Tools & Wizards About Us
midlandfertility.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

midlandfertility.com

IVF & Fertility Clinic Tamworth | Care Fertility

Page Load Speed

6.6 sec in total

First Response

378 ms

Resources Loaded

3.6 sec

Page Rendered

2.7 sec

midlandfertility.com screenshot

About Website

Click here to check amazing Midland Fertility content. Otherwise, check out these important facts you probably never knew about midlandfertility.com

Our specialist IVF clinic in Tamworth offers a wide range of leading fertility treatments including IVF, IUI & ICSI. Book a consultation today

Visit midlandfertility.com

Key Findings

We analyzed Midlandfertility.com page load time and found that the first response time was 378 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

midlandfertility.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value1,350 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

midlandfertility.com

378 ms

864 ms

bootstrap.min.css

224 ms

style.css

313 ms

sm-core-css.css

382 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Midlandfertility.com, 32% (23 requests) were made to Carefertility.com and 15% (11 requests) were made to Static.matterport.com. The less responsive or slowest element that took the longest time to load (867 ms) relates to the external source Static.matterport.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.4 kB (14%)

Content Size

573.8 kB

After Optimization

493.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlandfertility.com main page is 573.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 276.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 74.4 kB

  • Original 89.8 kB
  • After minification 66.4 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.4 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.4 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 276.2 kB
  • After minification 276.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Fertility images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 3.4 kB

  • Original 112.8 kB
  • After minification 112.8 kB
  • After compression 109.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.6 kB

  • Original 95.1 kB
  • After minification 95.1 kB
  • After compression 92.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandfertility.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (65%)

Requests Now

54

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Fertility. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midlandfertility.com

midlandfertility.com

378 ms

864 ms

bootstrap.min.css

bootstrap.min.css

224 ms

style.css

style.css

313 ms

sm-core-css.css

sm-core-css.css

382 ms

bootstrap-switch.css

bootstrap-switch.css

399 ms

selectric.css

selectric.css

392 ms

jquery.min.js

jquery.min.js

467 ms

js

js

105 ms

bootstrap.min.js

bootstrap.min.js

195 ms

579ba05c2b.js

579ba05c2b.js

287 ms

bootstrap-switch.js

bootstrap-switch.js

313 ms

moment.min.js

moment.min.js

202 ms

bootstrap-datetimepicker.min.js

bootstrap-datetimepicker.min.js

209 ms

scripts.min.js

scripts.min.js

346 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

193 ms

picturefill.min.js

picturefill.min.js

378 ms

lazysizes.min.js

lazysizes.min.js

480 ms

jquery.smartmenus-min.js

jquery.smartmenus-min.js

395 ms

jquery.smartmenus.bootstrap.js

jquery.smartmenus.bootstrap.js

610 ms

jquery.cookieBar-min.js

jquery.cookieBar-min.js

611 ms

otSDKStub.js

otSDKStub.js

196 ms

css

css

46 ms

gtm.js

gtm.js

399 ms

Menu.svg

Menu.svg

508 ms

Search.svg

Search.svg

508 ms

CARE_Fertility_logo.svg

CARE_Fertility_logo.svg

484 ms

carepay_primary_logo_1_rgb_hi.jpg

carepay_primary_logo_1_rgb_hi.jpg

666 ms

gen_204

gen_204

285 ms

hqdefault.jpg

hqdefault.jpg

570 ms

413 ms

fertility-treatment-options-min.jpg

fertility-treatment-options-min.jpg

597 ms

Phone_icon.svg

Phone_icon.svg

370 ms

WaitingTime.svg

WaitingTime.svg

532 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

265 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

320 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

502 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

562 ms

DomaineDisplayWeb-Semibold.woff

DomaineDisplayWeb-Semibold.woff

257 ms

Arrow_white.svg

Arrow_white.svg

243 ms

showcase.css

showcase.css

335 ms

unsupported_browser.css

unsupported_browser.css

393 ms

three.min.js

three.min.js

553 ms

browser-check.js

browser-check.js

439 ms

showcase.js

showcase.js

867 ms

06af5e25-9b82-4a76-93c4-9028d2336b23.json

06af5e25-9b82-4a76-93c4-9028d2336b23.json

239 ms

analytics.js

analytics.js

619 ms

B24846535.286796773;sz=1x2;ord=1664026518;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

B24846535.286796773;sz=1x2;ord=1664026518;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

712 ms

js

js

298 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

207 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

291 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkxhjWVAexQ.ttf

295 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

294 ms

webfontloader.js

webfontloader.js

289 ms

location

location

567 ms

roboto-regular.woff

roboto-regular.woff

360 ms

roboto-500.woff

roboto-500.woff

359 ms

roboto-300.woff

roboto-300.woff

360 ms

roboto-100.woff

roboto-100.woff

360 ms

roboto-700.woff

roboto-700.woff

437 ms

roboto-900.woff

roboto-900.woff

436 ms

579ba05c2b.css

579ba05c2b.css

298 ms

collect

collect

194 ms

collect

collect

60 ms

font-awesome-css.min.css

font-awesome-css.min.css

61 ms

otBannerSdk.js

otBannerSdk.js

41 ms

omrhp.js

omrhp.js

186 ms

en.json

en.json

79 ms

ga-audiences

ga-audiences

99 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

113 ms

otFlat.json

otFlat.json

122 ms

otPcCenter.json

otPcCenter.json

121 ms

Accessibility Review

midlandfertility.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midlandfertility.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

midlandfertility.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandfertility.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandfertility.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlandfertility.com

Open Graph description is not detected on the main page of Midland Fertility. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: