests) were addressed to the original Mediatarget.ru, 9% (2 requests) were made to Counter.yadro.ru. The less responsive or slowest element that took the longest time to load (751 ms) belongs to the original domain Mediatarget.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 35.6 kB (64%)

Content Size

55.8 kB

After Optimization

20.2 kB

In fact, the total size of Mediatarget.ru main page is 55.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. CSS take 30.6 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 8.8 kB

  • Original 12.3 kB
  • After minification 10.4 kB
  • After compression 3.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.8 kB or 72% of the original size.

Image Optimization

-8%

Potential reduce by 1.1 kB

  • Original 12.9 kB
  • After minification 11.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Media Target images are well optimized though.

CSS Optimization

-84%

Potential reduce by 25.7 kB

  • Original 30.6 kB
  • After minification 25.5 kB
  • After compression 4.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mediatarget.ru needs all CSS files to be minified and compressed as it can save up to 25.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (32%)

Requests Now

19

After Optimization

13

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Target. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

mediatarget.ru accessibility score

78

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

mediatarget.ru best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

mediatarget.ru SEO score

69

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1251

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mediatarget.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mediatarget.ru main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Media Target. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: