Tools & Wizards About Us
merrell.no screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

merrell.no

Outdoor Footwear & Clothing for Hiking & Trail Running | Merrell

Page Load Speed

10.1 sec in total

First Response

257 ms

Resources Loaded

8.5 sec

Page Rendered

1.3 sec

merrell.no screenshot

About Website

Welcome to merrell.no homepage info - get ready to check Merrell best content right away, or after learning these important things about merrell.no

Official Merrell Site – Everyday Free Delivery! Order hiking boots, running shoes & outdoor clothing for men, women & kids. You’ll find durable outdoor footwear & athletic apparel for all your adventu...

Visit merrell.no

Key Findings

We analyzed Merrell.no page load time and found that the first response time was 257 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

merrell.no performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value23.1 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value5,900 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value33.8 s

0/100

10%

Network Requests Diagram

257 ms

api.js

264 ms

webfonts.css

56 ms

uuu1cen.css

261 ms

www_headerUI_global.css

136 ms

Our browser made a total of 245 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Merrell.no, 32% (79 requests) were made to Merrell.com and 3% (8 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (2.6 sec) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (11%)

Content Size

17.6 MB

After Optimization

15.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merrell.no main page is 17.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 16.9 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 430.8 kB

  • Original 480.2 kB
  • After minification 269.1 kB
  • After compression 49.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 211.1 kB, which is 44% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 430.8 kB or 90% of the original size.

Image Optimization

-9%

Potential reduce by 1.5 MB

  • Original 16.9 MB
  • After minification 15.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merrell images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 872 B

  • Original 72.0 kB
  • After minification 72.0 kB
  • After compression 71.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 571 B

  • Original 179.3 kB
  • After minification 179.3 kB
  • After compression 178.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merrell.no has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 99 (42%)

Requests Now

238

After Optimization

139

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 238 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merrell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

257 ms

api.js

api.js

264 ms

webfonts.css

webfonts.css

56 ms

uuu1cen.css

uuu1cen.css

261 ms

www_headerUI_global.css

www_headerUI_global.css

136 ms

www_htmlhead_global.css

www_htmlhead_global.css

138 ms

branding.min.css

branding.min.css

148 ms

merrell-content.css

merrell-content.css

127 ms

overrides.css

overrides.css

133 ms

www_htmlhead_UI_includes.js

www_htmlhead_UI_includes.js

134 ms

fed-lib.js

fed-lib.js

232 ms

checkout.min.js

checkout.min.js

248 ms

miniCart.min.js

miniCart.min.js

242 ms

slick.css

slick.css

242 ms

lp.css

lp.css

217 ms

p-emea-overrides.css

p-emea-overrides.css

216 ms

slick.js

slick.js

276 ms

lp.js

lp.js

199 ms

youtube-modal.css

youtube-modal.css

244 ms

youtube-modal.js

youtube-modal.js

243 ms

style.css

style.css

275 ms

in-view.min.js

in-view.min.js

274 ms

fed-content-scripts.js

fed-content-scripts.js

237 ms

all.css

all.css

334 ms

jquery-ui-1.12.1-patch.min.js

jquery-ui-1.12.1-patch.min.js

236 ms

Resources-Remote

Resources-Remote

498 ms

pinit.js

pinit.js

214 ms

www_footerUI_global_responsive.js

www_footerUI_global_responsive.js

281 ms

esw.min.js

esw.min.js

213 ms

liveagent.js

liveagent.js

270 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

272 ms

dwac-21.7.js

dwac-21.7.js

272 ms

gretel.min.js

gretel.min.js

226 ms

applepay.js

applepay.js

306 ms

p.css

p.css

114 ms

recaptcha__en.js

recaptcha__en.js

257 ms

icon-tree.png

icon-tree.png

50 ms

Icon-Account-Off.png

Icon-Account-Off.png

56 ms

Icon-clock.png

Icon-clock.png

55 ms

Icon-chat-new.png

Icon-chat-new.png

54 ms

Icon-service-new.png

Icon-service-new.png

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Icon-return-new.png

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Icon-truck-new.png

Icon-truck-new.png

56 ms

logo.svg

logo.svg

56 ms

retread-20220817.png

retread-20220817.png

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checkout_paypal.png

checkout_paypal.png

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chat-icon.svg

chat-icon.svg

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logo.svg

logo.svg

61 ms

Hero-imgs-dt.png

Hero-imgs-dt.png

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product-1.png

product-1.png

142 ms

product-2.png

product-2.png

65 ms

product-3.png

product-3.png

142 ms

Walking.jpg

Walking.jpg

281 ms

Waterproof.jpg

Waterproof.jpg

142 ms

Sandals.jpg

Sandals.jpg

144 ms

Hike.jpg

Hike.jpg

146 ms

1TRL-tile.png

1TRL-tile.png

144 ms

Trail%20Running.jpg

Trail%20Running.jpg

147 ms

moab-3.png

moab-3.png

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moab-3-mid.png

moab-3-mid.png

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moab-adventure.png

moab-adventure.png

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moab-speed.png

moab-speed.png

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moab-flight.png

moab-flight.png

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toe-img-1.png

toe-img-1.png

280 ms

toe-img-2.png

toe-img-2.png

281 ms

toe-img-3.png

toe-img-3.png

410 ms

TOE-shoe.png

TOE-shoe.png

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new-arrivals-d.jpg

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412 ms

bucket-1.png

bucket-1.png

280 ms

bucket-2.png

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282 ms

bucket-3.png

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285 ms

mhc-m.jpg

mhc-m.jpg

382 ms

icon-instagram.png

icon-instagram.png

374 ms

icon-facebook.png

icon-facebook.png

371 ms

icon-twitter.png

icon-twitter.png

372 ms

icon-youtube.png

icon-youtube.png

378 ms

mastercard.png

mastercard.png

371 ms

visa-logo.png

visa-logo.png

372 ms

apple-pay.jpg

apple-pay.jpg

367 ms

paypal.png

paypal.png

368 ms

merrell-footer-logo.png

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377 ms

d

d

214 ms

d

d

225 ms

d

d

224 ms

spritesheet.png

spritesheet.png

177 ms

icon-offers.svg

icon-offers.svg

154 ms

print.css

print.css

125 ms

speckle.jpg

speckle.jpg

42 ms

pinit_main.js

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158 ms

pptm.js

pptm.js

544 ms

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gtm.js

gtm.js

2593 ms

storefront-responsive.min.js

storefront-responsive.min.js

1792 ms

jschannel.html

jschannel.html

1758 ms

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1708 ms

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1704 ms

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2038 ms

jschannel.js

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240 ms

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242 ms

underscore.js

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495 ms

logger

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1461 ms

pebble

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1160 ms

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166 ms

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488 ms

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635 ms

activityi;src=8913652;type=actio0;cat=merre000;ord=4224524509022;gtm=2wga50;auiddc=2111705612.1665246196;u1=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

activityi;src=8913652;type=actio0;cat=merre000;ord=4224524509022;gtm=2wga50;auiddc=2111705612.1665246196;u1=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

750 ms

activityi;src=10210865;type=merpagev;cat=mhmepg;ord=8521315066540;gtm=2wga50;auiddc=2111705612.1665246196;u1=Mozilla%2F5.0%20(X11%3B%20U%3B%20Linux%20x86_64%3B%20en-US%3B%20rv%3A1.9b4)%20Gecko%2F2008040813%20Firefox%2F3.0b4;u2=United%20States;u3=en;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

activityi;src=10210865;type=merpagev;cat=mhmepg;ord=8521315066540;gtm=2wga50;auiddc=2111705612.1665246196;u1=Mozilla%2F5.0%20(X11%3B%20U%3B%20Linux%20x86_64%3B%20en-US%3B%20rv%3A1.9b4)%20Gecko%2F2008040813%20Firefox%2F3.0b4;u2=United%20States;u3=en;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

685 ms

MRLW-J036324-021621-S21-001

MRLW-J036324-021621-S21-001

930 ms

MRLW-J036320-042220-S21-000

MRLW-J036320-042220-S21-000

953 ms

MRLW-J036316-040722-S21-000

MRLW-J036316-040722-S21-000

886 ms

MRLW-J036322-050520-S21-000

MRLW-J036322-050520-S21-000

929 ms

MRLW-J005222-072821-F22-000

MRLW-J005222-072821-F22-000

894 ms

MRLW-J005228-072821-F22-000

MRLW-J005228-072821-F22-000

903 ms

MRLW-J005222-072821-F22-000

MRLW-J005222-072821-F22-000

886 ms

merrell-logo-20210728.png

merrell-logo-20210728.png

107 ms

MRLW-J005228-072821-F22-000

MRLW-J005228-072821-F22-000

415 ms

MRLK-MK165942-050321-SS22-000

MRLK-MK165942-050321-SS22-000

405 ms

MRLW-J067068-051021-S22-000

MRLW-J067068-051021-S22-000

378 ms

MRLM-J48571-110121-F21-000

MRLM-J48571-110121-F21-000

368 ms

MRLA-JWF25661-426-021522-S22-P+%281%29

MRLA-JWF25661-426-021522-S22-P+%281%29

527 ms

464276613963247

464276613963247

64 ms

MRLA-JWF25661-010-091120-F21-P

MRLA-JWF25661-010-091120-F21-P

418 ms

src=8913652;type=actio0;cat=merre00;ord=2777577755856;gtm=2wga50;auiddc=2111705612.1665246196;u1=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

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136 ms

MRLA-JWF25661-628-081222-F22-P

MRLA-JWF25661-628-081222-F22-P

426 ms

MRLA-JWF25661-426-021522-S22-P+%281%29

MRLA-JWF25661-426-021522-S22-P+%281%29

424 ms

MRLA-JWF25661-026-021522-S22-P

MRLA-JWF25661-026-021522-S22-P

425 ms

MRLA-JWF25661-026-021522-S22-P

MRLA-JWF25661-026-021522-S22-P

447 ms

src=10210865;type=merpagev;cat=mhmepg;ord=8521315066540;gtm=2wga50;auiddc=2111705612.1665246196;u1=Mozilla%2F5.0%20(X11%3B%20U%3B%20Linux%20x86_64%3B%20en-US%3B%20rv%3A1.9b4)%20Gecko%2F2008040813%20Firefox%2F3.0b4;u2=United%20States;u3=en;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

src=10210865;type=merpagev;cat=mhmepg;ord=8521315066540;gtm=2wga50;auiddc=2111705612.1665246196;u1=Mozilla%2F5.0%20(X11%3B%20U%3B%20Linux%20x86_64%3B%20en-US%3B%20rv%3A1.9b4)%20Gecko%2F2008040813%20Firefox%2F3.0b4;u2=United%20States;u3=en;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

99 ms

src=8913652;type=actio0;cat=merre000;ord=4224524509022;gtm=2wga50;auiddc=2111705612.1665246196;u1=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

src=8913652;type=actio0;cat=merre000;ord=4224524509022;gtm=2wga50;auiddc=2111705612.1665246196;u1=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F;~oref=https%3A%2F%2Fwww.merrell.com%2FNO%2Fen_NO%2Fhome%2F

97 ms

302321234328566

302321234328566

83 ms

Accessibility Review

merrell.no accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

merrell.no best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

merrell.no SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merrell.no can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merrell.no main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merrell.no

Open Graph data is detected on the main page of Merrell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: