Access midlandathleticcompany.com. Specialty Running & Fitness Store

Report Summary

About Website

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Midland Athletic Company is a running & fitness store in Midland,TX. We specialize in top brands and high quality products and services for running & fitness enthusiasts. We aim to promote a healthy l...

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name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value380 ms

70/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

midlandathleticcompany.com

436 ms

theme.css

46 ms

preloads.js

161 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

36 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

37 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 86% of them (43 requests) were addressed to the original Midlandathleticcompany.com, 4% (2 requests) were made to Cdn.shopify.com and 2% (1 request) were made to Powr.io. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Midlandathleticcompany.com.

Content Size

10.0 MB

After Optimization

9.5 MB

In fact, the total size of Midlandathleticcompany.com main page is 10.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 9.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 126.1 kB

Original 155.0 kB
After minification 144.7 kB
After compression 29.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.1 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 397.3 kB

Original 9.6 MB
After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Athletic Company images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 211 B

Original 201.7 kB
After minification 201.7 kB
After compression 201.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 93 B

Original 42.8 kB
After minification 42.8 kB
After compression 42.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandathleticcompany.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Athletic Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandathleticcompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandathleticcompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlandathleticcompany.com

Open Graph data is detected on the main page of Midland Athletic Company. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Specialty Running & Fitness Store – Midland Athletic Company

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)