Tools & Wizards About Us
middlemarketcenter.org screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 70

    SEO

    Google-friendlier than
    30% of websites

middlemarketcenter.org

National Center for the Middle Market: Leading Middle Market Resource

Page Load Speed

5.1 sec in total

First Response

121 ms

Resources Loaded

4.5 sec

Page Rendered

447 ms

middlemarketcenter.org screenshot

About Website

Click here to check amazing Middle Market Center content for United States. Otherwise, check out these important facts you probably never knew about middlemarketcenter.org

The National Center for the Middle Market provides knowledge, leadership, data analysis, insights, and innovative research on the middle market economy.

Visit middlemarketcenter.org

Key Findings

We analyzed Middlemarketcenter.org page load time and found that the first response time was 121 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

middlemarketcenter.org performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value810 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

middlemarketcenter.org

121 ms

www.middlemarketcenter.org

102 ms

www.middlemarketcenter.org

1159 ms

qej5lag.js

107 ms

analytics.js

23 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 83% of them (38 requests) were addressed to the original Middlemarketcenter.org, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Middlemarketcenter.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (23%)

Content Size

4.6 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Middlemarketcenter.org main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 325.9 kB

  • Original 408.3 kB
  • After minification 374.9 kB
  • After compression 82.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 325.9 kB or 80% of the original size.

Image Optimization

-18%

Potential reduce by 680.6 kB

  • Original 3.8 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Middle Market Center needs image optimization as it can save up to 680.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-15%

Potential reduce by 55.8 kB

  • Original 363.1 kB
  • After minification 362.7 kB
  • After compression 307.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 55.8 kB or 15% of the original size.

CSS Optimization

-35%

Potential reduce by 449 B

  • Original 1.3 kB
  • After minification 1.2 kB
  • After compression 844 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Middlemarketcenter.org needs all CSS files to be minified and compressed as it can save up to 449 B or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (28%)

Requests Now

40

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Middle Market Center. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

middlemarketcenter.org

middlemarketcenter.org

121 ms

www.middlemarketcenter.org

www.middlemarketcenter.org

102 ms

www.middlemarketcenter.org

www.middlemarketcenter.org

1159 ms

qej5lag.js

qej5lag.js

107 ms

analytics.js

analytics.js

23 ms

js

js

75 ms

WebResource.axd

WebResource.axd

118 ms

WebResource.axd

WebResource.axd

162 ms

collect

collect

14 ms

WebResource.axd

WebResource.axd

141 ms

ScriptResource.axd

ScriptResource.axd

186 ms

ScriptResource.axd

ScriptResource.axd

173 ms

fonts.css

fonts.css

182 ms

FCOB-Stacked-RGBHEX.png

FCOB-Stacked-RGBHEX.png

247 ms

CHUBB_logo_150px.webp

CHUBB_logo_150px.webp

183 ms

visa-logo.png

visa-logo.png

248 ms

lazyload.min.js

lazyload.min.js

184 ms

site.js

site.js

371 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

298 ms

embed.js

embed.js

22 ms

mmi_home_3_banner.jpg

mmi_home_3_banner.jpg

180 ms

podcast_banner_flip.jpg

podcast_banner_flip.jpg

113 ms

mmi_2_banner.png

mmi_2_banner.png

200 ms

Untitled%20design%20(44).png

Untitled%20design%20(44).png

425 ms

carry%20out%20b.png

carry%20out%20b.png

342 ms

Untitled%20design%20(15).png

Untitled%20design%20(15).png

234 ms

CHUBB_logo_150px.webp

CHUBB_logo_150px.webp

193 ms

blue-pattern-bg.png

blue-pattern-bg.png

194 ms

blue-pattern-nav-bg.png

blue-pattern-nav-bg.png

207 ms

blue-pattern-lg-bg.png

blue-pattern-lg-bg.png

229 ms

blue-pattern-sm-bg.png

blue-pattern-sm-bg.png

229 ms

stripe.webp

stripe.webp

242 ms

footer-bg.png

footer-bg.png

258 ms

gotham_book_regular-webfont.woff

gotham_book_regular-webfont.woff

187 ms

gotham_bold_regular-webfont.woff

gotham_bold_regular-webfont.woff

215 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

215 ms

6cc8f83408c5efa3d833e59b9.js

6cc8f83408c5efa3d833e59b9.js

521 ms

insight.min.js

insight.min.js

153 ms

CIS.png

CIS.png

426 ms

logo.png

logo.png

386 ms

logo-sm.png

logo-sm.png

384 ms

info-cta-bg.webp

info-cta-bg.webp

383 ms

CHUBB_logo_150px.jpg

CHUBB_logo_150px.jpg

56 ms

insight_tag_errors.gif

insight_tag_errors.gif

294 ms

info-cta-bg.jpg

info-cta-bg.jpg

53 ms

CHUBB_logo_150px.png

CHUBB_logo_150px.png

46 ms

Accessibility Review

middlemarketcenter.org accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

middlemarketcenter.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

middlemarketcenter.org SEO score

70

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Middlemarketcenter.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Middlemarketcenter.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

middlemarketcenter.org

Open Graph description is not detected on the main page of Middle Market Center. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: