Tools & Wizards About Us
midwesternfinancial.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

midwesternfinancial.com

Fiduciary Advisors Iowa - Midwestern Financial Group

Page Load Speed

3.4 sec in total

First Response

90 ms

Resources Loaded

1.5 sec

Page Rendered

1.8 sec

midwesternfinancial.com screenshot

About Website

Click here to check amazing Midwestern Financial content. Otherwise, check out these important facts you probably never knew about midwesternfinancial.com

Midwestern Financial Group is a registered Investment Advisory Firm that provides investment and financial analysis with a fiduciary duty to our clients.

Visit midwesternfinancial.com

Key Findings

We analyzed Midwesternfinancial.com page load time and found that the first response time was 90 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

midwesternfinancial.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value4.3 s

75/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value7.1 s

51/100

10%

Network Requests Diagram

midwesternfinancial.com

90 ms

e38d805467d01369b8f9641fea5a7646.css

70 ms

css

34 ms

jquery.min.js

17 ms

email-decode.min.js

19 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 23% of them (10 requests) were addressed to the original Midwesternfinancial.com, 58% (25 requests) were made to Fonts.gstatic.com and 16% (7 requests) were made to Img.aelieve.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Midwesternfinancial.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 646.3 kB (23%)

Content Size

2.8 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midwesternfinancial.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 610.8 kB

  • Original 666.0 kB
  • After minification 665.9 kB
  • After compression 55.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 610.8 kB or 92% of the original size.

Image Optimization

-2%

Potential reduce by 35.5 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midwestern Financial images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 17 B

  • Original 221.0 kB
  • After minification 221.0 kB
  • After compression 221.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 90.2 kB
  • After minification 90.2 kB
  • After compression 90.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwesternfinancial.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwestern Financial. According to our analytics all requests are already optimized.

Network Requests Diagram

midwesternfinancial.com

midwesternfinancial.com

90 ms

e38d805467d01369b8f9641fea5a7646.css

e38d805467d01369b8f9641fea5a7646.css

70 ms

css

css

34 ms

jquery.min.js

jquery.min.js

17 ms

email-decode.min.js

email-decode.min.js

19 ms

83b96a17a45c5e413459aa7b8b604e43.js

83b96a17a45c5e413459aa7b8b604e43.js

158 ms

MFGLogoPNG-1.png

MFGLogoPNG-1.png

93 ms

HeroImage.jpg

HeroImage.jpg

45 ms

MFGPoster.png

MFGPoster.png

67 ms

IMG_3258-3-scaled.jpg

IMG_3258-3-scaled.jpg

310 ms

94852206_l.png

94852206_l.png

92 ms

Depositphotos_441369860_xl-2015-scaled.jpg

Depositphotos_441369860_xl-2015-scaled.jpg

69 ms

footeroverlay2-01.png

footeroverlay2-01.png

294 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

35 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjovoSmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjovoSmb2Rm.ttf

58 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSmb2Rm.ttf

78 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDISmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDISmb2Rm.ttf

77 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojIWmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojIWmb2Rm.ttf

78 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoUoOmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoUoOmb2Rm.ttf

78 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4Omb2Rm.ttf

76 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDIOmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDIOmb2Rm.ttf

75 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoJYOmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoJYOmb2Rm.ttf

82 ms

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80 ms

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81 ms

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80 ms

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80 ms

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S6u9w4BMUTPHh50XSwiPHA.ttf

81 ms

fa-solid-900.woff

fa-solid-900.woff

749 ms

fa-solid-900.woff

fa-solid-900.woff

1001 ms

fa-regular-400.woff

fa-regular-400.woff

61 ms

fa-regular-400.woff

fa-regular-400.woff

389 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

471 ms

OpNCnoEEmtHa6GcOrgs.ttf

OpNCnoEEmtHa6GcOrgs.ttf

25 ms

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4 ms

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23 ms

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22 ms

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24 ms

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23 ms

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57 ms

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59 ms

0QI6MX1D_JOuGQbT0gvTJPa787wsuxJBkqg.ttf

0QI6MX1D_JOuGQbT0gvTJPa787wsuxJBkqg.ttf

58 ms

0QI6MX1D_JOuGQbT0gvTJPa787zAvBJBkqg.ttf

0QI6MX1D_JOuGQbT0gvTJPa787zAvBJBkqg.ttf

58 ms

0QI6MX1D_JOuGQbT0gvTJPa787z5vBJBkqg.ttf

0QI6MX1D_JOuGQbT0gvTJPa787z5vBJBkqg.ttf

58 ms

Accessibility Review

midwesternfinancial.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

midwesternfinancial.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

midwesternfinancial.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwesternfinancial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midwesternfinancial.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midwesternfinancial.com

Open Graph data is detected on the main page of Midwestern Financial. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: