Tools & Wizards About Us
merchantadvance.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

merchantadvance.com

Small Business Financing Made Simple | Merchant Growth

Page Load Speed

6.2 sec in total

First Response

113 ms

Resources Loaded

5.5 sec

Page Rendered

595 ms

merchantadvance.com screenshot

About Website

Click here to check amazing Merchant Advance content for Canada. Otherwise, check out these important facts you probably never knew about merchantadvance.com

We are Canada’s fastest and most friendly alternative financier. Our innovative approach blends thoughtful customer care, complete transparency, and the latest technology.

Visit merchantadvance.com

Key Findings

We analyzed Merchantadvance.com page load time and found that the first response time was 113 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

merchantadvance.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value23.1 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value2,210 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value29.2 s

0/100

10%

Network Requests Diagram

merchantadvance.com

113 ms

www.merchantadvance.com

122 ms

www.merchantgrowth.com

2599 ms

gtm.js

68 ms

catch-infinite-scroll-public.css

45 ms

Our browser made a total of 215 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Merchantadvance.com, 82% (176 requests) were made to Merchantgrowth.com and 6% (13 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source Merchantgrowth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (31%)

Content Size

5.0 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantadvance.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 148.4 kB

  • Original 177.9 kB
  • After minification 171.2 kB
  • After compression 29.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.4 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 43.5 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant Advance images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 190.7 kB

  • Original 628.1 kB
  • After minification 628.1 kB
  • After compression 437.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 190.7 kB or 30% of the original size.

CSS Optimization

-82%

Potential reduce by 1.2 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 262.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantadvance.com needs all CSS files to be minified and compressed as it can save up to 1.2 MB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 163 (84%)

Requests Now

195

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 195 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant Advance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 105 to 1 for JavaScripts and from 60 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merchantadvance.com

merchantadvance.com

113 ms

www.merchantadvance.com

www.merchantadvance.com

122 ms

www.merchantgrowth.com

www.merchantgrowth.com

2599 ms

gtm.js

gtm.js

68 ms

catch-infinite-scroll-public.css

catch-infinite-scroll-public.css

45 ms

zebra_tooltips.css

zebra_tooltips.css

80 ms

slick.css

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80 ms

slick-theme.css

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81 ms

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81 ms

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82 ms

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111 ms

swiper.min.css

swiper.min.css

93 ms

post-6655.css

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98 ms

frontend.min.css

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155 ms

global.css

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107 ms

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108 ms

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117 ms

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121 ms

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219 ms

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min-shbp.min.css

134 ms

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134 ms

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141 ms

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144 ms

min-sh-cbp.min.css

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164 ms

css

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44 ms

fontawesome.min.css

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163 ms

brands.min.css

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166 ms

jquery.min.js

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191 ms

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176 ms

js

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55 ms

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25 ms

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177 ms

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192 ms

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fusion-scroll-to-anchor.js

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280 ms

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178 ms

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Accessibility Review

merchantadvance.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

merchantadvance.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

merchantadvance.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantadvance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchantadvance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchantadvance.com

Open Graph data is detected on the main page of Merchant Advance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: