Tools & Wizards About Us
midlanddisplay.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

midlanddisplay.com

Midland Tradeshow Display Design - Midland Display Design (515) 249-3565

Page Load Speed

4.9 sec in total

First Response

201 ms

Resources Loaded

4 sec

Page Rendered

715 ms

midlanddisplay.com screenshot

About Website

Visit midlanddisplay.com now to see the best up-to-date Midland Display content and also check out these interesting facts you probably never knew about midlanddisplay.com

We've been designing and producing trade show displays, CAD renderings and graphics for over 4 decades and continue to this day under the original management.

Visit midlanddisplay.com

Key Findings

We analyzed Midlanddisplay.com page load time and found that the first response time was 201 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

midlanddisplay.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value2,670 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

midlanddisplay.com

201 ms

www.tradeshowtrussdisplays.com

1827 ms

css

25 ms

css

35 ms

5c320ff4b5e5187c8499480ac94f8054.css

591 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Midlanddisplay.com, 54% (22 requests) were made to Tradeshowtrussdisplays.com and 10% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Tradeshowtrussdisplays.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 555.6 kB (47%)

Content Size

1.2 MB

After Optimization

638.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlanddisplay.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 483.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 60.2 kB

  • Original 72.4 kB
  • After minification 66.6 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 14.2 kB

  • Original 483.2 kB
  • After minification 469.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Display images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 157.1 kB

  • Original 253.3 kB
  • After minification 242.9 kB
  • After compression 96.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 157.1 kB or 62% of the original size.

CSS Optimization

-84%

Potential reduce by 324.1 kB

  • Original 385.4 kB
  • After minification 357.3 kB
  • After compression 61.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlanddisplay.com needs all CSS files to be minified and compressed as it can save up to 324.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (37%)

Requests Now

35

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Display. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midlanddisplay.com

midlanddisplay.com

201 ms

www.tradeshowtrussdisplays.com

www.tradeshowtrussdisplays.com

1827 ms

css

css

25 ms

css

css

35 ms

5c320ff4b5e5187c8499480ac94f8054.css

5c320ff4b5e5187c8499480ac94f8054.css

591 ms

4205a9ba9b43173a80b4294225d4873f.js

4205a9ba9b43173a80b4294225d4873f.js

860 ms

widget_v2.134.js

widget_v2.134.js

79 ms

ss.js

ss.js

363 ms

bg.jpg

bg.jpg

319 ms

ga.js

ga.js

18 ms

up_down.png

up_down.png

302 ms

TINY%20LOGO2.png

TINY%20LOGO2.png

306 ms

bullets.png

bullets.png

303 ms

common.png

common.png

301 ms

20_mural_display_1.jpg

20_mural_display_1.jpg

299 ms

al-10x20-illini_view_0_1.jpg

al-10x20-illini_view_0_1.jpg

359 ms

3d-snap-4x3-l5-01.jpg

3d-snap-4x3-l5-01.jpg

341 ms

tlird01-01.jpg

tlird01-01.jpg

338 ms

tlkit10-01.jpg

tlkit10-01.jpg

338 ms

tt-xtruss-1.jpg

tt-xtruss-1.jpg

359 ms

tl1002f-s20-01.jpg

tl1002f-s20-01.jpg

359 ms

tw-monrovia-2_20.jpg

tw-monrovia-2_20.jpg

560 ms

tlkit9-01.jpg

tlkit9-01.jpg

561 ms

card_1.png

card_1.png

602 ms

card_2.png

card_2.png

603 ms

card_3.png

card_3.png

604 ms

__utm.gif

__utm.gif

159 ms

V6kxd-PLP78

V6kxd-PLP78

224 ms

arrow_active.png

arrow_active.png

517 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

205 ms

9Xe8dq6pQDsPyVH2D3tMQi3USBnSvpkopQaUR-2r7iU.ttf

9Xe8dq6pQDsPyVH2D3tMQi3USBnSvpkopQaUR-2r7iU.ttf

206 ms

widget_v2.134.js

widget_v2.134.js

58 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

55 ms

www-embed-player.js

www-embed-player.js

124 ms

base.js

base.js

147 ms

6813.js

6813.js

50 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

120 ms

ad_status.js

ad_status.js

103 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

54 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

55 ms

4df269169b399e1841ee1e4cb3ef14d1.css

4df269169b399e1841ee1e4cb3ef14d1.css

138 ms

Accessibility Review

midlanddisplay.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

midlanddisplay.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midlanddisplay.com SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlanddisplay.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlanddisplay.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlanddisplay.com

Open Graph description is not detected on the main page of Midland Display. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: