Tools & Wizards About Us
midlandpestcontrol.co.uk screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

midlandpestcontrol.co.uk

Pest Control & Prevention For Business & Domestic Clients throughout the UK

Page Load Speed

3.6 sec in total

First Response

235 ms

Resources Loaded

2.6 sec

Page Rendered

758 ms

midlandpestcontrol.co.uk screenshot

About Website

Welcome to midlandpestcontrol.co.uk homepage info - get ready to check Midland Pest Control best content right away, or after learning these important things about midlandpestcontrol.co.uk

Providing pest control and prevention to both private and commercial clients throughout Birmingham, Wolverhampton and Burton upon Trent.

Visit midlandpestcontrol.co.uk

Key Findings

We analyzed Midlandpestcontrol.co.uk page load time and found that the first response time was 235 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

midlandpestcontrol.co.uk performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0.204

61/100

15%

TTI (Time to Interactive)

Value9.4 s

31/100

10%

Network Requests Diagram

midlandpestcontrol.co.uk

235 ms

www.nurture-group.co.uk

682 ms

jquery.js

225 ms

87db7ea451d728a4e7a2156a3fc50118b612a297.css

241 ms

screen.css

376 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Midlandpestcontrol.co.uk, 89% (48 requests) were made to Nurture-group.co.uk and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Nurture-group.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 123.8 kB (2%)

Content Size

7.8 MB

After Optimization

7.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlandpestcontrol.co.uk main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 7.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 74.3 kB

  • Original 85.0 kB
  • After minification 62.2 kB
  • After compression 10.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.8 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.3 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 44.8 kB

  • Original 7.6 MB
  • After minification 7.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Pest Control images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 4.6 kB

  • Original 62.5 kB
  • After minification 62.5 kB
  • After compression 58.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 117 B

  • Original 44.2 kB
  • After minification 44.2 kB
  • After compression 44.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandpestcontrol.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (9%)

Requests Now

47

After Optimization

43

  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Pest Control. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

midlandpestcontrol.co.uk

midlandpestcontrol.co.uk

235 ms

www.nurture-group.co.uk

www.nurture-group.co.uk

682 ms

jquery.js

jquery.js

225 ms

87db7ea451d728a4e7a2156a3fc50118b612a297.css

87db7ea451d728a4e7a2156a3fc50118b612a297.css

241 ms

screen.css

screen.css

376 ms

css

css

29 ms

site.js

site.js

240 ms

all.js

all.js

314 ms

eu_cookie_law.js

eu_cookie_law.js

365 ms

79e2eb75736b0beafbf170456e0dd72882c411eb.js

79e2eb75736b0beafbf170456e0dd72882c411eb.js

301 ms

Nurture_Group_CYMK_white.svg

Nurture_Group_CYMK_white.svg

196 ms

nav-placeholder.jpg

nav-placeholder.jpg

441 ms

loader.svg

loader.svg

199 ms

back-image-fade.png

back-image-fade.png

520 ms

groundsmaintenancetwelve.jpg

groundsmaintenancetwelve.jpg

414 ms

Plant_Force_Shoot_One_by_Georgina_Piper_Photography-32.jpg

Plant_Force_Shoot_One_by_Georgina_Piper_Photography-32.jpg

575 ms

2560x800_homepage_LandscapeConstruction.jpg

2560x800_homepage_LandscapeConstruction.jpg

955 ms

2560x800_homepage_WinterGritting.jpg

2560x800_homepage_WinterGritting.jpg

796 ms

Rokill_technician.jpg

Rokill_technician.jpg

489 ms

Bali_Awards_2023_News_-_Chiswick1.png

Bali_Awards_2023_News_-_Chiswick1.png

841 ms

ALL_Button.svg

ALL_Button.svg

565 ms

nurture-landscapes-white.svg

nurture-landscapes-white.svg

598 ms

gavin-jones-white.svg

gavin-jones-white.svg

638 ms

rokill-white.svg

rokill-white.svg

652 ms

Chiswick_Business_Park.jpg

Chiswick_Business_Park.jpg

678 ms

Winter_Gritting_2017.jpg

Winter_Gritting_2017.jpg

715 ms

Oxford_BP_3_-_MS_IMG_2716.jpg

Oxford_BP_3_-_MS_IMG_2716.jpg

730 ms

Kimpton_Fitzroy_The_Palm_Court_4.jpg

Kimpton_Fitzroy_The_Palm_Court_4.jpg

763 ms

BED_BUG_-_Feeding_1.jpg

BED_BUG_-_Feeding_1.jpg

789 ms

Birmingham_New_Street-9729.jpg

Birmingham_New_Street-9729.jpg

807 ms

Chiswick_Business_Park.jpg

Chiswick_Business_Park.jpg

921 ms

Winter_Gritting_2017.jpg

Winter_Gritting_2017.jpg

865 ms

Kimpton_Fitzroy_The_Palm_Court_4.jpg

Kimpton_Fitzroy_The_Palm_Court_4.jpg

1181 ms

Birmingham_New_Street-9729.jpg

Birmingham_New_Street-9729.jpg

884 ms

Oxford_BP_3_-_MS_IMG_2716.jpg

Oxford_BP_3_-_MS_IMG_2716.jpg

922 ms

BED_BUG_-_Feeding_1.jpg

BED_BUG_-_Feeding_1.jpg

940 ms

8b86cf040dd7c6241a5378787d24a3c5.jpg

8b86cf040dd7c6241a5378787d24a3c5.jpg

963 ms

8a46028ddebaf0686d5851a796ff9e8f.jpg

8a46028ddebaf0686d5851a796ff9e8f.jpg

1003 ms

About_Us__-_Main_Banner.jpg

About_Us__-_Main_Banner.jpg

1003 ms

NurtureGroupLogo_White_Colour.svg

NurtureGroupLogo_White_Colour.svg

1014 ms

AFC_Silver_Logo.png

AFC_Silver_Logo.png

1106 ms

carbon-neutral-logo-pas2060-cmyk_-_Copy.jpg

carbon-neutral-logo-pas2060-cmyk_-_Copy.jpg

1040 ms

LW_logo_employer_rgb.jpg

LW_logo_employer_rgb.jpg

1086 ms

Bali_Principal_Award_Logo_2023.jpg

Bali_Principal_Award_Logo_2023.jpg

1083 ms

Y2A3065-_Stockley_Park.jpg

Y2A3065-_Stockley_Park.jpg

1041 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

147 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

148 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

167 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

168 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

971 ms

Enquire_Email.svg

Enquire_Email.svg

967 ms

linkedin.svg

linkedin.svg

755 ms

twitter.svg

twitter.svg

753 ms

UpArrow_White.svg

UpArrow_White.svg

757 ms

Accessibility Review

midlandpestcontrol.co.uk accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midlandpestcontrol.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midlandpestcontrol.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandpestcontrol.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandpestcontrol.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlandpestcontrol.co.uk

Open Graph description is not detected on the main page of Midland Pest Control. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: