Tools & Wizards About Us
merchantcapitaldirect.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

merchantcapitaldirect.com

Merchant Cash Advances - Credit Card Processing | Reno, NV, Sacramento CA

Page Load Speed

8.5 sec in total

First Response

582 ms

Resources Loaded

6.9 sec

Page Rendered

1.1 sec

merchantcapitaldirect.com screenshot

About Website

Welcome to merchantcapitaldirect.com homepage info - get ready to check Merchant CA Pitaldirect best content right away, or after learning these important things about merchantcapitaldirect.com

Find the financial resources you need to realize your small businesses dreams. Merchant Capital Direct provides cash advances - call today for information!

Visit merchantcapitaldirect.com

Key Findings

We analyzed Merchantcapitaldirect.com page load time and found that the first response time was 582 ms and then it took 8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

merchantcapitaldirect.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value12.1 s

0/100

25%

SI (Speed Index)

Value13.2 s

2/100

10%

TBT (Total Blocking Time)

Value5,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.089

92/100

15%

TTI (Time to Interactive)

Value17.4 s

4/100

10%

Network Requests Diagram

www.merchantcapitaldirect.com

582 ms

bootstrap.min.css

48 ms

style.css

126 ms

ie8-fixes.css

133 ms

jquery.min.js

174 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 88% of them (63 requests) were addressed to the original Merchantcapitaldirect.com, 8% (6 requests) were made to Maps.googleapis.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (917 ms) relates to the external source Maps.googleapis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 63.4 kB (5%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantcapitaldirect.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 849.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 41.9 kB

  • Original 51.8 kB
  • After minification 49.0 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.9 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 17.2 kB

  • Original 849.7 kB
  • After minification 832.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant CA Pitaldirect images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.3 kB

  • Original 216.6 kB
  • After minification 216.6 kB
  • After compression 215.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 3.0 kB

  • Original 37.1 kB
  • After minification 37.0 kB
  • After compression 34.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantcapitaldirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (64%)

Requests Now

67

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant CA Pitaldirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.merchantcapitaldirect.com

www.merchantcapitaldirect.com

582 ms

bootstrap.min.css

bootstrap.min.css

48 ms

style.css

style.css

126 ms

ie8-fixes.css

ie8-fixes.css

133 ms

jquery.min.js

jquery.min.js

174 ms

bootstrap.min.js

bootstrap.min.js

130 ms

slick.css

slick.css

129 ms

recent-post-style.css

recent-post-style.css

131 ms

style.css

style.css

152 ms

js

js

214 ms

animate.css

animate.css

169 ms

bxslider.css

bxslider.css

153 ms

jquery.min.js

jquery.min.js

254 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

212 ms

wow.min.js

wow.min.js

215 ms

flexslider.css

flexslider.css

219 ms

jquery.flexslider.js

jquery.flexslider.js

219 ms

formreset.min.css

formreset.min.css

213 ms

formsmain.min.css

formsmain.min.css

246 ms

readyclass.min.css

readyclass.min.css

245 ms

browsers.min.css

browsers.min.css

259 ms

navigation.js

navigation.js

256 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

257 ms

comment-reply.min.js

comment-reply.min.js

257 ms

wp-embed.min.js

wp-embed.min.js

259 ms

jquery.min.js

jquery.min.js

272 ms

jquery-migrate.min.js

jquery-migrate.min.js

269 ms

slick.min.js

slick.min.js

265 ms

wppsac-public.js

wppsac-public.js

259 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

269 ms

wp-polyfill.min.js

wp-polyfill.min.js

276 ms

dom-ready.min.js

dom-ready.min.js

283 ms

hooks.min.js

hooks.min.js

281 ms

i18n.min.js

i18n.min.js

282 ms

a11y.min.js

a11y.min.js

282 ms

jquery.json.min.js

jquery.json.min.js

308 ms

gravityforms.min.js

gravityforms.min.js

311 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

290 ms

stylesheet.css

stylesheet.css

215 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

327 ms

textureBackground.png

textureBackground.png

252 ms

logo2-DirectMerchantCapital.png

logo2-DirectMerchantCapital.png

275 ms

arrow-white.png

arrow-white.png

250 ms

slideMoney1.jpg

slideMoney1.jpg

250 ms

slideMoney2.jpg

slideMoney2.jpg

292 ms

slide2Women.jpg

slide2Women.jpg

279 ms

homePicServices.jpg

homePicServices.jpg

257 ms

homePicGetStarted.jpg

homePicGetStarted.jpg

263 ms

homePicFAQs.jpg

homePicFAQs.jpg

268 ms

picContact.jpg

picContact.jpg

275 ms

picClearPay.jpg

picClearPay.jpg

276 ms

Frequently-Asked-Questions-about-Merchant-Cash-Advances.jpg

Frequently-Asked-Questions-about-Merchant-Cash-Advances.jpg

290 ms

Merchant-cash-advance-based-on-future-sales.jpg

Merchant-cash-advance-based-on-future-sales.jpg

288 ms

Which-LLC-Small-Business-Loan-is-best-for-your-company.jpg

Which-LLC-Small-Business-Loan-is-best-for-your-company.jpg

293 ms

A-Merchant-Cash-Advance-is-the-best-alternative-way-to-fund-your-business-now.jpg

A-Merchant-Cash-Advance-is-the-best-alternative-way-to-fund-your-business-now.jpg

283 ms

cellPhoneIconsmall.png

cellPhoneIconsmall.png

263 ms

emailIcon2small.png

emailIcon2small.png

264 ms

latoregular-webfont.woff

latoregular-webfont.woff

230 ms

latoblack-webfont.woff

latoblack-webfont.woff

229 ms

latobold-webfont.woff

latobold-webfont.woff

230 ms

embed

embed

336 ms

js

js

917 ms

arrow-left.png

arrow-left.png

664 ms

ajax-loader.gif

ajax-loader.gif

285 ms

arrow-right.png

arrow-right.png

295 ms

bx_loader.gif

bx_loader.gif

682 ms

gen_204

gen_204

46 ms

init_embed.js

init_embed.js

37 ms

common.js

common.js

171 ms

util.js

util.js

170 ms

map.js

map.js

115 ms

overlay.js

overlay.js

49 ms

Accessibility Review

merchantcapitaldirect.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

merchantcapitaldirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

merchantcapitaldirect.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantcapitaldirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Merchantcapitaldirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchantcapitaldirect.com

Open Graph data is detected on the main page of Merchant CA Pitaldirect. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: