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merclondon.es screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

merclondon.es

Classic Fashion, Classic British Menswear | Merc Clothing

Page Load Speed

4.9 sec in total

First Response

335 ms

Resources Loaded

3.7 sec

Page Rendered

828 ms

merclondon.es screenshot

About Website

Welcome to merclondon.es homepage info - get ready to check Merc London best content right away, or after learning these important things about merclondon.es

The official shop of an iconic British brand founded in London in 1967. They pride themselves on their traditional English design and manufacture, high-quality fabrics and attention to detail which al...

Visit merclondon.es

Key Findings

We analyzed Merclondon.es page load time and found that the first response time was 335 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

merclondon.es performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value7.2 s

50/100

10%

Network Requests Diagram

merclondon.es

335 ms

merclondon.es

425 ms

1053 ms

style.min.css

235 ms

build.css

318 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Merclondon.es, 64% (61 requests) were made to Cualeslamejor.com and 31% (30 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Cualeslamejor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 168.2 kB (12%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merclondon.es main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 85.1 kB

  • Original 102.1 kB
  • After minification 91.4 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.1 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 33.9 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merc London images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 23.5 kB

  • Original 118.7 kB
  • After minification 118.6 kB
  • After compression 95.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 23.5 kB or 20% of the original size.

CSS Optimization

-27%

Potential reduce by 25.7 kB

  • Original 95.1 kB
  • After minification 95.1 kB
  • After compression 69.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merclondon.es needs all CSS files to be minified and compressed as it can save up to 25.7 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (56%)

Requests Now

62

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merc London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merclondon.es

merclondon.es

335 ms

merclondon.es

merclondon.es

425 ms

1053 ms

style.min.css

style.min.css

235 ms

build.css

build.css

318 ms

css

css

31 ms

all.min.css

all.min.css

329 ms

build.css

build.css

333 ms

slick.css

slick.css

335 ms

slick-theme.css

slick-theme.css

335 ms

css

css

42 ms

css

css

47 ms

font-awesome.min.css

font-awesome.min.css

363 ms

lightslider.min.css

lightslider.min.css

429 ms

lightgallery.min.css

lightgallery.min.css

452 ms

prettyPhoto.css

prettyPhoto.css

449 ms

np-preloaders.css

np-preloaders.css

453 ms

animate.min.css

animate.min.css

456 ms

style.css

style.css

523 ms

np-responsive.css

np-responsive.css

540 ms

jquery.min.js

jquery.min.js

671 ms

jquery-migrate.min.js

jquery-migrate.min.js

568 ms

imagesloaded.min.js

imagesloaded.min.js

498 ms

masonry.min.js

masonry.min.js

517 ms

frontend.js

frontend.js

563 ms

frontend.js

frontend.js

580 ms

slick.min.js

slick.min.js

706 ms

jquery.marquee.min.js

jquery.marquee.min.js

703 ms

navigation.js

navigation.js

704 ms

jquery.sticky.js

jquery.sticky.js

706 ms

sticky-setting.js

sticky-setting.js

707 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

729 ms

lightslider.min.js

lightslider.min.js

760 ms

lightgallery.min.js

lightgallery.min.js

827 ms

core.min.js

core.min.js

826 ms

tabs.min.js

tabs.min.js

839 ms

theia-sticky-sidebar.js

theia-sticky-sidebar.js

841 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

900 ms

wow.min.js

wow.min.js

902 ms

np-custom-scripts.js

np-custom-scripts.js

903 ms

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314 ms

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cropped-CUAL-ES-LA-MEJOR-TABLA-COMPARATIVA-DE-PRODUCTOS-2.png

332 ms

menu-shadow.png

menu-shadow.png

308 ms

background-1838494_960_720.jpg

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991 ms

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522 ms

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458 ms

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552 ms

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490 ms

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719 ms

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619 ms

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684 ms

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sunglasses-2705642_960_720-540x501.jpg

696 ms

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woman-1274056_960_720-540x501.jpg

732 ms

1138 ms

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815 ms

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828 ms

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942 ms

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945 ms

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948 ms

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910 ms

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1001 ms

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1003 ms

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1001 ms

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Accessibility Review

merclondon.es accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

merclondon.es best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merclondon.es SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merclondon.es can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Spanish language. Our system also found out that Merclondon.es main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merclondon.es

Open Graph description is not detected on the main page of Merc London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: