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metamorphicpr.co.uk screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

metamorphicpr.co.uk

B2B PR & content marketing agency | Manchester : Metamorphic PR

Page Load Speed

3.9 sec in total

First Response

225 ms

Resources Loaded

3.2 sec

Page Rendered

554 ms

metamorphicpr.co.uk screenshot

About Website

Welcome to metamorphicpr.co.uk homepage info - get ready to check Metamorphic PR best content right away, or after learning these important things about metamorphicpr.co.uk

Metamorphic PR is an award-winning B2B PR and content marketing agency based in Manchester - building business reputation, credibility and visibility.

Visit metamorphicpr.co.uk

Key Findings

We analyzed Metamorphicpr.co.uk page load time and found that the first response time was 225 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

metamorphicpr.co.uk performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value20.4 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value1,670 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value1.246

1/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

metamorphicpr.co.uk

225 ms

metamorphicpr.co.uk

429 ms

jquery.min.js

63 ms

sss.min.js

83 ms

sss.css

163 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 79% of them (72 requests) were addressed to the original Metamorphicpr.co.uk, 4% (4 requests) were made to Cdnjs.cloudflare.com and 3% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Metamorphicpr.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 235.2 kB (8%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Metamorphicpr.co.uk main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 87.6 kB

  • Original 108.7 kB
  • After minification 104.8 kB
  • After compression 21.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.6 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 108.9 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Metamorphic PR images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 26.0 kB

  • Original 448.4 kB
  • After minification 448.4 kB
  • After compression 422.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 12.7 kB

  • Original 49.9 kB
  • After minification 49.9 kB
  • After compression 37.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Metamorphicpr.co.uk needs all CSS files to be minified and compressed as it can save up to 12.7 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (61%)

Requests Now

85

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Metamorphic PR. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

metamorphicpr.co.uk

metamorphicpr.co.uk

225 ms

metamorphicpr.co.uk

metamorphicpr.co.uk

429 ms

jquery.min.js

jquery.min.js

63 ms

sss.min.js

sss.min.js

83 ms

sss.css

sss.css

163 ms

swiper.js

swiper.js

222 ms

swiper.min.js

swiper.min.js

234 ms

swiper.jquery.js

swiper.jquery.js

428 ms

swiper.jquery.min.js

swiper.jquery.min.js

243 ms

css

css

74 ms

bootstrap.min.css

bootstrap.min.css

85 ms

bootstrap.min.js

bootstrap.min.js

94 ms

43244cf001.js

43244cf001.js

161 ms

js

js

121 ms

swiper.min.css

swiper.min.css

242 ms

tippy.css

tippy.css

243 ms

gs-logo.min.css

gs-logo.min.css

244 ms

style.min.css

style.min.css

328 ms

main.css

main.css

250 ms

styles.css

styles.css

251 ms

csbwfs.css

csbwfs.css

321 ms

front-flex.min.css

front-flex.min.css

322 ms

normalize.css

normalize.css

322 ms

style.css

style.css

329 ms

dynamic-mobmenu.css

dynamic-mobmenu.css

330 ms

css

css

85 ms

pum-site-styles.css

pum-site-styles.css

402 ms

mobmenu-icons.css

mobmenu-icons.css

404 ms

mobmenu.css

mobmenu.css

404 ms

jquery.min.js

jquery.min.js

486 ms

jquery-migrate.min.js

jquery-migrate.min.js

409 ms

conditionizr-4.3.0.min.js

conditionizr-4.3.0.min.js

411 ms

modernizr-2.7.1.min.js

modernizr-2.7.1.min.js

483 ms

scripts.js

scripts.js

484 ms

frontend-gtag.min.js

frontend-gtag.min.js

485 ms

mobmenu.js

mobmenu.js

519 ms

swiper.min.js

swiper.min.js

651 ms

tippy-bundle.umd.min.js

tippy-bundle.umd.min.js

651 ms

images-loaded.min.js

images-loaded.min.js

599 ms

gs-logo.min.js

gs-logo.min.js

600 ms

index.js

index.js

599 ms

index.js

index.js

598 ms

core.min.js

core.min.js

682 ms

pum-site-scripts.js

pum-site-scripts.js

690 ms

api.js

api.js

159 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

689 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

680 ms

wp-polyfill.min.js

wp-polyfill.min.js

724 ms

index.js

index.js

726 ms

unslider.css

unslider.css

770 ms

styling.min.js

styling.min.js

701 ms

unslider.js

unslider.js

621 ms

css

css

21 ms

analytics.js

analytics.js

117 ms

fbevents.js

fbevents.js

82 ms

MORPH1-scaled-e1665655964469.jpg

MORPH1-scaled-e1665655964469.jpg

270 ms

header_0001_Layer-16.png

header_0001_Layer-16.png

327 ms

arrow_down.png

arrow_down.png

327 ms

header_0000_Layer-17.png

header_0000_Layer-17.png

328 ms

FT-and-tablet.jpg

FT-and-tablet.jpg

530 ms

Light-bulb.jpg

Light-bulb.jpg

684 ms

Business-man-scaled.jpg

Business-man-scaled.jpg

615 ms

vecteezy_a-silhouette-leader-and-his-team-climbing-a-ladder-towards-a_22695691-scaled-e1708621011729.jpeg

vecteezy_a-silhouette-leader-and-his-team-climbing-a-ladder-towards-a_22695691-scaled-e1708621011729.jpeg

343 ms

Trust-image-scaled.jpg

Trust-image-scaled.jpg

582 ms

2024-Adobe-pic-scaled.jpeg

2024-Adobe-pic-scaled.jpeg

763 ms

go2.jpg

go2.jpg

426 ms

Fitfactory-logo-dark-250x99.png

Fitfactory-logo-dark-250x99.png

506 ms

ApconiX-250x171.png

ApconiX-250x171.png

586 ms

RMP-Enterprise-pink.jpeg

RMP-Enterprise-pink.jpeg

609 ms

John-Hogg-logo-250x33.png

John-Hogg-logo-250x33.png

679 ms

l_cogentskills-1-250x85.jpg

l_cogentskills-1-250x85.jpg

682 ms

l_xcellr8-1-250x85.jpg

l_xcellr8-1-250x85.jpg

720 ms

l_zurich-250x85.jpg

l_zurich-250x85.jpg

721 ms

l_docmoto-250x85.jpg

l_docmoto-250x85.jpg

762 ms

l_axelos-250x85.jpg

l_axelos-250x85.jpg

766 ms

l_stephensons-250x85.jpg

l_stephensons-250x85.jpg

719 ms

Montserrat-Regular.otf

Montserrat-Regular.otf

753 ms

mobmenu.woff

mobmenu.woff

808 ms

Montserrat-Medium.otf

Montserrat-Medium.otf

822 ms

l_myparceldelivery-250x85.jpg

l_myparceldelivery-250x85.jpg

822 ms

collect

collect

32 ms

12763_CIPR_Excellence_Shortlist_LinkedIn_1200x627_v1-2-1.jpg

12763_CIPR_Excellence_Shortlist_LinkedIn_1200x627_v1-2-1.jpg

758 ms

image007-1.png

image007-1.png

869 ms

collect

collect

37 ms

Champions-Email-Footer-White.png

Champions-Email-Footer-White.png

787 ms

header_0005_Layer-18.png

header_0005_Layer-18.png

821 ms

recaptcha__en.js

recaptcha__en.js

28 ms

header_0003_Layer-20.png

header_0003_Layer-20.png

803 ms

header_0002_Layer-21.png

header_0002_Layer-21.png

804 ms

ga-audiences

ga-audiences

55 ms

arr.png

arr.png

1664 ms

Accessibility Review

metamorphicpr.co.uk accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

metamorphicpr.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

metamorphicpr.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Metamorphicpr.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Metamorphicpr.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

metamorphicpr.co.uk

Open Graph data is detected on the main page of Metamorphic PR. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: