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metadata.io screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

metadata.io

Metadata: Turn Campaigns into Experiments & Ad Spend to Pipeline

Page Load Speed

3 sec in total

First Response

63 ms

Resources Loaded

1.5 sec

Page Rendered

1.5 sec

metadata.io screenshot

About Website

Click here to check amazing Metadata content for Kenya. Otherwise, check out these important facts you probably never knew about metadata.io

Social media platforms and agencies push for higher spending. With Metadata, every dollar invested transforms into tangible pipeline results.

Visit metadata.io

Key Findings

We analyzed Metadata.io page load time and found that the first response time was 63 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

metadata.io performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value6,150 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.126

83/100

15%

TTI (Time to Interactive)

Value33.5 s

0/100

10%

Network Requests Diagram

metadata.io

63 ms

otSDKStub.js

63 ms

block-style-index.css

39 ms

frontend.css

53 ms

svgs-attachment.css

52 ms

Our browser made a total of 175 requests to load all elements on the main page. We found that 86% of them (150 requests) were addressed to the original Metadata.io, 7% (13 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (654 ms) belongs to the original domain Metadata.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 363.7 kB (18%)

Content Size

2.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Metadata.io main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 211.5 kB

  • Original 244.8 kB
  • After minification 199.3 kB
  • After compression 33.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.4 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 211.5 kB or 86% of the original size.

Image Optimization

-9%

Potential reduce by 152.2 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Metadata images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 45 B

  • Original 99.3 kB
  • After minification 99.3 kB
  • After compression 99.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 89 (56%)

Requests Now

160

After Optimization

71

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 160 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Metadata. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

metadata.io

metadata.io

63 ms

otSDKStub.js

otSDKStub.js

63 ms

block-style-index.css

block-style-index.css

39 ms

frontend.css

frontend.css

53 ms

svgs-attachment.css

svgs-attachment.css

52 ms

main2.css

main2.css

83 ms

components.css

components.css

53 ms

skins.css

skins.css

44 ms

frontend-lite.min.css

frontend-lite.min.css

88 ms

swiper.min.css

swiper.min.css

78 ms

post-7246.css

post-7246.css

79 ms

frontend-lite.min.css

frontend-lite.min.css

79 ms

all.min.css

all.min.css

93 ms

v4-shims.min.css

v4-shims.min.css

102 ms

post-72914.css

post-72914.css

99 ms

bootstrap.min.css

bootstrap.min.css

48 ms

mediabox.css

mediabox.css

108 ms

bsnav.min.css

bsnav.min.css

107 ms

main.css

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122 ms

style.css

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117 ms

css

css

75 ms

DOMPurify.min.js

DOMPurify.min.js

118 ms

jquery.min.js

jquery.min.js

120 ms

jquery-migrate.min.js

jquery-migrate.min.js

160 ms

frontend.js

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157 ms

js.cookie.min.js

js.cookie.min.js

167 ms

svgs-inline-min.js

svgs-inline-min.js

158 ms

v4-shims.min.js

v4-shims.min.js

159 ms

bsnav.min.js

bsnav.min.js

171 ms

bootstrap.min.js

bootstrap.min.js

174 ms

mediabox.js

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172 ms

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173 ms

qualified.js

qualified.js

418 ms

widget-icon-list.min.css

widget-icon-list.min.css

204 ms

widget-nested-carousel.min.css

widget-nested-carousel.min.css

226 ms

widget-mega-menu.min.css

widget-mega-menu.min.css

227 ms

widget-loop-builder.min.css

widget-loop-builder.min.css

255 ms

animations.min.css

animations.min.css

277 ms

style.css

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279 ms

swiper-bundle.min.css

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279 ms

style.css

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279 ms

style.css

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379 ms

post-59876.css

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371 ms

style.css

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366 ms

analytics.js

analytics.js

365 ms

custom-script.js

custom-script.js

370 ms

0534e714-10a3-41aa-8d9b-630a5d2872e3.json

0534e714-10a3-41aa-8d9b-630a5d2872e3.json

34 ms

jquery.sticky.min.js

jquery.sticky.min.js

339 ms

dotlottie-player.js

dotlottie-player.js

640 ms

index.js

index.js

473 ms

swiper-bundle.min.js

swiper-bundle.min.js

468 ms

lottie.min.js

lottie.min.js

520 ms

imagesloaded.min.js

imagesloaded.min.js

457 ms

location

location

69 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

450 ms

webpack.runtime.min.js

webpack.runtime.min.js

512 ms

frontend-modules.min.js

frontend-modules.min.js

505 ms

hooks.min.js

hooks.min.js

505 ms

i18n.min.js

i18n.min.js

496 ms

frontend.min.js

frontend.min.js

624 ms

waypoints.min.js

waypoints.min.js

622 ms

core.min.js

core.min.js

587 ms

frontend.min.js

frontend.min.js

588 ms

elements-handlers.min.js

elements-handlers.min.js

583 ms

otBannerSdk.js

otBannerSdk.js

117 ms

uwt.js

uwt.js

235 ms

gtm.js

gtm.js

234 ms

main.rtfl.js

main.rtfl.js

429 ms

metadata_logo.svg

metadata_logo.svg

639 ms

metadata_logo-light.svg

metadata_logo-light.svg

636 ms

menu-icon-Base-Platform.svg

menu-icon-Base-Platform.svg

641 ms

menu-icon-Audience-Targeting-1.svg

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639 ms

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menu-icon-Spotlight.svg

640 ms

menu-icon-Integrations.svg

menu-icon-Integrations.svg

642 ms

menu-icon-Trust-Compliance.svg

menu-icon-Trust-Compliance.svg

654 ms

menu-icon-Revenue-Optimization.svg

menu-icon-Revenue-Optimization.svg

650 ms

menu-icon-Audience-Targeting.svg

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616 ms

menu-icon-Campaign-Automation.svg

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591 ms

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589 ms

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592 ms

forrester-header.png

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596 ms

menu-icon-Demand-Gen.svg

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595 ms

menu-icon-Marketing-Leaders.svg

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472 ms

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205 ms

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206 ms

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357 ms

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401 ms

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400 ms

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400 ms

iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-ro-FV0Uw.ttf

iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-ro-FV0Uw.ttf

357 ms

0ybgGDoxxrvAnPhYGzMlQLzuMasz6Df2sHaeHmmZ.ttf

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401 ms

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399 ms

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401 ms

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403 ms

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402 ms

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402 ms

menu-icon-Finance.svg

menu-icon-Finance.svg

469 ms

menu-icon-Resource-Library.svg

menu-icon-Resource-Library.svg

471 ms

menu-icon-Masterclass.svg

menu-icon-Masterclass.svg

470 ms

menu-icon-ad-data-hub-v2.svg

menu-icon-ad-data-hub-v2.svg

488 ms

menu-icon-Blog.svg

menu-icon-Blog.svg

491 ms

menu-icon-DEMAND.svg

menu-icon-DEMAND.svg

352 ms

menu-icon-Case-Studies.svg

menu-icon-Case-Studies.svg

356 ms

menu-icon-DEMAND-Communit.svg

menu-icon-DEMAND-Communit.svg

356 ms

menu-icon-Benchmarks-and-Brews.svg

menu-icon-Benchmarks-and-Brews.svg

359 ms

menu-icon-Playbooks.svg

menu-icon-Playbooks.svg

331 ms

menu-icon-Demand-Gen-U.svg

menu-icon-Demand-Gen-U.svg

323 ms

menu-icon-Comparisons-v2.svg

menu-icon-Comparisons-v2.svg

322 ms

menu-icon-announcements.svg

menu-icon-announcements.svg

318 ms

menu-icon-CMO-guide.svg

menu-icon-CMO-guide.svg

315 ms

menu-icon-About.svg

menu-icon-About.svg

324 ms

menu-icon-Careers.svg

menu-icon-Careers.svg

211 ms

menu-icon-Partners.svg

menu-icon-Partners.svg

222 ms

G2-High-Performer-Enterprise-Summer-2024.svg

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226 ms

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213 ms

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thoughtspot_logo_grid.svg

209 ms

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132 ms

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138 ms

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140 ms

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154 ms

Liquibase.svg

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148 ms

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152 ms

logo-white-Eightfold.svg

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121 ms

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137 ms

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Oyster-2.svg

Oyster-2.svg

142 ms

logo-white-Awardco.svg

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161 ms

logo-white-Maxio-new.svg

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211 ms

Zoom_logo_grid.svg

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201 ms

pendo_logo_grid-1.svg

pendo_logo_grid-1.svg

192 ms

Automation-Anywhere.svg

Automation-Anywhere.svg

165 ms

icon-google-d2.svg

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158 ms

icon-linkedin-d2.svg

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185 ms

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167 ms

icon-facebook-d2.svg

icon-facebook-d2.svg

163 ms

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188 ms

Laser-focus-v3-1.png

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192 ms

Fuel-ABM-v4.png

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189 ms

thoughtspot_logo.png

thoughtspot_logo.png

184 ms

Megan-Boone-Headshot.png

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181 ms

Julian-Foster.png

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185 ms

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186 ms

Audience-Targeting-cursor.svg

Audience-Targeting-cursor.svg

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campaign-experiements__.png

campaign-experiements__.png

188 ms

metadata-ads.png

metadata-ads.png

184 ms

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188 ms

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193 ms

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201 ms

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204 ms

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205 ms

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G2-Small-Business-High-Performer-Americas-Summer-2024.svg

205 ms

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193 ms

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193 ms

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186 ms

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179 ms

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172 ms

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188 ms

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181 ms

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169 ms

Metadata-logo-dark.svg

Metadata-logo-dark.svg

172 ms

metadata.io

metadata.io

169 ms

Accessibility Review

metadata.io accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

metadata.io best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

metadata.io SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Metadata.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Metadata.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

metadata.io

Open Graph data is detected on the main page of Metadata. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: