Tools & Wizards About Us
merchantadvocate.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

merchantadvocate.com

Merchant Advocate | Exposing Hidden Merchant Fees

Page Load Speed

1.9 sec in total

First Response

230 ms

Resources Loaded

1.5 sec

Page Rendered

243 ms

merchantadvocate.com screenshot

About Website

Visit merchantadvocate.com now to see the best up-to-date Merchant Advocate content for United States and also check out these interesting facts you probably never knew about merchantadvocate.com

Helping merchants reduce credit card processing fees from the unregulated credit card industry without having to switch processors.

Visit merchantadvocate.com

Key Findings

We analyzed Merchantadvocate.com page load time and found that the first response time was 230 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

merchantadvocate.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value8,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.482

17/100

15%

TTI (Time to Interactive)

Value33.0 s

0/100

10%

Network Requests Diagram

merchantadvocate.com

230 ms

merchantadvocate.com

80 ms

player.js

65 ms

1456.js

118 ms

splide.min.js

64 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 56% of them (53 requests) were addressed to the original Merchantadvocate.com, 13% (12 requests) were made to Fonts.gstatic.com and 6% (6 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (809 ms) belongs to the original domain Merchantadvocate.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 210.6 kB (14%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantadvocate.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 786.7 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 49.8 kB

  • Original 64.4 kB
  • After minification 59.5 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.8 kB or 77% of the original size.

Image Optimization

-16%

Potential reduce by 126.5 kB

  • Original 786.7 kB
  • After minification 660.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Merchant Advocate needs image optimization as it can save up to 126.5 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-6%

Potential reduce by 34.3 kB

  • Original 580.5 kB
  • After minification 580.2 kB
  • After compression 546.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 59.9 kB
  • After minification 59.9 kB
  • After compression 59.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantadvocate.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (62%)

Requests Now

78

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant Advocate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merchantadvocate.com

merchantadvocate.com

230 ms

merchantadvocate.com

merchantadvocate.com

80 ms

player.js

player.js

65 ms

1456.js

1456.js

118 ms

splide.min.js

splide.min.js

64 ms

splide.min.css

splide.min.css

78 ms

attributer.js

attributer.js

49 ms

jellyfish-counter.css

jellyfish-counter.css

46 ms

style.min.css

style.min.css

128 ms

ctf-styles.min.css

ctf-styles.min.css

117 ms

manifold-google-maps-public.css

manifold-google-maps-public.css

119 ms

slick.css

slick.css

119 ms

wpls-public.css

wpls-public.css

126 ms

bootstrap.min.css

bootstrap.min.css

119 ms

jquery.bxslider.css

jquery.bxslider.css

130 ms

jquery.cslider.css

jquery.cslider.css

133 ms

animate.css

animate.css

155 ms

pluton.css

pluton.css

158 ms

css

css

67 ms

style.css

style.css

163 ms

jquery.min.js

jquery.min.js

154 ms

jquery-migrate.min.js

jquery-migrate.min.js

156 ms

manifold-google-maps-public.js

manifold-google-maps-public.js

182 ms

js

js

114 ms

rs6.css

rs6.css

211 ms

rbtools.min.js

rbtools.min.js

223 ms

rs6.min.js

rs6.min.js

299 ms

sourcebuster_js.js

sourcebuster_js.js

217 ms

jquery.mixitup.min.js

jquery.mixitup.min.js

310 ms

bootstrap.min.js

bootstrap.min.js

299 ms

modernizr.custom.js

modernizr.custom.js

310 ms

jquery.bxslider.js

jquery.bxslider.js

309 ms

jquery.cslider.js

jquery.cslider.js

308 ms

jquery.placeholder.min.js

jquery.placeholder.min.js

309 ms

jquery.inview.js

jquery.inview.js

315 ms

jquery.nav.js

jquery.nav.js

342 ms

app.js

app.js

342 ms

twitter-widgets.js

twitter-widgets.js

387 ms

api.js

api.js

60 ms

css

css

17 ms

gtm.js

gtm.js

136 ms

969845254

969845254

285 ms

R1w66rY0mv8

R1w66rY0mv8

128 ms

Z2SgYZckxoY

Z2SgYZckxoY

197 ms

blue-seal-293-61-bbb-90009937.png

blue-seal-293-61-bbb-90009937.png

128 ms

merchant-advocate-logo.png

merchant-advocate-logo.png

154 ms

x-twitter.png

x-twitter.png

212 ms

heromobile.jpg

heromobile.jpg

155 ms

header-1.jpg

header-1.jpg

258 ms

Screenshot-2024-06-27-084904.png

Screenshot-2024-06-27-084904.png

260 ms

Polygon-1.png

Polygon-1.png

223 ms

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5a02ea8039944de62113e3d41f392939.png

257 ms

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1261384d95b35e936755fd4e6843f25c.png

289 ms

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b1f1f9b7df7d363e8881774c8553ebe1-e1723470700630.png

289 ms

digital.jpg

digital.jpg

290 ms

solutions.png

solutions.png

289 ms

analyze-icon.png

analyze-icon.png

308 ms

adjust-icon.png

adjust-icon.png

292 ms

audit-icon.png

audit-icon.png

673 ms

slide3.jpg

slide3.jpg

672 ms

MA1.png

MA1.png

673 ms

72_text_businesses.png

72_text_businesses.png

672 ms

300mil_icon_1_v2_small.png

300mil_icon_1_v2_small.png

672 ms

merchant-advocate-logo-300x137.png

merchant-advocate-logo-300x137.png

672 ms

x-twitter-blue.png

x-twitter-blue.png

809 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

50 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

88 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

151 ms

KFOkCnqEu92Fr1MmgVxIIzc.ttf

KFOkCnqEu92Fr1MmgVxIIzc.ttf

117 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

152 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

152 ms

pluton.woff

pluton.woff

705 ms

merchant.ttf

merchant.ttf

703 ms

KFOkCnqEu92Fr1Mu51xIIzc.ttf

KFOkCnqEu92Fr1Mu51xIIzc.ttf

153 ms

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KFOjCnqEu92Fr1Mu51S7ACc6CsE.ttf

153 ms

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KFOjCnqEu92Fr1Mu51TjASc6CsE.ttf

152 ms

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KFOiCnqEu92Fr1Mu51QrEzAdKg.ttf

153 ms

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KFOjCnqEu92Fr1Mu51TzBic6CsE.ttf

171 ms

KFOjCnqEu92Fr1Mu51TLBCc6CsE.ttf

KFOjCnqEu92Fr1Mu51TLBCc6CsE.ttf

171 ms

www-player.css

www-player.css

39 ms

www-embed-player.js

www-embed-player.js

98 ms

base.js

base.js

184 ms

widgets.js

widgets.js

97 ms

recaptcha__en.js

recaptcha__en.js

478 ms

default

default

478 ms

analytics.js

analytics.js

112 ms

1883292542-17767f6f601fd0b390a083ad07a5edb99fcdb7db33df480a4600248854f77918-d

1883292542-17767f6f601fd0b390a083ad07a5edb99fcdb7db33df480a4600248854f77918-d

534 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

384 ms

collect

collect

172 ms

ad_status.js

ad_status.js

285 ms

embed.js

embed.js

147 ms

js

js

153 ms

zsuYbLQL7cfgkPw96EIg59zP1zcoLT-EKB-9U6ATFis.js

zsuYbLQL7cfgkPw96EIg59zP1zcoLT-EKB-9U6ATFis.js

91 ms

id

id

61 ms

Accessibility Review

merchantadvocate.com accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

merchantadvocate.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

merchantadvocate.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantadvocate.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchantadvocate.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchantadvocate.com

Open Graph data is detected on the main page of Merchant Advocate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: