Tools & Wizards About Us
midland.ch screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

midland.ch

Lubricants - Motor Oil - Switzerland - Oel-Brack AG | Midland Oil

Page Load Speed

3.3 sec in total

First Response

227 ms

Resources Loaded

2.8 sec

Page Rendered

271 ms

midland.ch screenshot

About Website

Visit midland.ch now to see the best up-to-date Midland content and also check out these interesting facts you probably never knew about midland.ch

Lubricants - Engine Oil - Gear Lubricant - Midland, the brand of Oel-Brack AG, stands for high-quality lubricants produced in Switzerland - since 1880.

Visit midland.ch

Key Findings

We analyzed Midland.ch page load time and found that the first response time was 227 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

midland.ch performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value1,180 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

midland.ch

227 ms

en

98 ms

464 ms

Glyphter.css

99 ms

1709536749_cb18104494526fa81414cb425543147c.css

390 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 62% of them (28 requests) were addressed to the original Midland.ch, 27% (12 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (952 ms) belongs to the original domain Midland.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 245.6 kB (15%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midland.ch main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 862.0 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 95.4 kB

  • Original 107.3 kB
  • After minification 80.0 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.4 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.4 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 19.9 kB

  • Original 862.0 kB
  • After minification 842.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 102.2 kB

  • Original 585.2 kB
  • After minification 585.2 kB
  • After compression 483.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 102.2 kB or 17% of the original size.

CSS Optimization

-26%

Potential reduce by 28.0 kB

  • Original 107.3 kB
  • After minification 107.3 kB
  • After compression 79.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midland.ch needs all CSS files to be minified and compressed as it can save up to 28.0 kB or 26% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

29

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland. According to our analytics all requests are already optimized.

Network Requests Diagram

midland.ch

midland.ch

227 ms

en

en

98 ms

464 ms

Glyphter.css

Glyphter.css

99 ms

1709536749_cb18104494526fa81414cb425543147c.css

1709536749_cb18104494526fa81414cb425543147c.css

390 ms

css2

css2

28 ms

logo.svg

logo.svg

291 ms

arrow-left.svg

arrow-left.svg

289 ms

search-black.svg

search-black.svg

293 ms

close-black.svg

close-black.svg

294 ms

search-open.svg

search-open.svg

296 ms

1709536749_cb18104494526fa81414cb425543147c.js

1709536749_cb18104494526fa81414cb425543147c.js

952 ms

schmierstoffegcvFPuxEgwAac.jpg

schmierstoffegcvFPuxEgwAac.jpg

760 ms

schmierstoffe-2.png

schmierstoffe-2.png

480 ms

oelwegweiser.png

oelwegweiser.png

481 ms

midland-ultramatic-ATF-997-600.jpg

midland-ultramatic-ATF-997-600.jpg

803 ms

midland_axentum_0W-20_997-600.jpg

midland_axentum_0W-20_997-600.jpg

607 ms

welcome-midland-997-600.jpg

welcome-midland-997-600.jpg

798 ms

video-teaser.jpg

video-teaser.jpg

517 ms

test.png

test.png

629 ms

zahlungsarten_vorkasse.svg

zahlungsarten_vorkasse.svg

682 ms

zahlungsarten_paypal.svg

zahlungsarten_paypal.svg

713 ms

zahlungsarten_twint.svg

zahlungsarten_twint.svg

782 ms

zahlungsarten_mastercard.svg

zahlungsarten_mastercard.svg

810 ms

zahlungsarten_visa.svg

zahlungsarten_visa.svg

856 ms

zahlungsarten_postfinance-card.svg

zahlungsarten_postfinance-card.svg

882 ms

zahlungsarten_postfinance-e-finance.svg

zahlungsarten_postfinance-e-finance.svg

895 ms

SwisoLogo_negativ_9001_14001.png

SwisoLogo_negativ_9001_14001.png

901 ms

analytics.js

analytics.js

47 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkA.ttf

71 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i94_AkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i94_AkA.ttf

70 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

65 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

71 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

69 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nAkA.ttf

69 ms

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPa7g.ttf

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPa7g.ttf

87 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkhdr.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkhdr.ttf

88 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZYokRdr.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZYokRdr.ttf

126 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZY4lBdr.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZY4lBdr.ttf

86 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclRdr.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclRdr.ttf

86 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZklxdr.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZklxdr.ttf

122 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

526 ms

collect

collect

28 ms

collect

collect

70 ms

ga-audiences

ga-audiences

51 ms

Accessibility Review

midland.ch accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

midland.ch best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

midland.ch SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midland.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midland.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midland.ch

Open Graph description is not detected on the main page of Midland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: