Tools & Wizards About Us
michiganford.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

michiganford.com

Vehicle Deals and Current Offers | Buy a New Ford From Your Local Ford Dealer | Ford Motor Company

Page Load Speed

2.2 sec in total

First Response

398 ms

Resources Loaded

1.6 sec

Page Rendered

173 ms

michiganford.com screenshot

About Website

Click here to check amazing Michigan Ford content for United States. Otherwise, check out these important facts you probably never knew about michiganford.com

Don't miss out on the best auto sales event. View current cash incentives, APR financing and lease offers for a new car, truck, suv at your local Ford Dealership.

Visit michiganford.com

Key Findings

We analyzed Michiganford.com page load time and found that the first response time was 398 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

michiganford.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value1.044

2/100

15%

TTI (Time to Interactive)

Value4.6 s

82/100

10%

Network Requests Diagram

michiganford.com

398 ms

jquery-1.7.1.min.js

158 ms

jquery.tools.min.js

154 ms

wambatech.bellman.js

154 ms

wambatech.reporting.js

153 ms

Our browser made a total of 164 requests to load all elements on the main page. We found that 6% of them (10 requests) were addressed to the original Michiganford.com, 63% (104 requests) were made to Fdtier2assets.azurewebsites.net and 2% (3 requests) were made to Pixel2519.everesttech.net. The less responsive or slowest element that took the longest time to load (805 ms) relates to the external source Fdtier2assets.azurewebsites.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 856.7 kB (32%)

Content Size

2.7 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Michiganford.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 128.7 kB

  • Original 148.8 kB
  • After minification 131.0 kB
  • After compression 20.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 128.7 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 215.2 kB

  • Original 1.8 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Michigan Ford needs image optimization as it can save up to 215.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 417.4 kB

  • Original 605.5 kB
  • After minification 512.0 kB
  • After compression 188.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 417.4 kB or 69% of the original size.

CSS Optimization

-85%

Potential reduce by 95.4 kB

  • Original 112.7 kB
  • After minification 84.0 kB
  • After compression 17.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Michiganford.com needs all CSS files to be minified and compressed as it can save up to 95.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (43%)

Requests Now

152

After Optimization

86

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 152 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Michigan Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

michiganford.com

michiganford.com

398 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

158 ms

jquery.tools.min.js

jquery.tools.min.js

154 ms

wambatech.bellman.js

wambatech.bellman.js

154 ms

wambatech.reporting.js

wambatech.reporting.js

153 ms

wambatech.utility.js

wambatech.utility.js

169 ms

wambatech.auto.js

wambatech.auto.js

155 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

169 ms

jquery.cycle.min.js

jquery.cycle.min.js

171 ms

jquery.jqprint.0.3.js

jquery.jqprint.0.3.js

169 ms

jquery.cookie.js

jquery.cookie.js

168 ms

swfobject.js

swfobject.js

320 ms

wambatech.backmanager.js

wambatech.backmanager.js

168 ms

jquery.ba-bbq.min.js

jquery.ba-bbq.min.js

168 ms

jquery.watermark.min.js

jquery.watermark.min.js

154 ms

modernizr-1.7.min.js

modernizr-1.7.min.js

156 ms

buttons.js

buttons.js

16 ms

all.js

all.js

75 ms

wambatech.omniture.js

wambatech.omniture.js

154 ms

OmnitureProduction.js

OmnitureProduction.js

155 ms

st.js

st.js

157 ms

jquery.masonry.min.js

jquery.masonry.min.js

154 ms

wambatech.scrollinghero.js

wambatech.scrollinghero.js

155 ms

wambatech.scrollingherosimple.js

wambatech.scrollingherosimple.js

153 ms

json2.js

json2.js

153 ms

ford-evidon-script.js

ford-evidon-script.js

153 ms

Default.css

Default.css

153 ms

serviceCouponSupport.css

serviceCouponSupport.css

154 ms

include.js

include.js

28 ms

Compare.css

Compare.css

9 ms

CPO.css

CPO.css

6 ms

DealerLocator.css

DealerLocator.css

8 ms

Forms.css

Forms.css

4 ms

Global.css

Global.css

10 ms

Incentives.css

Incentives.css

7 ms

Inventory.css

Inventory.css

9 ms

InventorySplitScreen.css

InventorySplitScreen.css

10 ms

LetUsFindItForYou.css

LetUsFindItForYou.css

11 ms

Misc.css

Misc.css

10 ms

com-ford.netmng.com

com-ford.netmng.com

56 ms

ga.js

ga.js

35 ms

2012Rails.png

2012Rails.png

16 ms

GreaterMI_logo.png

GreaterMI_logo.png

136 ms

Nav_vid_icon.png

Nav_vid_icon.png

8 ms

2016_Ford_Focus.png

2016_Ford_Focus.png

8 ms

2016_Ford_Fusion.png

2016_Ford_Fusion.png

13 ms

2016_Ford_Escape.png

2016_Ford_Escape.png

13 ms

2016_Ford_Edge.png

2016_Ford_Edge.png

15 ms

2016_Ford_Explorer.png

2016_Ford_Explorer.png

16 ms

2016_Ford_F-150.png

2016_Ford_F-150.png

17 ms

2016_Ford_Mustang.png

2016_Ford_Mustang.png

16 ms

2016_Ford_Super_Duty.png

2016_Ford_Super_Duty.png

22 ms

2016_Ford_Transit.png

2016_Ford_Transit.png

23 ms

2016_Ford_Transit_Connect.png

2016_Ford_Transit_Connect.png

22 ms

2016_Ford_Expedition.png

2016_Ford_Expedition.png

23 ms

2016_Ford_Taurus.png

2016_Ford_Taurus.png

23 ms

2016_Ford_Fiesta.png

2016_Ford_Fiesta.png

25 ms

2016_Ford_C-MAX.png

2016_Ford_C-MAX.png

26 ms

2016_Ford_Flex.png

2016_Ford_Flex.png

25 ms

2015_Ford_Fusion.png

2015_Ford_Fusion.png

25 ms

2015_Ford_Escape.png

2015_Ford_Escape.png

26 ms

2015_Ford_Super_Duty.png

2015_Ford_Super_Duty.png

30 ms

2015_Ford_Fiesta.png

2015_Ford_Fiesta.png

29 ms

2015_Ford_Mustang.png

2015_Ford_Mustang.png

31 ms

2015_Ford_Transit.png

2015_Ford_Transit.png

31 ms

2015_Ford_Expedition.png

2015_Ford_Expedition.png

30 ms

2015_Ford_Transit_Connect.png

2015_Ford_Transit_Connect.png

31 ms

2015_Ford_Focus.png

2015_Ford_Focus.png

32 ms

2015_Ford_C-MAX.png

2015_Ford_C-MAX.png

32 ms

2015_Ford_F-150.png

2015_Ford_F-150.png

48 ms

2015_Ford_Edge.png

2015_Ford_Edge.png

48 ms

2015_Ford_Flex.png

2015_Ford_Flex.png

47 ms

2015_Ford_Taurus.png

2015_Ford_Taurus.png

48 ms

2015EdgeOffer.jpg

2015EdgeOffer.jpg

440 ms

2016ExplorerOffer.jpg

2016ExplorerOffer.jpg

467 ms

2016EscapeOffer.jpg

2016EscapeOffer.jpg

442 ms

2016FusionOffer.jpg

2016FusionOffer.jpg

451 ms

firstevent

firstevent

25 ms

2016F-150Offer.jpg

2016F-150Offer.jpg

506 ms

stat.gif

stat.gif

9 ms

invite.js

invite.js

15 ms

Greatlakes_FDAFtile_15Focus314x255.jpg

Greatlakes_FDAFtile_15Focus314x255.jpg

624 ms

Greatlakes_FDAFtile_15Edge314x255.jpg

Greatlakes_FDAFtile_15Edge314x255.jpg

567 ms

Greatlakes_FDAFtile_16Fusion314x255.jpg

Greatlakes_FDAFtile_16Fusion314x255.jpg

805 ms

specialoffers.png

specialoffers.png

449 ms

searchinv.png

searchinv.png

453 ms

appraise.png

appraise.png

465 ms

cpo.png

cpo.png

463 ms

buildandprice.png

buildandprice.png

465 ms

research.png

research.png

460 ms

poweredbyfd.png

poweredbyfd.png

460 ms

Loader.gif

Loader.gif

461 ms

bgblank_nav.jpg

bgblank_nav.jpg

632 ms

Social.png

Social.png

459 ms

NavLarge.png

NavLarge.png

482 ms

__utm.gif

__utm.gif

85 ms

com-ford.netmng.com

com-ford.netmng.com

75 ms

scroll_left.png

scroll_left.png

462 ms

scroll_right.png

scroll_right.png

465 ms

button_left.png

button_left.png

77 ms

button_right.png

button_right.png

78 ms

HeaderBackground.jpg

HeaderBackground.jpg

463 ms

Background.jpg

Background.jpg

463 ms

ClickHere_small.png

ClickHere_small.png

465 ms

QuickQuote.png

QuickQuote.png

461 ms

Asset

Asset

203 ms

Asset

Asset

298 ms

AcceptReportingEvent

AcceptReportingEvent

208 ms

getAllAppDefault.esi

getAllAppDefault.esi

480 ms

framesprite_dots.png

framesprite_dots.png

31 ms

framesprite_background.png

framesprite_background.png

33 ms

heroscroll_fade.png

heroscroll_fade.png

62 ms

heroscroll_arrows.png

heroscroll_arrows.png

62 ms

DealerContactInfo.jpg

DealerContactInfo.jpg

399 ms

GetAnInternetPriceSlim.png

GetAnInternetPriceSlim.png

398 ms

GetAFreeTradeInAppraisalSlimQuote.png

GetAFreeTradeInAppraisalSlimQuote.png

402 ms

2016TruckMonth_full.jpg

2016TruckMonth_full.jpg

413 ms

0for60_Full.jpg

0for60_Full.jpg

416 ms

39Years_Fullscreen.jpg

39Years_Fullscreen.jpg

458 ms

2015_escape_award_Fullscreen.jpg

2015_escape_award_Fullscreen.jpg

669 ms

button_left.png

button_left.png

526 ms

button_right.png

button_right.png

514 ms

framesprite_dots.png

framesprite_dots.png

473 ms

framesprite_background.png

framesprite_background.png

475 ms

heroscroll_fade.png

heroscroll_fade.png

457 ms

heroscroll_arrows.png

heroscroll_arrows.png

462 ms

t

t

13 ms

js

js

15 ms

gr

gr

20 ms

t

t

13 ms

2519-341.js

2519-341.js

76 ms

activityi;src=690327;type=fdaffd;cat=hp;u1=;u2=0;u3=0;u4=0;u5=greater%20michigan;u6=0;u7=0;u8=;u9=;u10=20147;ord=1247970511

activityi;src=690327;type=fdaffd;cat=hp;u1=;u2=0;u3=0;u4=0;u5=greater%20michigan;u6=0;u7=0;u8=;u9=;u10=20147;ord=1247970511

43 ms

pixel

pixel

155 ms

ytc.js

ytc.js

97 ms

conversion.js

conversion.js

64 ms

g-2971.xgi

g-2971.xgi

100 ms

d2a.ads

d2a.ads

103 ms

activity;src=690327;type=fdaffduu;cat=hp;u1=;u5=greater%20michigan;u7=0;ord=1;num=1704769855

activity;src=690327;type=fdaffduu;cat=hp;u1=;u5=greater%20michigan;u7=0;ord=1;num=1704769855

99 ms

event

event

26 ms

s

s

25 ms

activityi;src=690327;type=fvflup;cat=adobesvi;u2=7FC0769E2F31F51F-392C9A6C04108DED;ord=6293874636758.119

activityi;src=690327;type=fvflup;cat=adobesvi;u2=7FC0769E2F31F51F-392C9A6C04108DED;ord=6293874636758.119

59 ms

s19801997710019

s19801997710019

16 ms

83 ms

dx_upx_v4oiuu2mo3su.html

dx_upx_v4oiuu2mo3su.html

126 ms

m

m

53 ms

d2r.ads

d2r.ads

35 ms

g-2971.xgi

g-2971.xgi

16 ms

49 ms

cookie-pixel-lib.js

cookie-pixel-lib.js

27 ms

getSegment.php

getSegment.php

153 ms

checkOAuth.esi

checkOAuth.esi

6 ms

fordustservlet

fordustservlet

72 ms

t.dhj

t.dhj

11 ms

t.dhj

t.dhj

14 ms

cm

cm

42 ms

x35248

x35248

128 ms

s-3271.xgi

s-3271.xgi

36 ms

21 ms

hbpix

hbpix

92 ms

9 ms

pixel

pixel

15 ms

xrefid.xgi

xrefid.xgi

7 ms

2981

2981

19 ms

dest4.html

dest4.html

25 ms

Accessibility Review

michiganford.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

michiganford.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

michiganford.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Michiganford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Michiganford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

michiganford.com

Open Graph data is detected on the main page of Michigan Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: