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merceradvisors.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

merceradvisors.com

Named #1 advisory firm by Barron’s with wealth planning solutions | Mercer Advisors

Page Load Speed

3 sec in total

First Response

116 ms

Resources Loaded

2.1 sec

Page Rendered

766 ms

merceradvisors.com screenshot

About Website

Welcome to merceradvisors.com homepage info - get ready to check Mercer Advisors best content for United States right away, or after learning these important things about merceradvisors.com

Mercer Advisors has been named Top RIA in the 2024 Barron’s Top 100 RIAs ranking. Learn more about our family office and wealth planning solutions.

Visit merceradvisors.com

Key Findings

We analyzed Merceradvisors.com page load time and found that the first response time was 116 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

merceradvisors.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value11,900 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value33.7 s

0/100

10%

Network Requests Diagram

merceradvisors.com

116 ms

www.merceradvisors.com

118 ms

www.merceradvisors.com

271 ms

qsd2gqa.css

93 ms

elementor-icons.min.css

53 ms

Our browser made a total of 118 requests to load all elements on the main page. We found that 77% of them (91 requests) were addressed to the original Merceradvisors.com, 6% (7 requests) were made to Merceradvisors.tfaforms.net and 4% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Merceradvisors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 259.9 kB (4%)

Content Size

6.3 MB

After Optimization

6.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merceradvisors.com main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 179.7 kB

  • Original 224.5 kB
  • After minification 213.7 kB
  • After compression 44.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 179.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 40.5 kB

  • Original 5.4 MB
  • After minification 5.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mercer Advisors images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 645.9 kB
  • After minification 645.9 kB
  • After compression 644.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-38%

Potential reduce by 38.0 kB

  • Original 99.1 kB
  • After minification 75.6 kB
  • After compression 61.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merceradvisors.com needs all CSS files to be minified and compressed as it can save up to 38.0 kB or 38% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (53%)

Requests Now

112

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 112 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mercer Advisors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merceradvisors.com

merceradvisors.com

116 ms

www.merceradvisors.com

www.merceradvisors.com

118 ms

www.merceradvisors.com

www.merceradvisors.com

271 ms

qsd2gqa.css

qsd2gqa.css

93 ms

elementor-icons.min.css

elementor-icons.min.css

53 ms

custom-frontend-lite.min.css

custom-frontend-lite.min.css

70 ms

swiper.min.css

swiper.min.css

68 ms

post-7103.css

post-7103.css

64 ms

custom-pro-frontend-lite.min.css

custom-pro-frontend-lite.min.css

53 ms

post-9228.css

post-9228.css

68 ms

post-11138.css

post-11138.css

85 ms

post-10084.css

post-10084.css

84 ms

custom-bootstrap.css

custom-bootstrap.css

85 ms

legacy.css

legacy.css

97 ms

styles.css

styles.css

104 ms

css

css

86 ms

fontawesome.min.css

fontawesome.min.css

98 ms

solid.min.css

solid.min.css

110 ms

regular.min.css

regular.min.css

110 ms

brands.min.css

brands.min.css

103 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

114 ms

jquery-migrate-3.4.1.min.js

jquery-migrate-3.4.1.min.js

113 ms

myloadmore.js

myloadmore.js

116 ms

css2

css2

111 ms

launch-bf4a92a3d537.min.js

launch-bf4a92a3d537.min.js

96 ms

fa-raspberry-gray-theme.min.css

fa-raspberry-gray-theme.min.css

121 ms

FA__DOMContentLoadedEventDispatcher.js

FA__DOMContentLoadedEventDispatcher.js

81 ms

enterprise.js

enterprise.js

108 ms

wforms-layout.css

wforms-layout.css

86 ms

wforms.js

wforms.js

90 ms

localization-en_US.js

localization-en_US.js

86 ms

open-telemetry.e3e59835d0ec08f714f1.js

open-telemetry.e3e59835d0ec08f714f1.js

92 ms

copy-and-paste

copy-and-paste

322 ms

enterprise.js

enterprise.js

68 ms

drawer.css

drawer.css

76 ms

widget.js

widget.js

309 ms

drawer.js

drawer.js

70 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

64 ms

custom-pro-widget-nav-menu.min.css

custom-pro-widget-nav-menu.min.css

78 ms

animations.min.css

animations.min.css

80 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

107 ms

scripts.js

scripts.js

108 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

109 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

107 ms

webpack.runtime.min.js

webpack.runtime.min.js

106 ms

frontend-modules.min.js

frontend-modules.min.js

109 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

110 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

109 ms

wp-polyfill.min.js

wp-polyfill.min.js

112 ms

hooks.min.js

hooks.min.js

110 ms

i18n.min.js

i18n.min.js

187 ms

frontend.min.js

frontend.min.js

110 ms

TweenMax.min.js

TweenMax.min.js

66 ms

TimelineMax.min.js

TimelineMax.min.js

77 ms

waypoints.min.js

waypoints.min.js

181 ms

core.min.js

core.min.js

184 ms

frontend.min.js

frontend.min.js

187 ms

elements-handlers.min.js

elements-handlers.min.js

175 ms

bundle.js

bundle.js

174 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

172 ms

p.css

p.css

39 ms

css

css

19 ms

MER_Web-Menu_01-family-office.png

MER_Web-Menu_01-family-office.png

377 ms

MER_Web-Menu_02-unified-team.png

MER_Web-Menu_02-unified-team.png

376 ms

MER_Web-Menu_03-hand-picked-advisor.png

MER_Web-Menu_03-hand-picked-advisor.png

376 ms

MER_Web-Menu_04-portfolio.png

MER_Web-Menu_04-portfolio.png

374 ms

MER_Web-Menu_05-national-fiduciary.png

MER_Web-Menu_05-national-fiduciary.png

377 ms

MER_Web-Menu_06-advisors.png

MER_Web-Menu_06-advisors.png

374 ms

MER_Web-Menu_07-locations.png

MER_Web-Menu_07-locations.png

571 ms

MER_Web-Menu_08-service-tiers.png

MER_Web-Menu_08-service-tiers.png

570 ms

estate-planning-for-special-needs-children-header-052024-1024x615.webp

estate-planning-for-special-needs-children-header-052024-1024x615.webp

379 ms

MER_Web-Family-Office1-TEAM_2x-1.png

MER_Web-Family-Office1-TEAM_2x-1.png

563 ms

MER_Web-Family-Office2-ADVISOR_2x-1.png

MER_Web-Family-Office2-ADVISOR_2x-1.png

571 ms

MER_Web-Family-Office3-PORTFOLIO_2x-1.png

MER_Web-Family-Office3-PORTFOLIO_2x-1.png

564 ms

MER_Web-Family-Office4-FIDUCIARY_2x-1.png

MER_Web-Family-Office4-FIDUCIARY_2x-1.png

603 ms

line-pink-financial-planning.svg

line-pink-financial-planning.svg

573 ms

line-pink-investment-mgmt.svg

line-pink-investment-mgmt.svg

581 ms

line-pink-tax-planning.svg

line-pink-tax-planning.svg

578 ms

line-pink-estate-planning.svg

line-pink-estate-planning.svg

579 ms

line-pink-insurance-solutions.svg

line-pink-insurance-solutions.svg

575 ms

line-pink-trustee-services.svg

line-pink-trustee-services.svg

585 ms

MER_Web-Homepage-Specialty-1-Retirement_2x-1.jpg

MER_Web-Homepage-Specialty-1-Retirement_2x-1.jpg

781 ms

MER_Web-Homepage-Specialty-2-Family_2x-1.jpg

MER_Web-Homepage-Specialty-2-Family_2x-1.jpg

792 ms

MER_Web-Homepage-Specialty-3-Women_2x-1.jpg

MER_Web-Homepage-Specialty-3-Women_2x-1.jpg

779 ms

MER_Web-Homepage-Specialty-4-Professions_2x-1.jpg

MER_Web-Homepage-Specialty-4-Professions_2x-1.jpg

785 ms

MER_Web-Homepage-Specialty-5-Work_2x-1.jpg

MER_Web-Homepage-Specialty-5-Work_2x-1.jpg

805 ms

MER_Web-Homepage-Specialty-6-Unique_2x-1.jpg

MER_Web-Homepage-Specialty-6-Unique_2x-1.jpg

833 ms

BHolmes_20231207.jpg

BHolmes_20231207.jpg

951 ms

TBuder_20230306.jpg

TBuder_20230306.jpg

953 ms

CAnderson_20240125.jpg

CAnderson_20240125.jpg

1032 ms

AThompson_20230130.jpg

AThompson_20230130.jpg

1024 ms

fff.png&text=logo+placeholder

fff.png&text=logo+placeholder

112 ms

icon1-caret-down-1.svg

icon1-caret-down-1.svg

344 ms

recaptcha__en.js

recaptcha__en.js

180 ms

font

font

288 ms

font

font

289 ms

font

font

289 ms

JMcCloskey_202314.jpg

JMcCloskey_202314.jpg

980 ms

RCox_20211207.jpg

RCox_20211207.jpg

970 ms

JTaylor_20210601.jpg

JTaylor_20210601.jpg

1089 ms

GAlger_20140814.jpg

GAlger_20140814.jpg

1089 ms

MAsh_20240125.jpg

MAsh_20240125.jpg

1279 ms

JFure_20220803.jpg

JFure_20220803.jpg

1165 ms

placeholder.webp

placeholder.webp

981 ms

font

font

209 ms

font

font

208 ms

wforms-jsonly.css

wforms-jsonly.css

166 ms

MER_Web-Awards-BARRONS.svg

MER_Web-Awards-BARRONS.svg

708 ms

MER_Web-Awards-CEOWORLD.svg

MER_Web-Awards-CEOWORLD.svg

713 ms

MER_Web-Awards-WEALTH-MGMT-INDUSTRY.svg

MER_Web-Awards-WEALTH-MGMT-INDUSTRY.svg

723 ms

MER_Web-Awards-FORBES.svg

MER_Web-Awards-FORBES.svg

725 ms

Americas-Top-RIAs-Financial-Advisor-2022.png

Americas-Top-RIAs-Financial-Advisor-2022.png

938 ms

Mer_Web-Lets-Talk-Module_05a_2x.png

Mer_Web-Lets-Talk-Module_05a_2x.png

942 ms

iStock-opt-1024x683.jpg

iStock-opt-1024x683.jpg

997 ms

caret-up-simple-loop.gif

caret-up-simple-loop.gif

625 ms

icon.svg

icon.svg

638 ms

icon%20(1).svg

icon%20(1).svg

656 ms

privacy-options@2x.png

privacy-options@2x.png

895 ms

Accessibility Review

merceradvisors.com accessibility score

90

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

merceradvisors.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

merceradvisors.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merceradvisors.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merceradvisors.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merceradvisors.com

Open Graph data is detected on the main page of Mercer Advisors. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: