Tools & Wizards About Us
midlands.co.nz screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

midlands.co.nz

Midlands NZ | Private Label and Retail Ready Food Solutions

Page Load Speed

5.3 sec in total

First Response

434 ms

Resources Loaded

4.4 sec

Page Rendered

498 ms

midlands.co.nz screenshot

About Website

Click here to check amazing Midlands content. Otherwise, check out these important facts you probably never knew about midlands.co.nz

We're a global leader in high value seed production and a leading producer and exporter of high-quality food ingredients, honeys and nutritional oils.

Visit midlands.co.nz

Key Findings

We analyzed Midlands.co.nz page load time and found that the first response time was 434 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

midlands.co.nz performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value670 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value14.1 s

9/100

10%

Network Requests Diagram

www.midlandsnz.com

434 ms

www.midlandsnz.com

1116 ms

e844f893-e065-4b18-aca6-fd8b2547e57d.js

69 ms

webfont.js

33 ms

font-awesome.min.css

43 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Midlands.co.nz, 13% (8 requests) were made to Schc09s2.blob.core.windows.net and 5% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Midlandsnz.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.8 kB (26%)

Content Size

382.6 kB

After Optimization

283.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Midlands.co.nz main page is 382.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 213.6 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 94.1 kB

  • Original 108.0 kB
  • After minification 78.1 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.9 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.1 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 4.2 kB

  • Original 213.6 kB
  • After minification 209.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midlands images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 501 B

  • Original 61.0 kB
  • After minification 61.0 kB
  • After compression 60.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (34%)

Requests Now

35

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midlands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.midlandsnz.com

www.midlandsnz.com

434 ms

www.midlandsnz.com

www.midlandsnz.com

1116 ms

e844f893-e065-4b18-aca6-fd8b2547e57d.js

e844f893-e065-4b18-aca6-fd8b2547e57d.js

69 ms

webfont.js

webfont.js

33 ms

font-awesome.min.css

font-awesome.min.css

43 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

32 ms

mains

mains

392 ms

modernizr

modernizr

591 ms

mt.js

mt.js

16 ms

jquery.min.js

jquery.min.js

5 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

17 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

20 ms

framework

framework

620 ms

swiper

swiper

901 ms

search

search

704 ms

gtm.js

gtm.js

205 ms

log.js

log.js

680 ms

logo.svg

logo.svg

373 ms

research-card-meganav.webp

research-card-meganav.webp

587 ms

20622008_1739546539450028_1358940472712356792_n.jpg

20622008_1739546539450028_1358940472712356792_n.jpg

378 ms

maybe-2-min.jpg

maybe-2-min.jpg

558 ms

carrot-paddock-aerial.jpg

carrot-paddock-aerial.jpg

586 ms

properties.jpg

properties.jpg

588 ms

research-card.webp

research-card.webp

674 ms

work-for-us.jpg

work-for-us.jpg

882 ms

canterbury-plains-card.webp

canterbury-plains-card.webp

1192 ms

c0ee09859a2439a2beb2840845e5ee03edd5624f.webp

c0ee09859a2439a2beb2840845e5ee03edd5624f.webp

1003 ms

b668c8b0678ad1b6bc2c18a2631b85df2eefde05.webp

b668c8b0678ad1b6bc2c18a2631b85df2eefde05.webp

994 ms

puriti-brand-logos-mono-White.png

puriti-brand-logos-mono-White.png

863 ms

primal.png

primal.png

872 ms

mount-somers-brand-logos-mono-v2.png

mount-somers-brand-logos-mono-v2.png

1057 ms

nh-brand-logos-mono.png

nh-brand-logos-mono.png

1072 ms

onz-brand-logos-mono.png

onz-brand-logos-mono.png

1081 ms

play-icon.svg

play-icon.svg

1142 ms

seed-card.webp

seed-card.webp

1169 ms

honey-card.webp

honey-card.webp

1220 ms

nutrition-card.webp

nutrition-card.webp

1229 ms

research-development-landscape.webp

research-development-landscape.webp

1241 ms

contracting-card.webp

contracting-card.webp

1346 ms

bees-card.webp

bees-card.webp

1356 ms

farming-card3.webp

farming-card3.webp

1588 ms

properties-card.webp

properties-card.webp

1636 ms

untitled-design-3.png

untitled-design-3.png

1442 ms

winners-at-the-2024-london-international-honey-awards.png

winners-at-the-2024-london-international-honey-awards.png

1456 ms

the-art-of-packaging-and-marketing-imagery.png

the-art-of-packaging-and-marketing-imagery.png

1552 ms

all-about-the-manuka-tree-image.png

all-about-the-manuka-tree-image.png

1563 ms

Graphik-Light-Web.woff

Graphik-Light-Web.woff

1648 ms

Graphik-Regular-Web.woff

Graphik-Regular-Web.woff

1855 ms

Graphik-Medium-Web.woff

Graphik-Medium-Web.woff

1684 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

0 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

28 ms

logo-full-white.svg

logo-full-white.svg

1625 ms

19d136565f499ff9753cfa7aeecde1ed19c82a01.jpg

19d136565f499ff9753cfa7aeecde1ed19c82a01.jpg

1015 ms

fbevents.js

fbevents.js

90 ms

ai.0.js

ai.0.js

126 ms

siteanalyze_87291.js

siteanalyze_87291.js

296 ms

81e741d32b7b354bda752a90bf276254132a5d14.jpg

81e741d32b7b354bda752a90bf276254132a5d14.jpg

807 ms

715739629a08c08210ef28c09b9a56b615f52ed0.jpg

715739629a08c08210ef28c09b9a56b615f52ed0.jpg

1039 ms

d31c6d16e5b84895220704af5a5e8c9c5bedd947.jpg

d31c6d16e5b84895220704af5a5e8c9c5bedd947.jpg

1039 ms

afb9f8b6f20a1264e70d84a29bebb569f371e68b.jpg

afb9f8b6f20a1264e70d84a29bebb569f371e68b.jpg

202 ms

bb6dac73a55ba276fde2c0cd873184c49af70668.jpg

bb6dac73a55ba276fde2c0cd873184c49af70668.jpg

229 ms

2ad1601cdb2873f762adbc8ccdd3dc71d495fb93.jpg

2ad1601cdb2873f762adbc8ccdd3dc71d495fb93.jpg

228 ms

5d0e1ed189fbfe519e8672eeacc4fafb0aba0fa4.jpg

5d0e1ed189fbfe519e8672eeacc4fafb0aba0fa4.jpg

219 ms

Accessibility Review

midlands.co.nz accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

midlands.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

midlands.co.nz SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlands.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Midlands.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midlands.co.nz

Open Graph data is detected on the main page of Midlands. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: