Tools & Wizards About Us
merchandising.bg screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    78% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

merchandising.bg

Профи Мърчандайзинг | Фирма за Професионален мърчандазйинг

Page Load Speed

4.5 sec in total

First Response

551 ms

Resources Loaded

2.8 sec

Page Rendered

1.1 sec

merchandising.bg screenshot

About Website

Welcome to merchandising.bg homepage info - get ready to check Merchandising best content right away, or after learning these important things about merchandising.bg

Профи Мърчандайзинг предлага професионален мърчандайзинг във всички търговски обекти. Научете повече за Профи Мърчандайзинг на нашия сайт.

Visit merchandising.bg

Key Findings

We analyzed Merchandising.bg page load time and found that the first response time was 551 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

merchandising.bg performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value2.8 s

84/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.512

15/100

15%

TTI (Time to Interactive)

Value4.1 s

86/100

10%

Network Requests Diagram

merchandising.bg

551 ms

merchandising.bg

683 ms

css

34 ms

KFOmCnqEu92Fr1Mu5mxP.ttf

17 ms

KFOlCnqEu92Fr1MmEU9fABc9.ttf

25 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 72% of them (44 requests) were addressed to the original Merchandising.bg, 26% (16 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Merchandising.bg.

Page Optimization Overview & Recommendations

Page size can be reduced by 359.5 kB (13%)

Content Size

2.9 MB

After Optimization

2.5 MB

  • HTML
  • Images

In fact, the total size of Merchandising.bg main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 250.0 kB

  • Original 292.5 kB
  • After minification 284.0 kB
  • After compression 42.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 250.0 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 109.6 kB

  • Original 2.6 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchandising images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

41

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchandising. According to our analytics all requests are already optimized.

Network Requests Diagram

merchandising.bg

merchandising.bg

551 ms

merchandising.bg

merchandising.bg

683 ms

css

css

34 ms

KFOmCnqEu92Fr1Mu5mxP.ttf

KFOmCnqEu92Fr1Mu5mxP.ttf

17 ms

KFOlCnqEu92Fr1MmEU9fABc9.ttf

KFOlCnqEu92Fr1MmEU9fABc9.ttf

25 ms

KFOlCnqEu92Fr1MmSU5fABc9.ttf

KFOlCnqEu92Fr1MmSU5fABc9.ttf

43 ms

KFOkCnqEu92Fr1MmgVxMIzc.ttf

KFOkCnqEu92Fr1MmgVxMIzc.ttf

36 ms

KFOlCnqEu92Fr1MmWUlfABc9.ttf

KFOlCnqEu92Fr1MmWUlfABc9.ttf

42 ms

KFOlCnqEu92Fr1MmYUtfABc9.ttf

KFOlCnqEu92Fr1MmYUtfABc9.ttf

49 ms

lazyload.min.js

lazyload.min.js

114 ms

fa-brands-400.woff

fa-brands-400.woff

291 ms

fa-solid-900.woff

fa-solid-900.woff

669 ms

q5uGsou0JOdh94bfuQlo.ttf

q5uGsou0JOdh94bfuQlo.ttf

5 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw9aX8.ttf

26 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw9aX8.ttf

11 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw9aX8.ttf

11 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw9aX8.ttf

25 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw9aX8.ttf

24 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w9aX8.ttf

25 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w9aX8.ttf

26 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w9aX8.ttf

27 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w9aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w9aX8.ttf

25 ms

profi-merchandising.png

profi-merchandising.png

404 ms

bg.png

bg.png

338 ms

en.png

en.png

337 ms

nalichnosti@2x-150x150.png

nalichnosti@2x-150x150.png

475 ms

pozicionirane@2x-150x150.png

pozicionirane@2x-150x150.png

475 ms

Promo@2x-150x150.png

Promo@2x-150x150.png

459 ms

komunikaciq@2x-150x150.png

komunikaciq@2x-150x150.png

570 ms

mne-8.jpg

mne-8.jpg

874 ms

mne-7.jpg

mne-7.jpg

684 ms

mne-6.jpg

mne-6.jpg

947 ms

mne-5.jpg

mne-5.jpg

947 ms

mne-4.jpg

mne-4.jpg

1018 ms

mne-2.jpg

mne-2.jpg

1047 ms

mne-1.jpg

mne-1.jpg

799 ms

map-editted.jpg

map-editted.jpg

912 ms

kaufland@2x-2.png

kaufland@2x-2.png

992 ms

bills@2x.png

bills@2x.png

1026 ms

metro@2x.png

metro@2x.png

1066 ms

ff@2x.png

ff@2x.png

1067 ms

loga-2@2x.png

loga-2@2x.png

1112 ms

hit@2x.png

hit@2x.png

1130 ms

lidl@2x-1.png

lidl@2x-1.png

1139 ms

klienti_8.png

klienti_8.png

1159 ms

klienti_7.png

klienti_7.png

1186 ms

klienti_666.png

klienti_666.png

1186 ms

klienti_5.png

klienti_5.png

1230 ms

klienti_4.png

klienti_4.png

1243 ms

klienti_3.png

klienti_3.png

1252 ms

Group-56@2x.png

Group-56@2x.png

1272 ms

klienti_1.png

klienti_1.png

1305 ms

pic-5.png

pic-5.png

1305 ms

photo-4.png

photo-4.png

1466 ms

CA109721-min-1024x657.jpg

CA109721-min-1024x657.jpg

1356 ms

CA100087-min-1024x665.jpg

CA100087-min-1024x665.jpg

1365 ms

CA109768-min-1024x671.jpg

CA109768-min-1024x671.jpg

1158 ms

merchandising-5.jpg

merchandising-5.jpg

1092 ms

merchandising-6.jpg

merchandising-6.jpg

1091 ms

merchandising-7.jpg

merchandising-7.jpg

1069 ms

merchandising-8.jpg

merchandising-8.jpg

1022 ms

Accessibility Review

merchandising.bg accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

merchandising.bg best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merchandising.bg SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    BG

  • Language Claimed

    BG

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchandising.bg can be misinterpreted by Google and other search engines. Our service has detected that Bulgarian is used on the page, and it matches the claimed language. Our system also found out that Merchandising.bg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchandising.bg

Open Graph data is detected on the main page of Merchandising. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: