Report Summary

  • 27

    Performance

    Renders faster than
    47% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

messagebird.com

CRM for Marketing, Sales & Payments | Communication API's | Bird

Page Load Speed

3.8 sec in total

First Response

371 ms

Resources Loaded

2.9 sec

Page Rendered

509 ms

messagebird.com screenshot

About Website

Click here to check amazing Message Bird content for India. Otherwise, check out these important facts you probably never knew about messagebird.com

Bird is the next-generation CRM for Marketing, Sales, and Payments, powering over 5 trillion annual messages across Email, SMS, and WhatsApp.

Visit messagebird.com

Key Findings

We analyzed Messagebird.com page load time and found that the first response time was 371 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

messagebird.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value5.6 s

54/100

10%

TBT (Total Blocking Time)

Value2,100 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.8 s

0/100

10%

Network Requests Diagram

371 ms

all-689f2def8f061710f75c1cc5f7ac4c7bc94c1c30.css

56 ms

546532065.js

159 ms

mixpanel-2-latest.min.js

31 ms

all-689f2def8f061710f75c1cc5f7ac4c7bc94c1c30.js

38 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 13% of them (8 requests) were addressed to the original Messagebird.com, 76% (48 requests) were made to Cdn.messagebird.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (378 ms) belongs to the original domain Messagebird.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 864.9 kB (70%)

Content Size

1.2 MB

After Optimization

364.9 kB

In fact, the total size of Messagebird.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 863.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 69.3 kB

  • Original 87.3 kB
  • After minification 85.7 kB
  • After compression 18.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.3 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 72 B

  • Original 33.7 kB
  • After minification 33.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Message Bird images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 592.3 kB

  • Original 863.4 kB
  • After minification 863.4 kB
  • After compression 271.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 592.3 kB or 69% of the original size.

CSS Optimization

-83%

Potential reduce by 203.2 kB

  • Original 245.4 kB
  • After minification 245.3 kB
  • After compression 42.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Messagebird.com needs all CSS files to be minified and compressed as it can save up to 203.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (29%)

Requests Now

52

After Optimization

37

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Message Bird. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

messagebird.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

messagebird.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

messagebird.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Messagebird.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Messagebird.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Message Bird. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: