Tools & Wizards About Us
midlandpestcontrol.co.uk screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

midlandpestcontrol.co.uk

Midland Pest Control - Nurture Group

Page Load Speed

3.7 sec in total

First Response

216 ms

Resources Loaded

2.4 sec

Page Rendered

1.1 sec

midlandpestcontrol.co.uk screenshot

About Website

Welcome to midlandpestcontrol.co.uk homepage info - get ready to check Midland Pest Control best content right away, or after learning these important things about midlandpestcontrol.co.uk

Visit midlandpestcontrol.co.uk

Key Findings

We analyzed Midlandpestcontrol.co.uk page load time and found that the first response time was 216 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

midlandpestcontrol.co.uk performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value24.4 s

0/100

10%

Network Requests Diagram

midlandpestcontrol.co.uk

216 ms

midland-pest-control

747 ms

jquery.js

159 ms

8f1cfc21588d87d3f697f2911c73f6507c16ebe9.css

232 ms

screen.css

387 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Midlandpestcontrol.co.uk, 81% (30 requests) were made to Nurture-group.co.uk and 11% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Nurture-group.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 322.2 kB (3%)

Content Size

10.3 MB

After Optimization

10.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlandpestcontrol.co.uk main page is 10.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 10.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 46.1 kB

  • Original 56.0 kB
  • After minification 52.2 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.1 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 254.4 kB

  • Original 10.1 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Pest Control images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 9.7 kB

  • Original 69.6 kB
  • After minification 69.6 kB
  • After compression 59.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.7 kB or 14% of the original size.

CSS Optimization

-21%

Potential reduce by 11.9 kB

  • Original 56.3 kB
  • After minification 56.3 kB
  • After compression 44.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandpestcontrol.co.uk needs all CSS files to be minified and compressed as it can save up to 11.9 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (17%)

Requests Now

30

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Pest Control. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

midlandpestcontrol.co.uk

midlandpestcontrol.co.uk

216 ms

midland-pest-control

midland-pest-control

747 ms

jquery.js

jquery.js

159 ms

8f1cfc21588d87d3f697f2911c73f6507c16ebe9.css

8f1cfc21588d87d3f697f2911c73f6507c16ebe9.css

232 ms

screen.css

screen.css

387 ms

css

css

33 ms

site.js

site.js

236 ms

all.js

all.js

318 ms

eu_cookie_law.js

eu_cookie_law.js

363 ms

19265bbd68dc0e6f5a2f704948dc0d9c17410cd7.js

19265bbd68dc0e6f5a2f704948dc0d9c17410cd7.js

243 ms

gtm.js

gtm.js

56 ms

Nurture_Group_Reversed_RGB_with_clear_space.png

Nurture_Group_Reversed_RGB_with_clear_space.png

487 ms

nav-placeholder.jpg

nav-placeholder.jpg

379 ms

swarm-of-wasps-in-summer.png

swarm-of-wasps-in-summer.png

521 ms

pigeon-and-other-bird-control.jpg

pigeon-and-other-bird-control.jpg

247 ms

Mice-in-hole.jpg

Mice-in-hole.jpg

238 ms

flies1.png

flies1.png

479 ms

Dead_cockroach_Birmingham.jpg

Dead_cockroach_Birmingham.jpg

592 ms

Rat-burrowing-in-wooden-frame-pest-infestation.jpg

Rat-burrowing-in-wooden-frame-pest-infestation.jpg

714 ms

pest-control-technician-in-protection-suit-doing-disinfection-public-areas.jpg

pest-control-technician-in-protection-suit-doing-disinfection-public-areas.jpg

533 ms

page-back.jpg

page-back.jpg

1021 ms

NurtureGroupLogo_White_Colour.svg

NurtureGroupLogo_White_Colour.svg

570 ms

AFC_Silver_Logo.png

AFC_Silver_Logo.png

598 ms

carbon-neutral-logo-pas2060-cmyk_-_Copy.jpg

carbon-neutral-logo-pas2060-cmyk_-_Copy.jpg

610 ms

LW_logo_employer_rgb.jpg

LW_logo_employer_rgb.jpg

647 ms

Award_Winner_24.jpg

Award_Winner_24.jpg

664 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

101 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVcUwaEQXjM.ttf

135 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVcUwaEQXjM.ttf

139 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVcUwaEQXjM.ttf

138 ms

back-image-fade.png

back-image-fade.png

587 ms

Enquire_Email.svg

Enquire_Email.svg

626 ms

linkedin.svg

linkedin.svg

639 ms

twitter.svg

twitter.svg

665 ms

UpArrow_White.svg

UpArrow_White.svg

693 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

651 ms

rightArrow_Green.svg

rightArrow_Green.svg

669 ms

Accessibility Review

midlandpestcontrol.co.uk accessibility score

83

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midlandpestcontrol.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midlandpestcontrol.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandpestcontrol.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandpestcontrol.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlandpestcontrol.co.uk

Open Graph description is not detected on the main page of Midland Pest Control. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: