Tools & Wizards About Us
merrell.ca screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

merrell.ca

Merrell: The Outdoor Store for Hiking & Trail Running

Page Load Speed

3.6 sec in total

First Response

140 ms

Resources Loaded

2.2 sec

Page Rendered

1.3 sec

merrell.ca screenshot

About Website

Visit merrell.ca now to see the best up-to-date Merrell content for Canada and also check out these interesting facts you probably never knew about merrell.ca

Official Merrell Site - Whether you need running shoes and clothes for trail running or hiking, Merrell is the outdoor store that can equip your lifestyle.

Visit merrell.ca

Key Findings

We analyzed Merrell.ca page load time and found that the first response time was 140 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

merrell.ca performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value7,350 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value37.9 s

0/100

10%

Network Requests Diagram

140 ms

jquery-3.5.1.min.js

58 ms

api.js

84 ms

webfonts.css

76 ms

uuu1cen.css

86 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Merrell.ca, 4% (6 requests) were made to Googletagmanager.com and 3% (4 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (444 ms) relates to the external source Sc-static.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 448.8 kB (4%)

Content Size

11.0 MB

After Optimization

10.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merrell.ca main page is 11.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 9.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 347.3 kB

  • Original 411.7 kB
  • After minification 347.3 kB
  • After compression 64.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 64.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 347.3 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 44.6 kB

  • Original 9.2 MB
  • After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merrell images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 46.2 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 1.2 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 10.6 kB

  • Original 188.0 kB
  • After minification 188.0 kB
  • After compression 177.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merrell.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 104 (79%)

Requests Now

131

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merrell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 69 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

140 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

58 ms

api.js

api.js

84 ms

webfonts.css

webfonts.css

76 ms

uuu1cen.css

uuu1cen.css

86 ms

jquery-ui.custom.min.css

jquery-ui.custom.min.css

75 ms

jquery.jscrollpane.css

jquery.jscrollpane.css

76 ms

flexslider.css

flexslider.css

81 ms

normalize.css

normalize.css

82 ms

iestyles.css

iestyles.css

84 ms

barcode.css

barcode.css

96 ms

flexboxgrid.css

flexboxgrid.css

97 ms

branding.min.css

branding.min.css

105 ms

merrell-content.css

merrell-content.css

148 ms

overrides.css

overrides.css

104 ms

jquery-migrate-3.3.1.js

jquery-migrate-3.3.1.js

147 ms

jquery.jscrollpane.min.js

jquery.jscrollpane.min.js

155 ms

lightgallery.v1.3.2.js

lightgallery.v1.3.2.js

155 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

154 ms

sessionPageUpdate.js

sessionPageUpdate.js

154 ms

pa-63c1a9c89034fb00110017a3.js

pa-63c1a9c89034fb00110017a3.js

98 ms

index.min.js

index.min.js

221 ms

index.min.js

index.min.js

216 ms

email-signup-v3_recaptcha.js

email-signup-v3_recaptcha.js

215 ms

checkout.min.js

checkout.min.js

96 ms

miniCart.min.js

miniCart.min.js

214 ms

swiper-bundle.min.css

swiper-bundle.min.css

93 ms

swiper-bundle.min.js

swiper-bundle.min.js

148 ms

lp.css

lp.css

212 ms

swiper-bundle.min.js

swiper-bundle.min.js

94 ms

swiper-bundle.css

swiper-bundle.css

147 ms

dynamic-products.js

dynamic-products.js

212 ms

blaze-slider.css

blaze-slider.css

212 ms

blaze-slider.js

blaze-slider.js

211 ms

fed-content-scripts.js

fed-content-scripts.js

211 ms

jquery-ui-1.12.1-patch.min.js

jquery-ui-1.12.1-patch.min.js

242 ms

Resources-Remote

Resources-Remote

285 ms

pinit.js

pinit.js

77 ms

jquery.validate.min.js

jquery.validate.min.js

242 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

240 ms

jschannel.js

jschannel.js

242 ms

recommendations.api.js

recommendations.api.js

287 ms

homepage.min.js

homepage.min.js

284 ms

esw.min.js

esw.min.js

68 ms

gretel.min.js

gretel.min.js

75 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

280 ms

riajax.js

riajax.js

228 ms

chatCode2020.js

chatCode2020.js

228 ms

liveagent.js

liveagent.js

228 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

230 ms

dwac-21.7.js

dwac-21.7.js

224 ms

applepay.js

applepay.js

223 ms

recaptcha__en.js

recaptcha__en.js

83 ms

p.css

p.css

123 ms

branding.min.css

branding.min.css

58 ms

sprite-flag.png

sprite-flag.png

55 ms

Icon-Heart-Off.png

Icon-Heart-Off.png

55 ms

Icon-Heart-On.png

Icon-Heart-On.png

58 ms

Icon-clock.png

Icon-clock.png

58 ms

Icon-chat-new.png

Icon-chat-new.png

58 ms

Icon-service-new.png

Icon-service-new.png

58 ms

Icon-return-new.png

Icon-return-new.png

60 ms

Icon-truck-new.png

Icon-truck-new.png

62 ms

Icon-Feedback-new.png

Icon-Feedback-new.png

61 ms

account.svg

account.svg

58 ms

Offers-tag-new.png

Offers-tag-new.png

60 ms

logo.svg

logo.svg

136 ms

flyout-men-shoe-advisor.jpeg

flyout-men-shoe-advisor.jpeg

135 ms

nav-women-shoe-finder.jpg

nav-women-shoe-finder.jpg

139 ms

checkout_paypal.png

checkout_paypal.png

136 ms

header-banner1-dragon-20240805-d.png

header-banner1-dragon-20240805-d.png

140 ms

chat-icon.svg

chat-icon.svg

141 ms

Icon-Account-Off.png

Icon-Account-Off.png

166 ms

logo.svg

logo.svg

167 ms

trail.jpg

trail.jpg

169 ms

sandals.jpg

sandals.jpg

165 ms

hiking.jpg

hiking.jpg

400 ms

casual.jpg

casual.jpg

166 ms

barefoot.jpg

barefoot.jpg

204 ms

fall-boots.jpg

fall-boots.jpg

168 ms

prev-icon.svg

prev-icon.svg

148 ms

next-icon.svg

next-icon.svg

149 ms

hero-bg-d-en.png

hero-bg-d-en.png

145 ms

lp-home-banner-moab-20240803.jpg

lp-home-banner-moab-20240803.jpg

163 ms

block-new-arrivals.png

block-new-arrivals.png

177 ms

lp-home-banner-wrapt-20240803.png

lp-home-banner-wrapt-20240803.png

191 ms

banner-merrell-hiking-club-d.jpg

banner-merrell-hiking-club-d.jpg

176 ms

mhc-lp-logo-en.png

mhc-lp-logo-en.png

174 ms

banner-merrell-ambassadors-d.jpg

banner-merrell-ambassadors-d.jpg

177 ms

merrell-footer-logo.png

merrell-footer-logo.png

176 ms

d

d

106 ms

d

d

110 ms

d

d

110 ms

icon-cart.svg

icon-cart.svg

109 ms

trail.jpg

trail.jpg

31 ms

sandals.jpg

sandals.jpg

33 ms

casual.jpg

casual.jpg

32 ms

barefoot.jpg

barefoot.jpg

28 ms

fall-boots.jpg

fall-boots.jpg

29 ms

loading.gif

loading.gif

30 ms

icon-waiting.gif

icon-waiting.gif

30 ms

print.css

print.css

60 ms

pptm.js

pptm.js

163 ms

gtm.js

gtm.js

231 ms

storefront.min.js

storefront.min.js

66 ms

pinit_main.js

pinit_main.js

30 ms

muse.js

muse.js

8 ms

ts

ts

285 ms

index.html

index.html

30 ms

index.html

index.html

39 ms

ts

ts

211 ms

gtm.js

gtm.js

114 ms

collect.js

collect.js

110 ms

js

js

102 ms

analytics.js

analytics.js

89 ms

track_page_view

track_page_view

193 ms

js

js

180 ms

112054.ct.js

112054.ct.js

382 ms

destination

destination

233 ms

destination

destination

389 ms

scevent.min.js

scevent.min.js

444 ms

bat.js

bat.js

384 ms

hotjar-465801.js

hotjar-465801.js

430 ms

tag.js

tag.js

381 ms

fbevents.js

fbevents.js

297 ms

code.js

code.js

437 ms

core.js

core.js

436 ms

i.js

i.js

435 ms

amzn.js

amzn.js

425 ms

04649f27270ad.js

04649f27270ad.js

365 ms

collect

collect

299 ms

collect

collect

288 ms

176 ms

464276613963247

464276613963247

110 ms

activityi;src=8419412;type=counter;cat=merre0;ord=9248086213554;npa=0;auiddc=1347797684.1723164518;pscdl=noapi;frm=0;gtm=45fe4880v9169997269z878081347za201zb78081347;gcd=13l3l3l3l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.merrell.com%2FCA%2Fen_CA%2Fhome%2F

activityi;src=8419412;type=counter;cat=merre0;ord=9248086213554;npa=0;auiddc=1347797684.1723164518;pscdl=noapi;frm=0;gtm=45fe4880v9169997269z878081347za201zb78081347;gcd=13l3l3l3l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.merrell.com%2FCA%2Fen_CA%2Fhome%2F

71 ms

6002854.js

6002854.js

30 ms

modules.8da33a8f469c3b5ffcec.js

modules.8da33a8f469c3b5ffcec.js

33 ms

runtime_6459738026535cda4232dc813c61447d.js

runtime_6459738026535cda4232dc813c61447d.js

65 ms

998246146956124

998246146956124

85 ms

6002854

6002854

51 ms

17 ms

pebble

pebble

20 ms

src=8419412;type=counter;cat=merre0;ord=9248086213554;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4880v9169997269z878081347za201zb78081347;gcd=13l3l3l3l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.merrell.com%2FCA%2Fen_CA%2Fhome%2F

src=8419412;type=counter;cat=merre0;ord=9248086213554;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4880v9169997269z878081347za201zb78081347;gcd=13l3l3l3l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.merrell.com%2FCA%2Fen_CA%2Fhome%2F

141 ms

main-v2_7f2d22c2f31a0539a93b3a57e3e15970.js

main-v2_7f2d22c2f31a0539a93b3a57e3e15970.js

9 ms

cjs_min_3a843477d8e318f67237a66d0a58c542.js

cjs_min_3a843477d8e318f67237a66d0a58c542.js

12 ms

px.png

px.png

44 ms

0.7.43

0.7.43

16 ms

Accessibility Review

merrell.ca accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

merrell.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

merrell.ca SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merrell.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merrell.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merrell.ca

Open Graph data is detected on the main page of Merrell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: