Tools & Wizards About Us
midland-flags.com screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

midland-flags.com

Midland Flags - Buy Flags at the UK's Largest Flag Shop

Page Load Speed

7.7 sec in total

First Response

282 ms

Resources Loaded

7.2 sec

Page Rendered

268 ms

midland-flags.com screenshot

About Website

Welcome to midland-flags.com homepage info - get ready to check Midland Flags best content right away, or after learning these important things about midland-flags.com

Buy Flags & Bunting from Midland Flags, You can buy the largest variety of flags, buntings, hand flags, table flags and even buy rare flags with FREE UK delivery. Original designers of the Lest We For...

Visit midland-flags.com

Key Findings

We analyzed Midland-flags.com page load time and found that the first response time was 282 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

midland-flags.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value16.2 s

0/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0.194

63/100

15%

TTI (Time to Interactive)

Value17.5 s

4/100

10%

Network Requests Diagram

midland-flags.com

282 ms

www.midland-flags.co.uk

1641 ms

css

25 ms

jquery-ui-1.8.16.custom.css

178 ms

colorbox.css

184 ms

Our browser made a total of 185 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Midland-flags.com, 57% (106 requests) were made to Theflagwholesaler.com and 35% (64 requests) were made to Midland-flags.co.uk. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Midland-flags.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (54%)

Content Size

2.3 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midland-flags.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 911.5 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 232.4 kB

  • Original 258.1 kB
  • After minification 200.4 kB
  • After compression 25.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 57.6 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 232.4 kB or 90% of the original size.

Image Optimization

-13%

Potential reduce by 102.9 kB

  • Original 802.7 kB
  • After minification 699.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Midland Flags needs image optimization as it can save up to 102.9 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 644.0 kB

  • Original 911.5 kB
  • After minification 856.2 kB
  • After compression 267.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 644.0 kB or 71% of the original size.

CSS Optimization

-83%

Potential reduce by 242.6 kB

  • Original 292.1 kB
  • After minification 255.6 kB
  • After compression 49.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midland-flags.com needs all CSS files to be minified and compressed as it can save up to 242.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (32%)

Requests Now

173

After Optimization

118

  • Images
  • JavaScript
  • CSS

The browser has sent 173 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Flags. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midland-flags.com

midland-flags.com

282 ms

www.midland-flags.co.uk

www.midland-flags.co.uk

1641 ms

css

css

25 ms

jquery-ui-1.8.16.custom.css

jquery-ui-1.8.16.custom.css

178 ms

colorbox.css

colorbox.css

184 ms

owl.carousel.css

owl.carousel.css

187 ms

magnific-popup.css

magnific-popup.css

190 ms

hint.min.css

hint.min.css

189 ms

journal.css

journal.css

257 ms

features.css

features.css

369 ms

header.css

header.css

365 ms

module.css

module.css

361 ms

pages.css

pages.css

374 ms

account.css

account.css

375 ms

blog-manager.css

blog-manager.css

441 ms

side-column.css

side-column.css

532 ms

product.css

product.css

534 ms

category.css

category.css

549 ms

footer.css

footer.css

563 ms

icons.css

icons.css

561 ms

responsive.css

responsive.css

629 ms

settings.css

settings.css

719 ms

index.php

index.php

854 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

809 ms

jquery-ui-1.8.24.min.js

jquery-ui-1.8.24.min.js

909 ms

common.js

common.js

734 ms

jquery.total-storage.min.js

jquery.total-storage.min.js

802 ms

jquery.colorbox.js

jquery.colorbox.js

908 ms

tabs.js

tabs.js

936 ms

owl.carousel.js

owl.carousel.js

976 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

980 ms

jquery.actual.min.js

jquery.actual.min.js

1038 ms

jquery.elevateZoom-3.0.8.min.js

jquery.elevateZoom-3.0.8.min.js

1080 ms

jquery.quovolver.js

jquery.quovolver.js

1098 ms

jquery.themepunch.plugins.min.js

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1184 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1237 ms

jquery.isotope.min.js

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1156 ms

jquery.isotope.sloppy-masonry.min.js

jquery.isotope.sloppy-masonry.min.js

1227 ms

mc-validate.js

mc-validate.js

55 ms

equalheight.js

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1186 ms

journal.js

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1108 ms

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1184 ms

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1193 ms

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jquery.autocomplete2.min.js

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1274 ms

respond.js

respond.js

1226 ms

jquery.sticky.js

jquery.sticky.js

1118 ms

init.js

init.js

1162 ms

index.php

index.php

1318 ms

analytics.js

analytics.js

47 ms

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1531 ms

union-jack-bunting-60x38.png

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1556 ms

flags%20side%20banner.png

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319 ms

bunting%20side%20banner.png

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320 ms

hand%20wavers%20side%20banner.png

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327 ms

table%20flag%20side%20banner.png

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345 ms

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420 ms

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574 ms

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649 ms

journal-icons.svg

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944 ms

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940 ms

EFpQQyG9GqCrobXxL-KRMQFhaRv2pGgT5Kf0An0s4MM.woff

EFpQQyG9GqCrobXxL-KRMQFhaRv2pGgT5Kf0An0s4MM.woff

30 ms

s-BiyweUPV0v-yRb-cjciBsxEYwM7FgeyaSgU71cLG0.woff

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30 ms

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collect

17 ms

img.jpg

img.jpg

1354 ms

wkfQbvfT_02e2IWO3yYueQ.woff

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8 ms

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BVtM30trf7q_jfqYeHfjtA.woff

7 ms

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collect

102 ms

loader.gif

loader.gif

805 ms

small_left.png

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806 ms

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814 ms

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13 ms

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13 ms

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13 ms

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167 ms

widget_en_US.js

widget_en_US.js

190 ms

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RAF%20ensign%20opt-60x38.png

1077 ms

happy-18th-bunting-60x38.png

happy-18th-bunting-60x38.png

1080 ms

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Multi%20Nation%20Bunting-60x38.jpg

1090 ms

welsh-60x38.png

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1100 ms

black%20and%20white%20chec-60x38.png

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1110 ms

red-60x38.png

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1134 ms

American%20Samoa-60x38.png

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885 ms

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904 ms

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906 ms

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933 ms

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926 ms

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960 ms

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1016 ms

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1032 ms

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1035 ms

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1064 ms

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1068 ms

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1083 ms

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1084 ms

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1083 ms

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1074 ms

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1096 ms

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1103 ms

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1106 ms

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1073 ms

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1076 ms

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1085 ms

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1099 ms

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Accessibility Review

midland-flags.com accessibility score

65

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midland-flags.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

midland-flags.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midland-flags.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midland-flags.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midland-flags.com

Open Graph data is detected on the main page of Midland Flags. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: