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merchantmcdonald.co.uk screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 50

    SEO

    Google-friendlier than
    19% of websites

merchantmcdonald.co.uk

Accountant - Chartered Certified Accountants Merchant McDonald & Company

Page Load Speed

1.9 sec in total

First Response

252 ms

Resources Loaded

1.5 sec

Page Rendered

123 ms

merchantmcdonald.co.uk screenshot

About Website

Welcome to merchantmcdonald.co.uk homepage info - get ready to check Merchant Mc Donald best content right away, or after learning these important things about merchantmcdonald.co.uk

Chartered Certified Accountants - Merchant McDonald & Company based in Bury, UK. Our Services include Accoutancy, Audits, Taxation, Bookkeeping, Payrolls, VAT Returns, Company Secretarial, and help Ne...

Visit merchantmcdonald.co.uk

Key Findings

We analyzed Merchantmcdonald.co.uk page load time and found that the first response time was 252 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

merchantmcdonald.co.uk performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.2 s

100/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value1.2 s

100/100

10%

Network Requests Diagram

merchantmcdonald.co.uk

252 ms

merchantmcdonald.co.uk

477 ms

swfobject_modified.js

94 ms

mcdonald.css

188 ms

mandmlogo.jpg

266 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that all of those requests were addressed to Merchantmcdonald.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (483 ms) belongs to the original domain Merchantmcdonald.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 46.3 kB (23%)

Content Size

204.4 kB

After Optimization

158.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantmcdonald.co.uk main page is 204.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 152.2 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 18.3 kB

  • Original 25.1 kB
  • After minification 23.6 kB
  • After compression 6.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 73% of the original size.

Image Optimization

-4%

Potential reduce by 5.7 kB

  • Original 152.2 kB
  • After minification 146.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant Mc Donald images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 17.7 kB

  • Original 21.7 kB
  • After minification 13.2 kB
  • After compression 4.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.7 kB or 81% of the original size.

CSS Optimization

-83%

Potential reduce by 4.6 kB

  • Original 5.5 kB
  • After minification 4.3 kB
  • After compression 912 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantmcdonald.co.uk needs all CSS files to be minified and compressed as it can save up to 4.6 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

27

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant Mc Donald. According to our analytics all requests are already optimized.

Network Requests Diagram

merchantmcdonald.co.uk

merchantmcdonald.co.uk

252 ms

merchantmcdonald.co.uk

merchantmcdonald.co.uk

477 ms

swfobject_modified.js

swfobject_modified.js

94 ms

mcdonald.css

mcdonald.css

188 ms

mandmlogo.jpg

mandmlogo.jpg

266 ms

mandm1.gif

mandm1.gif

285 ms

mandm2.gif

mandm2.gif

287 ms

homebut2.jpg

homebut2.jpg

286 ms

servicesbut1.jpg

servicesbut1.jpg

288 ms

emagazinebut1.jpg

emagazinebut1.jpg

283 ms

resourcesbut1.jpg

resourcesbut1.jpg

356 ms

contactbut1.jpg

contactbut1.jpg

378 ms

enquiriesbut1.jpg

enquiriesbut1.jpg

382 ms

legalbut2.jpg

legalbut2.jpg

385 ms

navbase1.jpg

navbase1.jpg

385 ms

iphone5_sidebar.jpg

iphone5_sidebar.jpg

477 ms

logos.gif

logos.gif

446 ms

mandm2.jpg

mandm2.jpg

472 ms

footer1.gif

footer1.gif

480 ms

base.jpg

base.jpg

483 ms

mandm1.jpg

mandm1.jpg

287 ms

sformbg.jpg

sformbg.jpg

340 ms

buttonbg.gif

buttonbg.gif

370 ms

mandm2bg.jpg

mandm2bg.jpg

469 ms

servicesbut2.jpg

servicesbut2.jpg

100 ms

resourcesbut2.jpg

resourcesbut2.jpg

102 ms

contactbut2.jpg

contactbut2.jpg

104 ms

enquiriesbut2.jpg

enquiriesbut2.jpg

104 ms

legalbut1.jpg

legalbut1.jpg

96 ms

Accessibility Review

merchantmcdonald.co.uk accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Best Practices

merchantmcdonald.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merchantmcdonald.co.uk SEO score

50

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantmcdonald.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Merchantmcdonald.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

merchantmcdonald.co.uk

Open Graph description is not detected on the main page of Merchant Mc Donald. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: