Tools & Wizards About Us
merchandisebranding.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

merchandisebranding.co.uk

Branded Merchandise| Promotional & Corporate Merchandise :: Merchandise Branding

Page Load Speed

4 sec in total

First Response

195 ms

Resources Loaded

3.4 sec

Page Rendered

450 ms

merchandisebranding.co.uk screenshot

About Website

Visit merchandisebranding.co.uk now to see the best up-to-date Merchandise Branding content and also check out these interesting facts you probably never knew about merchandisebranding.co.uk

We offer competitively priced, high quality promotional gifts and branded merchandise. Branded Merchandise in your style to promote your business.

Visit merchandisebranding.co.uk

Key Findings

We analyzed Merchandisebranding.co.uk page load time and found that the first response time was 195 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

merchandisebranding.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

7/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value1,360 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value20.9 s

2/100

10%

Network Requests Diagram

merchandisebranding.co.uk

195 ms

www.merchandisebranding.co.uk

1262 ms

bootstrap.min.css

393 ms

responsive.css

238 ms

colours.css

349 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 46% of them (41 requests) were addressed to the original Merchandisebranding.co.uk, 12% (11 requests) were made to Platform.twitter.com and 6% (5 requests) were made to D10lpsik1i8c69.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Merchandisebranding.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 290.4 kB (30%)

Content Size

973.2 kB

After Optimization

682.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchandisebranding.co.uk main page is 973.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 418.5 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 137.4 kB

  • Original 156.6 kB
  • After minification 96.5 kB
  • After compression 19.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 60.1 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.4 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 26.1 kB

  • Original 418.5 kB
  • After minification 392.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchandise Branding images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 9.9 kB

  • Original 257.7 kB
  • After minification 257.5 kB
  • After compression 247.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 117.0 kB

  • Original 140.3 kB
  • After minification 135.0 kB
  • After compression 23.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchandisebranding.co.uk needs all CSS files to be minified and compressed as it can save up to 117.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (43%)

Requests Now

81

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchandise Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merchandisebranding.co.uk

merchandisebranding.co.uk

195 ms

www.merchandisebranding.co.uk

www.merchandisebranding.co.uk

1262 ms

bootstrap.min.css

bootstrap.min.css

393 ms

responsive.css

responsive.css

238 ms

colours.css

colours.css

349 ms

css

css

93 ms

jquery.min.js

jquery.min.js

85 ms

jquery-ui.js

jquery-ui.js

84 ms

bootstrap.min.js

bootstrap.min.js

89 ms

respond.min.js

respond.min.js

47 ms

widgets.js

widgets.js

152 ms

clamp.js

clamp.js

266 ms

autoclamp.js

autoclamp.js

267 ms

gdpr_and_marketing.js

gdpr_and_marketing.js

273 ms

139760043.js

139760043.js

567 ms

js

js

127 ms

js

js

177 ms

lo.js

lo.js

81 ms

all.min.css

all.min.css

102 ms

ga.js

ga.js

264 ms

gtm.js

gtm.js

263 ms

w.js

w.js

263 ms

i8yt4jhffg

i8yt4jhffg

353 ms

237x69h.jpg

237x69h.jpg

367 ms

Promotional_products_banner.webp

Promotional_products_banner.webp

466 ms

Custom_T-shirts.webp

Custom_T-shirts.webp

492 ms

Notebooks.webp

Notebooks.webp

491 ms

Branded_Beanies.webp

Branded_Beanies.webp

476 ms

Customised_Socks.webp

Customised_Socks.webp

475 ms

Pens_and_pencils.jpg

Pens_and_pencils.jpg

426 ms

Branded_clothing.jpg

Branded_clothing.jpg

513 ms

Lanyards.jpg

Lanyards.jpg

547 ms

Branded_tech.jpg

Branded_tech.jpg

563 ms

Branded_Baseball_cap.jpg

Branded_Baseball_cap.jpg

740 ms

Expo_Essentials.jpg

Expo_Essentials.jpg

837 ms

Drinkware.jpg

Drinkware.jpg

561 ms

Notebooks.jpg

Notebooks.jpg

590 ms

Bags.jpg

Bags.jpg

655 ms

Giveaways.jpg

Giveaways.jpg

657 ms

400x400.jpg

400x400.jpg

663 ms

400x400.jpg

400x400.jpg

668 ms

400x400.jpg

400x400.jpg

697 ms

400x400.png

400x400.png

719 ms

400x400.jpg

400x400.jpg

751 ms

400x400.jpg

400x400.jpg

746 ms

Testimonials.png

Testimonials.png

862 ms

Banners1.png

Banners1.png

797 ms

Banners2.png

Banners2.png

826 ms

Banners3.png

Banners3.png

825 ms

Digital_Catalogue.jpg

Digital_Catalogue.jpg

928 ms

Call_us.jpg

Call_us.jpg

883 ms

Request_Catalogue.jpg

Request_Catalogue.jpg

902 ms

Ideas_for_campaign.jpg

Ideas_for_campaign.jpg

915 ms

400x180h.jpg

400x180h.jpg

924 ms

768x346h.jpg

768x346h.jpg

1162 ms

lo.legacy.js

lo.legacy.js

242 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

202 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

192 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

208 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

693 ms

fa-solid-900.woff

fa-solid-900.woff

141 ms

fa-regular-400.woff

fa-regular-400.woff

158 ms

fa-brands-400.woff

fa-brands-400.woff

176 ms

collectedforms.js

collectedforms.js

794 ms

139760043.js

139760043.js

688 ms

banner.js

banner.js

630 ms

__utm.gif

__utm.gif

84 ms

__utm.gif

__utm.gif

113 ms

188537.js

188537.js

136 ms

clarity.js

clarity.js

76 ms

settings

settings

140 ms

lftracker_v1_DzLR5a5ejRZaBoQ2.js

lftracker_v1_DzLR5a5ejRZaBoQ2.js

508 ms

settings.luckyorange.net

settings.luckyorange.net

66 ms

timeline.e108540dddc96e4b707f5cf259a582d7.js

timeline.e108540dddc96e4b707f5cf259a582d7.js

26 ms

07f57f40

07f57f40

39 ms

clickstream.legacy.js

clickstream.legacy.js

66 ms

merchbranding1

merchbranding1

61 ms

polyfills-3b821eda8863adcc4a4b.js

polyfills-3b821eda8863adcc4a4b.js

52 ms

runtime-a697c5a1ae32bd7e4d42.js

runtime-a697c5a1ae32bd7e4d42.js

60 ms

modules.20f98d7498a59035a762.js

modules.20f98d7498a59035a762.js

100 ms

main-fd9ef5eb169057cda26d.js

main-fd9ef5eb169057cda26d.js

84 ms

_app-88bf420a57d49e33be53.js

_app-88bf420a57d49e33be53.js

85 ms

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

101 ms

_buildManifest.js

_buildManifest.js

103 ms

_ssgManifest.js

_ssgManifest.js

106 ms

tr-rc.lfeeder.com

tr-rc.lfeeder.com

41 ms

blink_green.png

blink_green.png

336 ms

logo-light.png

logo-light.png

25 ms

sound-on-white.png

sound-on-white.png

26 ms

c.gif

c.gif

8 ms

Accessibility Review

merchandisebranding.co.uk accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

merchandisebranding.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merchandisebranding.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchandisebranding.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchandisebranding.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchandisebranding.co.uk

Open Graph description is not detected on the main page of Merchandise Branding. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: