Tools & Wizards About Us
merchandisebranding.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

merchandisebranding.co.uk

Branded Merchandise| Promotional & Corporate Merchandise :: Merchandise Branding

Page Load Speed

4.5 sec in total

First Response

178 ms

Resources Loaded

3.7 sec

Page Rendered

619 ms

merchandisebranding.co.uk screenshot

About Website

Visit merchandisebranding.co.uk now to see the best up-to-date Merchandise Branding content and also check out these interesting facts you probably never knew about merchandisebranding.co.uk

We offer competitively priced, high quality promotional gifts and branded merchandise. Branded Merchandise in your style to promote your business.

Visit merchandisebranding.co.uk

Key Findings

We analyzed Merchandisebranding.co.uk page load time and found that the first response time was 178 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

merchandisebranding.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.328

35/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

merchandisebranding.co.uk

178 ms

www.merchandisebranding.co.uk

1359 ms

bootstrap.min.css

496 ms

responsive.css

251 ms

colours.css

399 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 59% of them (44 requests) were addressed to the original Merchandisebranding.co.uk, 7% (5 requests) were made to D10lpsik1i8c69.cloudfront.net and 5% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Merchandisebranding.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 294.9 kB (34%)

Content Size

875.2 kB

After Optimization

580.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchandisebranding.co.uk main page is 875.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 347.4 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 145.7 kB

  • Original 164.7 kB
  • After minification 100.5 kB
  • After compression 19.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 64.2 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 145.7 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 22.8 kB

  • Original 347.4 kB
  • After minification 324.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchandise Branding images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 9.5 kB

  • Original 222.8 kB
  • After minification 222.6 kB
  • After compression 213.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 117.0 kB

  • Original 140.3 kB
  • After minification 135.0 kB
  • After compression 23.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchandisebranding.co.uk needs all CSS files to be minified and compressed as it can save up to 117.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (33%)

Requests Now

66

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchandise Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merchandisebranding.co.uk

merchandisebranding.co.uk

178 ms

www.merchandisebranding.co.uk

www.merchandisebranding.co.uk

1359 ms

bootstrap.min.css

bootstrap.min.css

496 ms

responsive.css

responsive.css

251 ms

colours.css

colours.css

399 ms

css

css

66 ms

jquery.min.js

jquery.min.js

54 ms

jquery-ui.js

jquery-ui.js

63 ms

bootstrap.min.js

bootstrap.min.js

62 ms

clamp.js

clamp.js

313 ms

autoclamp.js

autoclamp.js

322 ms

gdpr_and_marketing.js

gdpr_and_marketing.js

333 ms

139760043.js

139760043.js

462 ms

js

js

95 ms

js

js

151 ms

lo.js

lo.js

50 ms

all.min.css

all.min.css

67 ms

ga.js

ga.js

165 ms

gtm.js

gtm.js

147 ms

w.js

w.js

145 ms

i8yt4jhffg

i8yt4jhffg

208 ms

237x69h.jpg

237x69h.jpg

570 ms

Promotional_products_banner.webp

Promotional_products_banner.webp

823 ms

Custom_T-shirts.webp

Custom_T-shirts.webp

375 ms

Notebooks.webp

Notebooks.webp

639 ms

Branded_Beanies.webp

Branded_Beanies.webp

375 ms

Customised_Socks.webp

Customised_Socks.webp

1063 ms

Pens_and_pencils.jpg

Pens_and_pencils.jpg

469 ms

Branded_clothing.jpg

Branded_clothing.jpg

468 ms

Lanyards.jpg

Lanyards.jpg

551 ms

Branded_tech.jpg

Branded_tech.jpg

554 ms

Branded_Baseball_cap.jpg

Branded_Baseball_cap.jpg

798 ms

Expo_Essentials.jpg

Expo_Essentials.jpg

894 ms

Drinkware.jpg

Drinkware.jpg

652 ms

Notebooks.jpg

Notebooks.jpg

807 ms

Bags.jpg

Bags.jpg

736 ms

Giveaways.jpg

Giveaways.jpg

820 ms

400x400.png

400x400.png

893 ms

400x400.jpg

400x400.jpg

898 ms

400x400.jpeg

400x400.jpeg

904 ms

400x400.jpg

400x400.jpg

986 ms

400x400.jpg

400x400.jpg

975 ms

400x400.jpg

400x400.jpg

980 ms

400x400.jpg

400x400.jpg

983 ms

400x400.jpg

400x400.jpg

986 ms

400x400.jpg

400x400.jpg

1063 ms

400x400.png

400x400.png

1072 ms

400x400.jpg

400x400.jpg

1074 ms

400x400.jpg

400x400.jpg

1155 ms

Testimonials.png

Testimonials.png

1153 ms

Banners1.png

Banners1.png

1231 ms

Banners2.png

Banners2.png

1146 ms

Banners3.png

Banners3.png

1158 ms

Why_Merchandise_Branding.png

Why_Merchandise_Branding.png

1247 ms

400x180h.jpg

400x180h.jpg

1233 ms

768x346h.jpg

768x346h.jpg

1484 ms

collectedforms.js

collectedforms.js

546 ms

banner.js

banner.js

598 ms

139760043.js

139760043.js

577 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

63 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

70 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

1129 ms

fa-solid-900.woff

fa-solid-900.woff

41 ms

fa-regular-400.woff

fa-regular-400.woff

46 ms

fa-brands-400.woff

fa-brands-400.woff

61 ms

__utm.gif

__utm.gif

33 ms

__utm.gif

__utm.gif

43 ms

clarity.js

clarity.js

33 ms

settings.luckyorange.net

settings.luckyorange.net

19 ms

clickstream.legacy.js

clickstream.legacy.js

96 ms

blink_green.png

blink_green.png

338 ms

logo-light.png

logo-light.png

21 ms

sound-on-white.png

sound-on-white.png

23 ms

c.gif

c.gif

11 ms

Accessibility Review

merchandisebranding.co.uk accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

merchandisebranding.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merchandisebranding.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchandisebranding.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchandisebranding.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchandisebranding.co.uk

Open Graph description is not detected on the main page of Merchandise Branding. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: