Tools & Wizards About Us
merkleinc.ch screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

merkleinc.ch

Merkle - Führende Agentur für Customer Experience Management

Page Load Speed

2.9 sec in total

First Response

212 ms

Resources Loaded

2.1 sec

Page Rendered

609 ms

merkleinc.ch screenshot

About Website

Welcome to merkleinc.ch homepage info - get ready to check Merkle Inc best content right away, or after learning these important things about merkleinc.ch

Wir bei Merkle glauben, dass die Zukunft persönlich ist: basiert auf Daten, angetrieben durch Technologie und durchgeführt mit viel Kreativität. Entdecken Sie alle unsere CXM-Dienstleistungen!

Visit merkleinc.ch

Key Findings

We analyzed Merkleinc.ch page load time and found that the first response time was 212 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

merkleinc.ch performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

58/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value2,660 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

merkleinc.ch

212 ms

424 ms

de

384 ms

js

126 ms

gtm.js

66 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Merkleinc.ch, 39% (9 requests) were made to Cdn.cookielaw.org and 30% (7 requests) were made to Merkle.com. The less responsive or slowest element that took the longest time to load (676 ms) relates to the external source Merkle.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 293.6 kB (57%)

Content Size

514.4 kB

After Optimization

220.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merkleinc.ch main page is 514.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 358.5 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 292.2 kB

  • Original 358.5 kB
  • After minification 354.4 kB
  • After compression 66.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 292.2 kB or 82% of the original size.

Image Optimization

-22%

Potential reduce by 1.1 kB

  • Original 5.2 kB
  • After minification 4.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Merkle Inc needs image optimization as it can save up to 1.1 kB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 71 B

  • Original 134.7 kB
  • After minification 134.7 kB
  • After compression 134.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 121 B

  • Original 15.9 kB
  • After minification 15.9 kB
  • After compression 15.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merkleinc.ch has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (53%)

Requests Now

17

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merkle Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

merkleinc.ch

merkleinc.ch

212 ms

424 ms

de

de

384 ms

js

js

126 ms

gtm.js

gtm.js

66 ms

gtm.js

gtm.js

166 ms

critical.css

critical.css

424 ms

js

js

88 ms

js

js

119 ms

main.js

main.js

207 ms

ProximaNova-Regular.ttf

ProximaNova-Regular.ttf

117 ms

ProximaNova-Semibold.ttf

ProximaNova-Semibold.ttf

294 ms

ProximaNova-Bold.ttf

ProximaNova-Bold.ttf

676 ms

otSDKStub.js

otSDKStub.js

58 ms

fc030bb7-89b3-4661-b5e8-9b01eb4e81ef.json

fc030bb7-89b3-4661-b5e8-9b01eb4e81ef.json

21 ms

location

location

37 ms

otBannerSdk.js

otBannerSdk.js

19 ms

de.json

de.json

34 ms

otCenterRounded.json

otCenterRounded.json

23 ms

otPcTab.json

otPcTab.json

142 ms

otCookieSettingsButton.json

otCookieSettingsButton.json

42 ms

otCommonStyles.css

otCommonStyles.css

130 ms

Merkle.png

Merkle.png

107 ms

Accessibility Review

merkleinc.ch accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

merkleinc.ch best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merkleinc.ch SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merkleinc.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Merkleinc.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merkleinc.ch

Open Graph data is detected on the main page of Merkle Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: