Tools & Wizards About Us
midwestmtn.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

midwestmtn.com

Gear for outdoor pursuits at Midwest Mountaineering in Minneapolis

Page Load Speed

2.6 sec in total

First Response

278 ms

Resources Loaded

1.8 sec

Page Rendered

511 ms

midwestmtn.com screenshot

About Website

Click here to check amazing Midwest Mtn content for United States. Otherwise, check out these important facts you probably never knew about midwestmtn.com

Outdoor gear for those passionate about hiking, climbing, canoeing, camping mountaineering. Knowledgeable sales staff with expertise you can count on.

Visit midwestmtn.com

Key Findings

We analyzed Midwestmtn.com page load time and found that the first response time was 278 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

midwestmtn.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value13,760 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.094

91/100

15%

TTI (Time to Interactive)

Value23.2 s

1/100

10%

Network Requests Diagram

www.midwestmtn.com

278 ms

jquery.min.js

65 ms

system_js.php

434 ms

system_css.php

447 ms

base.css

81 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 43% of them (23 requests) were addressed to the original Midwestmtn.com, 17% (9 requests) were made to Midwestmtn.net and 8% (4 requests) were made to Outdooradventureexpo.com. The less responsive or slowest element that took the longest time to load (546 ms) relates to the external source Static.xx.fbcdn.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 645.4 kB (49%)

Content Size

1.3 MB

After Optimization

670.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midwestmtn.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 503.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 43.7 kB

  • Original 56.2 kB
  • After minification 52.7 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.7 kB or 78% of the original size.

Image Optimization

-9%

Potential reduce by 43.2 kB

  • Original 503.3 kB
  • After minification 460.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midwest Mtn images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 313.7 kB

  • Original 463.2 kB
  • After minification 443.5 kB
  • After compression 149.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 313.7 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 244.8 kB

  • Original 293.5 kB
  • After minification 274.7 kB
  • After compression 48.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwestmtn.com needs all CSS files to be minified and compressed as it can save up to 244.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (52%)

Requests Now

50

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwest Mtn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.midwestmtn.com

www.midwestmtn.com

278 ms

jquery.min.js

jquery.min.js

65 ms

system_js.php

system_js.php

434 ms

system_css.php

system_css.php

447 ms

base.css

base.css

81 ms

ProgramsCalendar.css

ProgramsCalendar.css

81 ms

SitewideFunctions.js

SitewideFunctions.js

99 ms

EventsCalendarCode.js

EventsCalendarCode.js

215 ms

EventsCalendarData.js

EventsCalendarData.js

283 ms

DateTimeOrdinals.js

DateTimeOrdinals.js

157 ms

ExpoWeekHoursCalendar.js

ExpoWeekHoursCalendar.js

180 ms

speakers-programs-code.min.js

speakers-programs-code.min.js

182 ms

speakers-programs-data.min.js

speakers-programs-data.min.js

269 ms

CountdownDaysToEvent.js

CountdownDaysToEvent.js

178 ms

system_js.php

system_js.php

281 ms

layout.css

layout.css

64 ms

typography.css

typography.css

94 ms

ga.js

ga.js

20 ms

sdk.js

sdk.js

286 ms

RadicalReelsTour-logo-225x100.png

RadicalReelsTour-logo-225x100.png

82 ms

ticket-sales-153x83.png

ticket-sales-153x83.png

83 ms

QR-code-guided-shopping-appointment-150x150.png

QR-code-guided-shopping-appointment-150x150.png

116 ms

ArtistPallete-102x100.png

ArtistPallete-102x100.png

194 ms

MidwestMountaineering-ExplorersAdventurersCard-175x100.png

MidwestMountaineering-ExplorersAdventurersCard-175x100.png

195 ms

instagram-logo-40x40.png

instagram-logo-40x40.png

139 ms

RootsRated-logo-249x26.png

RootsRated-logo-249x26.png

139 ms

MidwestMountaineering-Storefront179x140px.png

MidwestMountaineering-Storefront179x140px.png

349 ms

MidwestMountaineering-GiftCard-200x133.jpg

MidwestMountaineering-GiftCard-200x133.jpg

221 ms

logo.jpg

logo.jpg

137 ms

header_icon.gif

header_icon.gif

77 ms

FacebookFindUs-Logo.gif

FacebookFindUs-Logo.gif

111 ms

MidwestMtnStorefront.jpg

MidwestMtnStorefront.jpg

190 ms

ExpoLogo-TransparentSmall.png

ExpoLogo-TransparentSmall.png

137 ms

bg-layout.jpg

bg-layout.jpg

358 ms

bg-top_menu.jpg

bg-top_menu.jpg

150 ms

bg-field.gif

bg-field.gif

152 ms

__utm.gif

__utm.gif

21 ms

like.php

like.php

173 ms

bg-tab_off.jpg

bg-tab_off.jpg

122 ms

arrow.gif

arrow.gif

126 ms

NymF_fEt4ls

NymF_fEt4ls

114 ms

bg-bottom_menu.jpg

bg-bottom_menu.jpg

103 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

35 ms

www-embed-player.js

www-embed-player.js

58 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

482 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

546 ms

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

51 ms

ad_status.js

ad_status.js

40 ms

58 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

30 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

35 ms

xd_arbiter.php

xd_arbiter.php

218 ms

xd_arbiter.php

xd_arbiter.php

425 ms

Accessibility Review

midwestmtn.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

ARIA toggle fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

midwestmtn.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midwestmtn.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwestmtn.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Midwestmtn.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midwestmtn.com

Open Graph description is not detected on the main page of Midwest Mtn. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: