Tools & Wizards About Us
midlandatlantic.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

midlandatlantic.com

Commercial Real Estate Development | Retail Broker | Midland Atlantic

Page Load Speed

4.2 sec in total

First Response

88 ms

Resources Loaded

1.3 sec

Page Rendered

2.9 sec

midlandatlantic.com screenshot

About Website

Visit midlandatlantic.com now to see the best up-to-date Midland Atlantic content and also check out these interesting facts you probably never knew about midlandatlantic.com

Midland Atlantic Properties, a leader in retail real estate, offers development, commercial brokerage, tenant & landlord representation and property management.

Visit midlandatlantic.com

Key Findings

We analyzed Midlandatlantic.com page load time and found that the first response time was 88 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

midlandatlantic.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

8/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value300 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.073

96/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

midlandatlantic.com

88 ms

www.midlandatlantic.com

69 ms

www.midlandatlantic.com

130 ms

legacy_general.css

305 ms

legacy_form.css

303 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 7% of them (3 requests) were addressed to the original Midlandatlantic.com, 26% (11 requests) were made to Images.marketpath.com and 21% (9 requests) were made to Prd-mp-cdn.azureedge.net. The less responsive or slowest element that took the longest time to load (522 ms) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 70.3 kB (1%)

Content Size

6.1 MB

After Optimization

6.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlandatlantic.com main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 29.7 kB

  • Original 36.5 kB
  • After minification 30.4 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.7 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 26.9 kB

  • Original 5.9 MB
  • After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Atlantic images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 13.7 kB

  • Original 151.3 kB
  • After minification 151.3 kB
  • After compression 137.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 62 B

  • Original 9.2 kB
  • After minification 9.2 kB
  • After compression 9.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandatlantic.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (57%)

Requests Now

35

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Atlantic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midlandatlantic.com

midlandatlantic.com

88 ms

www.midlandatlantic.com

www.midlandatlantic.com

69 ms

www.midlandatlantic.com

www.midlandatlantic.com

130 ms

legacy_general.css

legacy_general.css

305 ms

legacy_form.css

legacy_form.css

303 ms

normalize.css

normalize.css

306 ms

foundation.css

foundation.css

307 ms

site.css

site.css

326 ms

type.css

type.css

317 ms

bxslider.css

bxslider.css

309 ms

jquery-ui.min.css

jquery-ui.min.css

237 ms

font-awesome.min.css

font-awesome.min.css

280 ms

jquery.min.js

jquery.min.js

289 ms

mputilities.js

mputilities.js

310 ms

jquery-migrate.min.js

jquery-migrate.min.js

281 ms

jquery-ui.min.js

jquery-ui.min.js

306 ms

jquery.validate.min.js

jquery.validate.min.js

307 ms

mpform.min.js

mpform.min.js

363 ms

modernizr.js

modernizr.js

296 ms

jquery.bxslider.js

jquery.bxslider.js

426 ms

ghk8cml.js

ghk8cml.js

432 ms

handlebars.js

handlebars.js

522 ms

foundation.min.js

foundation.min.js

446 ms

MPForms.1.5.1.min.js

MPForms.1.5.1.min.js

289 ms

logo.png

logo.png

193 ms

banner-home.jpg

banner-home.jpg

157 ms

billmees-osscaawardv2.jpg

billmees-osscaawardv2.jpg

324 ms

bbbsmainevent20213.png

bbbsmainevent20213.png

365 ms

bbbsmainevent2021.png

bbbsmainevent2021.png

361 ms

habitatbuild2018.jpg

habitatbuild2018.jpg

343 ms

0801181018a.jpg

0801181018a.jpg

390 ms

packawayhungerpic3.jpg

packawayhungerpic3.jpg

348 ms

midlandatlanticdonationdec20171b.jpg

midlandatlanticdonationdec20171b.jpg

341 ms

3b.jpg

3b.jpg

347 ms

midlandatlanticdonationdec20172b.jpg

midlandatlanticdonationdec20172b.jpg

364 ms

footer-logo.png

footer-logo.png

361 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

82 ms

analytics.js

analytics.js

137 ms

i

i

41 ms

i

i

140 ms

i

i

76 ms

i

i

75 ms

collect

collect

62 ms

Accessibility Review

midlandatlantic.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

midlandatlantic.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

midlandatlantic.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandatlantic.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandatlantic.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlandatlantic.com

Open Graph description is not detected on the main page of Midland Atlantic. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: